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Yotpo

Yotpo

Overview

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and…

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Recent Reviews

TrustRadius Insights

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and …
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When Will It Work?

3 out of 10
September 21, 2021
We are using Yotpo to collect reviews from customers who purchase our products. Currently, we have it set up on one website, with the plan …
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Great! Very happy.

9 out of 10
July 22, 2020
Incentivized
Used for the E-Commerce department to collect and aggregate user reviews and photos. We then share this information across the company to …
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Love Yotpo

8 out of 10
October 15, 2019
Incentivized
This is a useful tool to drive quality insights from our customers, more than review the product experience they review all the customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Premium

$799

Cloud
per month

Free

Free

Cloud
Includes 50 Monthly Orders

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.yotpo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

Yotpo Features

  • Supported: Reviews & Ratings
  • Supported: Loyalty & Referrals
  • Supported: Visual Marketing
  • Supported: Consumer Insights

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with easeScreenshot of Generate different types of content and showcase on siteScreenshot of Drive more shoppers to your siteScreenshot of Optimized redemption experiencesScreenshot of Comprehensive performance metricsScreenshot of Build customer loyalty and maximize LTVScreenshot of Acquire customers more efficiently

Yotpo Videos

On September 12th, Yotpo had it's first-ever conference, Destination:D2C. Here's the how we kicked off the day.
Nailing the Product-Feedback Loop with Cupshe
Scaling a Community-Driven Brand with Chubbies

Yotpo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll Countries
Supported LanguagesAll Languages

Frequently Asked Questions

PowerReviews, Trustpilot, and Bazaarvoice are common alternatives for Yotpo.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Yotpo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(79)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and display customer reviews, Yotpo plays a crucial role in helping new customers make informed buying decisions. Users have praised the Yotpo dashboard for providing valuable insights into issues with orders and products based on the reviews collected, allowing customer service departments to address these concerns promptly.

E-commerce sites heavily rely on Yotpo as their primary method of gathering product reviews. The platform offers a proactive feedback loop that enables immediate follow-up on priority review submissions, ensuring customer satisfaction. The automation features provided by Yotpo are highly appreciated by users, as it simplifies the process of collecting data and allows for auto-publish rules based on specific specifications.

The benefits of Yotpo extend beyond just collecting and displaying reviews. This multifunctional platform also includes features such as Q&A sections, user-generated content collection, and the ability to answer customer questions. By sending automatic review requests to customers after their purchase, Yotpo encourages a higher response rate for review submissions. This not only helps boost user trust by adding objective reviews but also replaces hardcoded testimonials with a more credible review platform.

Additionally, Yotpo offers loyalty and SMS functionalities, allowing businesses to build lasting relationships with customers through honest feedback about products. Many users have noted that implementing Yotpo on their websites significantly increases review response rates and brings valuable insights for marketing, consumer care, and customer service teams.

Yotpo's impact extends beyond e-commerce sites; it has proven useful in other industries as well. For medical practices, Yotpo supports patient acquisition and retention by providing reviews on the quality of providers, appointment scheduling, insurance acceptance, and fees.

Overall, Yotpo's versatility makes it an invaluable tool for businesses seeking to gather genuine customer feedback, boost sales, and enhance the overall customer experience.

Helpful Email Alerts: Users have found Yotpo's email alerts for new reviews to be beneficial in staying updated on customer feedback. Several reviewers stated that these alerts keep them informed about the latest reviews, allowing them to quickly respond and take necessary actions.

Easy One-Click Publishing: Yotpo's one-click publishing feature has been praised by users for its simplicity and convenience. Many reviewers mentioned that this feature makes it effortless to share reviews on their website, Twitter, and Facebook, saving them time and effort.

Useful Features in Free Version: The availability of a range of useful features even in the free version of Yotpo has impressed many users. Numerous reviewers have appreciated that they can access valuable features without having to upgrade their subscription plan, making Yotpo a cost-effective solution for their businesses.

Difficult Navigation: Several users have expressed frustration with the dashboard, finding it difficult to navigate and not intuitive. They often have to refer to their notes each time they use the platform.

Slow Site Speed: Some users have reported experiencing slow site speed when using Yotpo widgets, limiting them to only using the reviews page widget. This can be frustrating for those who want to utilize other widgets but are hindered by the slow load times.

Unhelpful Help Desk: A number of users have voiced dissatisfaction with the help desk, finding it unhelpful. They have had to solve many issues on their own without adequate support from customer service.

Based on user reviews, the most common recommendations for Yotpo are to use it for eCommerce to increase the speed of business and gain new customers, implement it for businesses that want to automate and augment their marketing tactics, and give it a trial first to see if it meets the business's needs, especially for collecting reviews.

Users also recommend Yotpo for startups with a limited budget, praising its great account management team. They suggest using Yotpo to surprise, delight, and serve customers, build culture and get user-generated content for the website, strengthen the brand and increase company reputation using reviews. They also highlight that Yotpo is easy to set up and use with lots of features, making it suitable for small online stores.

To ensure success with Yotpo, users recommend having IT resources available to insert code for displaying reviews on the website. They also suggest trying the free version of the software and testing page load speeds before installation. While the software is seen as feature-rich, some users find it expensive and recommend considering alternative software like review.io for similar features at a lower price.

For businesses in e-commerce that do significant volume, particularly on Facebook, users highly recommend Yotpo. They appreciate its ease of use and involvement from the support team. Users believe that implementing Yotpo provides a strong return on investment.

While users find Yotpo as a solid platform overall, they suggest improvements such as easier exporting of data and the ability to save email templates. They caution about potential issues with emails ending up in spam folders. Users also advise checking the Yotpo account level to ensure reviews appear in Google and access all desired features.

In summary, users highly recommend Yotpo as a valuable tool for businesses looking to enhance their marketing strategies, collect reviews, strengthen their brand, and gain customer trust through product reviews.

Attribute Ratings

Reviews

(1-25 of 25)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Yotpo for our loyalty and customer retention initiatives. We saw a slight decline in business last year and with the current economy, we strategized to revamp our loyalty program. The goal of our revamp was increase the percentage of returning customers, so they stay loyal to our brand and don't spend their money elsewhere. So far, we have a 15x ROI with Yotpo Loyalty.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Yotpo to collect reviews, display reviews, have a Q/A section, answer questions within that section, collect user-generated content, and display all of the following things across our website. We currently use Yotpo Reviews and Yotpo Visual UGC. We believe in transparency and our product, so we happily ask for reviews and display those reviews. We also help out our customers by offering a Q/A section on every product. This helps us answer the questions of customers prior to purchase so they can get exactly what they need.
Score 10 out of 10
Vetted Review
Verified User
We used Yotpo to collect product reviews from customers. With a catalog of 25k+ products, some with small differences like color, Yotpo made it easy for us to share reviews across similar products. The interface was easy to navigate and respond to customer reviews. We also used Yotpo for Q&A on product pages.
September 21, 2021

When Will It Work?

Score 3 out of 10
Vetted Review
Verified User
We are using Yotpo to collect reviews from customers who purchase our products. Currently, we have it set up on one website, with the plan to set it up for a sister company as well. We were attracted to the ability to syndicate reviews across store sites for two different companies.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The marketing team is the main department that uses Yotpo at our company. Yotpo allows us to collect & curate customer reviews and visual UGC. We use Yotpo online galleries throughout our website, and seeing customer social proof is a large purchase decision-making factor for potential customers. By showcasing reviews and customer photos through Yotpo, we're boosting sales and providing social evidence of the quality of our products.
July 22, 2020

Great! Very happy.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Used for the E-Commerce department to collect and aggregate user reviews and photos. We then share this information across the company to help us with our design process, fitting the garments, and creating new products to further expand our assortment. We have also used this to learn about our customer behaviors—we are looking to understand where she is going and how she is wearing our product. This tool has also helped us identify who is wearing our garments, which has been helpful in the design process.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Yotpo on a few different websites that we own and couldn't be more pleased. We use it for onsite reviews, we push reviews into our Facebook feed, and we also use a testimonial page to showcase the reviews that we have. We use the review tab widget so that every page of our website has quick access for customers to see real reviews. We love Yotpo and couldn't run our business without it.
Adam Dawson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Yotpo to generate reviews for our e-commerce site. Before implementing Yotpo, we didn't have any reviews or a strategy in place to generate them. Through Yotpo's easy-to-use Shopify integration, we were able to not only add an intuitive online review platform but also set up automated emails that request reviews from customers a few weeks after they received their orders. We now have 64 reviews and it's all thanks to Yotpo.
Colin Darcy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using it to address customer reviews on our website. We then choose to publish or not publish reviews based on how relevant they are. This way, a customer who needs answers on something pressing can either find them in published messages or they can make a purchase based on a review made by someone else.
Ben Gelsey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
At Flights Machine we wanted to boost user trust on our sales page by adding objective reviews. Previously we simply had a few testimonials hardcoded onto our site, but to the user that seems more easily "faked" and less objective. Rather than the oft-seen low tech solution of screenshots-of-Facebook-posts, we decided to implement Yotpo on our website to aid in both harvesting and displaying these reviews.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is being used across the whole organization. It is used to get real feedback and reviews for product on our website. We also use it to answer questions for customers. It also silicates review on the look and user friendliness of the site. We use it to send coupons as well to customers.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Patient acquisition and retention is vital to our medical practice. Consumers do rely on others reviews as to the quality of providers, appointment scheduling, acceptance of insurance and fees charged in the current market. Thus, we rely on Yotpo to support this function.
Vivian Vassar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Yotpo to collect reviews for our website and for the products on our website. We wanted a system that would integrate easily on our Big Commerce site. Yotpo was so easy to install, it was ready to go in minutes. The Yotpo reviews collect actual customers experience and this helps new customers make buying decisions. Our customer service department checks the reviews on a regular basis on the Yotpo dashboard. This helps us spot problems with orders and products. We then reach out to the customers to follow up. Yotpo is another way to keep an eye on how our service and products are doing.
Art Bukowski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Yotpo as a reviews system on one of the e-commerce websites. We use it for plugin displays reviews on our product detail pages, home page, and some landing pages. In general, it shows reviews of the product from the real users/buyers.
August 06, 2019

Reviewing the reviewer

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We currently use Yotpo to collect customer reviews, UGC, and to post and answer Q&A on the site. It is used on our homepage displaying site /brand reviews as well as our product pages, with product specific reviews and UGC. It allows us to moderate reviews as they come in and respond either publicly or privately to reviews. The reporting also helps our buying/merchandising department to look at trends and respond to things on a product level as well. Customer service has a simple interface through which they can lend an extra level of support to our customers.
Zach Shelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Yotpo is the primary method of Product Reviews for our eCommerce sites. It is also used as a secondary Review portal for Service Reviews. The reviews are utilized by our Marketing and Customer Service departments both reactively and proactively. The tool's functionality provides a proactive feedback loop to ensure that any product issues are addressed immediately. Yotpo also allows for immediate Customer Service follow up to any priority review submissions. Yotpo allows for some responsive automation to help collect data and includes auto-publish rules for a limited amount of specifications.
John Wilkinson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Yotpo to request and publish product reviews from customers after their purchase on our B2C e-commerce sites. Before implementing Yotpo, we had very low review response rates. Yotpo automatically sends review requests after purchases and we have now collected hundreds. The moderation tools also give us another opportunity to interact with customers.
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