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Yotpo

Yotpo

Overview

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and…

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Recent Reviews

TrustRadius Insights

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and …
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When Will It Work?

3 out of 10
September 21, 2021
We are using Yotpo to collect reviews from customers who purchase our products. Currently, we have it set up on one website, with the plan …
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Great! Very happy.

9 out of 10
July 22, 2020
Incentivized
Used for the E-Commerce department to collect and aggregate user reviews and photos. We then share this information across the company to …
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Love Yotpo

8 out of 10
October 15, 2019
Incentivized
This is a useful tool to drive quality insights from our customers, more than review the product experience they review all the customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Premium

$799

Cloud
per month

Free

Free

Cloud
Includes 50 Monthly Orders

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.yotpo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

Yotpo Features

  • Supported: Reviews & Ratings
  • Supported: Loyalty & Referrals
  • Supported: Visual Marketing
  • Supported: Consumer Insights

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with easeScreenshot of Generate different types of content and showcase on siteScreenshot of Drive more shoppers to your siteScreenshot of Optimized redemption experiencesScreenshot of Comprehensive performance metricsScreenshot of Build customer loyalty and maximize LTVScreenshot of Acquire customers more efficiently

Yotpo Videos

On September 12th, Yotpo had it's first-ever conference, Destination:D2C. Here's the how we kicked off the day.
Nailing the Product-Feedback Loop with Cupshe
Scaling a Community-Driven Brand with Chubbies

Yotpo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll Countries
Supported LanguagesAll Languages

Frequently Asked Questions

PowerReviews, Trustpilot, and Bazaarvoice are common alternatives for Yotpo.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Yotpo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(76)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and display customer reviews, Yotpo plays a crucial role in helping new customers make informed buying decisions. Users have praised the Yotpo dashboard for providing valuable insights into issues with orders and products based on the reviews collected, allowing customer service departments to address these concerns promptly.

E-commerce sites heavily rely on Yotpo as their primary method of gathering product reviews. The platform offers a proactive feedback loop that enables immediate follow-up on priority review submissions, ensuring customer satisfaction. The automation features provided by Yotpo are highly appreciated by users, as it simplifies the process of collecting data and allows for auto-publish rules based on specific specifications.

The benefits of Yotpo extend beyond just collecting and displaying reviews. This multifunctional platform also includes features such as Q&A sections, user-generated content collection, and the ability to answer customer questions. By sending automatic review requests to customers after their purchase, Yotpo encourages a higher response rate for review submissions. This not only helps boost user trust by adding objective reviews but also replaces hardcoded testimonials with a more credible review platform.

Additionally, Yotpo offers loyalty and SMS functionalities, allowing businesses to build lasting relationships with customers through honest feedback about products. Many users have noted that implementing Yotpo on their websites significantly increases review response rates and brings valuable insights for marketing, consumer care, and customer service teams.

Yotpo's impact extends beyond e-commerce sites; it has proven useful in other industries as well. For medical practices, Yotpo supports patient acquisition and retention by providing reviews on the quality of providers, appointment scheduling, insurance acceptance, and fees.

Overall, Yotpo's versatility makes it an invaluable tool for businesses seeking to gather genuine customer feedback, boost sales, and enhance the overall customer experience.

Helpful Email Alerts: Users have found Yotpo's email alerts for new reviews to be beneficial in staying updated on customer feedback. Several reviewers stated that these alerts keep them informed about the latest reviews, allowing them to quickly respond and take necessary actions.

Easy One-Click Publishing: Yotpo's one-click publishing feature has been praised by users for its simplicity and convenience. Many reviewers mentioned that this feature makes it effortless to share reviews on their website, Twitter, and Facebook, saving them time and effort.

Useful Features in Free Version: The availability of a range of useful features even in the free version of Yotpo has impressed many users. Numerous reviewers have appreciated that they can access valuable features without having to upgrade their subscription plan, making Yotpo a cost-effective solution for their businesses.

Difficult Navigation: Several users have expressed frustration with the dashboard, finding it difficult to navigate and not intuitive. They often have to refer to their notes each time they use the platform.

Slow Site Speed: Some users have reported experiencing slow site speed when using Yotpo widgets, limiting them to only using the reviews page widget. This can be frustrating for those who want to utilize other widgets but are hindered by the slow load times.

Unhelpful Help Desk: A number of users have voiced dissatisfaction with the help desk, finding it unhelpful. They have had to solve many issues on their own without adequate support from customer service.

Based on user reviews, the most common recommendations for Yotpo are to use it for eCommerce to increase the speed of business and gain new customers, implement it for businesses that want to automate and augment their marketing tactics, and give it a trial first to see if it meets the business's needs, especially for collecting reviews.

Users also recommend Yotpo for startups with a limited budget, praising its great account management team. They suggest using Yotpo to surprise, delight, and serve customers, build culture and get user-generated content for the website, strengthen the brand and increase company reputation using reviews. They also highlight that Yotpo is easy to set up and use with lots of features, making it suitable for small online stores.

To ensure success with Yotpo, users recommend having IT resources available to insert code for displaying reviews on the website. They also suggest trying the free version of the software and testing page load speeds before installation. While the software is seen as feature-rich, some users find it expensive and recommend considering alternative software like review.io for similar features at a lower price.

For businesses in e-commerce that do significant volume, particularly on Facebook, users highly recommend Yotpo. They appreciate its ease of use and involvement from the support team. Users believe that implementing Yotpo provides a strong return on investment.

While users find Yotpo as a solid platform overall, they suggest improvements such as easier exporting of data and the ability to save email templates. They caution about potential issues with emails ending up in spam folders. Users also advise checking the Yotpo account level to ensure reviews appear in Google and access all desired features.

In summary, users highly recommend Yotpo as a valuable tool for businesses looking to enhance their marketing strategies, collect reviews, strengthen their brand, and gain customer trust through product reviews.

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Yotpo on a few different websites that we own and couldn't be more pleased. We use it for onsite reviews, we push reviews into our Facebook feed, and we also use a testimonial page to showcase the reviews that we have. We use the review tab widget so that every page of our website has quick access for customers to see real reviews. We love Yotpo and couldn't run our business without it.
  • Reviews are easy to manage, obtain, and publish.
  • Onsite display and customizations are awesome.
  • We use it to promote other items and popular products.
  • Push to social channels is simple and effective.
  • We don't have anything that we would want to change, it does everything that we need it to do and are very pleased with it.
If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
  • Positive ROI right out of the gate. We imported reviews from another review system and saved money.
  • Improved site conversion rate because of display options, including product page, review tab, and testimonial page widgets.
  • Easy to push reviews to our social channels to show off in our feeds.
We like Yotpo because they offer all of the same features and suite of tools, and they do it at a fraction of the price. We see no benefits in paying a whole lot more money for no added benefit. Yotpo handles our customer reviews perfectly for our needs and gives us everything that we need to manage, respond, and gather reviews for our products and website.
We have never really had any issues that needed a lot of customer support, but we have used their chat system and their email support a few times and gotten quick responses, and our issues resolved quickly. They have been very helpful to us when we did have issues, but the best part of their support is that the system works so well that you don't need their support. Making a functional, great product is the best customer support they could have provided to us!
  • Gathering reviews from customers.
  • Publishing reviews.
  • Pushing reviews to Facebook and Twitter.
  • Respond to customer reviews.
  • Integrate reviews onto website.
  • It is all pretty simple.
Yotpo is very well designed, and the backend dashboard is simple to use and easy to figure out. They have developed an amazing platform that anyone with any background managing and running a website should have no problem learning. I think that I played with it for about 10 minutes and was in complete control of everything that I needed to do. It is a very well designed system that integrates very easily into several website providers.
August 06, 2019

Reviewing the reviewer

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We currently use Yotpo to collect customer reviews, UGC, and to post and answer Q&A on the site. It is used on our homepage displaying site /brand reviews as well as our product pages, with product specific reviews and UGC. It allows us to moderate reviews as they come in and respond either publicly or privately to reviews. The reporting also helps our buying/merchandising department to look at trends and respond to things on a product level as well. Customer service has a simple interface through which they can lend an extra level of support to our customers.
  • Yotpo puts us in complete control over our reviews, good and bad, and allows us to choose which ones to feature on our website and Facebook accounts.
  • You can do both manual and automatic review requests, so you can get a large number of reviews with a manual push at the beginning, then it can be very hands-off to continue to collect reviews for future customers.
  • Yotpo has many templates and configurable widgets out of the box or you can break things apart and do a completely custom job time and resources permitting.
  • We did not find the implementation process nearly as smooth as we would have hoped.
  • There was very limited training for our teams at the time of launch.
  • Support sometimes takes longer than we would like to get back to us.
I think Yotpo is a great service and platform for any business, especially a retail/ecomm business, who is looking for a way to collect, moderate and publish reviews as social proof for their brand and products. I think the features are largely there and relatively easy to use, however, my reservations around recommending them more strongly comes from the headache we experienced trying to implement and launch with them. We took it upon ourselves to do a very custom email template and to do some of the implementation work in house which caused a number of snags and delays, but you would think even going with a custom approach, things could have gone a lot more smoothly.
  • We have seen a very high response rate from our customers in terms of their willingness to write reviews for us, and have been very happy with the volume of high star reviews.
  • The feedback we have gotten via reviews has allowed our buying teams to make better purchasing decisions and allowed our support teams to save a few customers that were unhappy!
  • It is currently too soon for us to be able to measure the positive impact the reviews have on conversion rate and AOV.
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
I don't doubt that ongoing support will be sufficient, but we were disappointed in the level of support we received while working through the implementation and account set up. We made a big investment in the platform and felt a bit left to figure it out for ourselves. The account managers are very nice and pretty responsive but don't always have the answers and there is a good amount of back and forth between account managers and technical resources which has resulted in some wasted time.
We found these platforms to be fairly comparable. We ultimately chose Yotpo due to the flexibility around review moderation, and because of the possibility of adding on (and getting a price break for) Swell, for customer loyalty. We didn't decide to move forward with Swell at this time, but like that the two services will be connected if and when we do make that decision. Yotpo acquired Swell a short while ago.
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