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Yotpo

Yotpo

Overview

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and…

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Recent Reviews

TrustRadius Insights

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and …
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When Will It Work?

3 out of 10
September 21, 2021
We are using Yotpo to collect reviews from customers who purchase our products. Currently, we have it set up on one website, with the plan …
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Great! Very happy.

9 out of 10
July 22, 2020
Incentivized
Used for the E-Commerce department to collect and aggregate user reviews and photos. We then share this information across the company to …
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Love Yotpo

8 out of 10
October 15, 2019
Incentivized
This is a useful tool to drive quality insights from our customers, more than review the product experience they review all the customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Premium

$799

Cloud
per month

Free

Free

Cloud
Includes 50 Monthly Orders

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.yotpo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

Yotpo Features

  • Supported: Reviews & Ratings
  • Supported: Loyalty & Referrals
  • Supported: Visual Marketing
  • Supported: Consumer Insights

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with easeScreenshot of Generate different types of content and showcase on siteScreenshot of Drive more shoppers to your siteScreenshot of Optimized redemption experiencesScreenshot of Comprehensive performance metricsScreenshot of Build customer loyalty and maximize LTVScreenshot of Acquire customers more efficiently

Yotpo Videos

On September 12th, Yotpo had it's first-ever conference, Destination:D2C. Here's the how we kicked off the day.
Nailing the Product-Feedback Loop with Cupshe
Scaling a Community-Driven Brand with Chubbies

Yotpo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll Countries
Supported LanguagesAll Languages

Frequently Asked Questions

PowerReviews, Trustpilot, and Bazaarvoice are common alternatives for Yotpo.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Yotpo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(79)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and display customer reviews, Yotpo plays a crucial role in helping new customers make informed buying decisions. Users have praised the Yotpo dashboard for providing valuable insights into issues with orders and products based on the reviews collected, allowing customer service departments to address these concerns promptly.

E-commerce sites heavily rely on Yotpo as their primary method of gathering product reviews. The platform offers a proactive feedback loop that enables immediate follow-up on priority review submissions, ensuring customer satisfaction. The automation features provided by Yotpo are highly appreciated by users, as it simplifies the process of collecting data and allows for auto-publish rules based on specific specifications.

The benefits of Yotpo extend beyond just collecting and displaying reviews. This multifunctional platform also includes features such as Q&A sections, user-generated content collection, and the ability to answer customer questions. By sending automatic review requests to customers after their purchase, Yotpo encourages a higher response rate for review submissions. This not only helps boost user trust by adding objective reviews but also replaces hardcoded testimonials with a more credible review platform.

Additionally, Yotpo offers loyalty and SMS functionalities, allowing businesses to build lasting relationships with customers through honest feedback about products. Many users have noted that implementing Yotpo on their websites significantly increases review response rates and brings valuable insights for marketing, consumer care, and customer service teams.

Yotpo's impact extends beyond e-commerce sites; it has proven useful in other industries as well. For medical practices, Yotpo supports patient acquisition and retention by providing reviews on the quality of providers, appointment scheduling, insurance acceptance, and fees.

Overall, Yotpo's versatility makes it an invaluable tool for businesses seeking to gather genuine customer feedback, boost sales, and enhance the overall customer experience.

Helpful Email Alerts: Users have found Yotpo's email alerts for new reviews to be beneficial in staying updated on customer feedback. Several reviewers stated that these alerts keep them informed about the latest reviews, allowing them to quickly respond and take necessary actions.

Easy One-Click Publishing: Yotpo's one-click publishing feature has been praised by users for its simplicity and convenience. Many reviewers mentioned that this feature makes it effortless to share reviews on their website, Twitter, and Facebook, saving them time and effort.

Useful Features in Free Version: The availability of a range of useful features even in the free version of Yotpo has impressed many users. Numerous reviewers have appreciated that they can access valuable features without having to upgrade their subscription plan, making Yotpo a cost-effective solution for their businesses.

Difficult Navigation: Several users have expressed frustration with the dashboard, finding it difficult to navigate and not intuitive. They often have to refer to their notes each time they use the platform.

Slow Site Speed: Some users have reported experiencing slow site speed when using Yotpo widgets, limiting them to only using the reviews page widget. This can be frustrating for those who want to utilize other widgets but are hindered by the slow load times.

Unhelpful Help Desk: A number of users have voiced dissatisfaction with the help desk, finding it unhelpful. They have had to solve many issues on their own without adequate support from customer service.

Based on user reviews, the most common recommendations for Yotpo are to use it for eCommerce to increase the speed of business and gain new customers, implement it for businesses that want to automate and augment their marketing tactics, and give it a trial first to see if it meets the business's needs, especially for collecting reviews.

Users also recommend Yotpo for startups with a limited budget, praising its great account management team. They suggest using Yotpo to surprise, delight, and serve customers, build culture and get user-generated content for the website, strengthen the brand and increase company reputation using reviews. They also highlight that Yotpo is easy to set up and use with lots of features, making it suitable for small online stores.

To ensure success with Yotpo, users recommend having IT resources available to insert code for displaying reviews on the website. They also suggest trying the free version of the software and testing page load speeds before installation. While the software is seen as feature-rich, some users find it expensive and recommend considering alternative software like review.io for similar features at a lower price.

For businesses in e-commerce that do significant volume, particularly on Facebook, users highly recommend Yotpo. They appreciate its ease of use and involvement from the support team. Users believe that implementing Yotpo provides a strong return on investment.

While users find Yotpo as a solid platform overall, they suggest improvements such as easier exporting of data and the ability to save email templates. They caution about potential issues with emails ending up in spam folders. Users also advise checking the Yotpo account level to ensure reviews appear in Google and access all desired features.

In summary, users highly recommend Yotpo as a valuable tool for businesses looking to enhance their marketing strategies, collect reviews, strengthen their brand, and gain customer trust through product reviews.

Attribute Ratings

Reviews

(1-25 of 25)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • VIP Tiers
  • Great visual and responsive design
  • Customer Success Managers
  • Integrating with other SMS or Email platforms, such as Attentive
  • Make their email notifications more customizable in the platform
  • Offer more ideas on loyalty offers
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Review Collection
  • Visual Marketing/Display
  • Up-time and dependable function
  • Fluid Customer Engagement
  • UGC Collection
  • Intuitive Dashboards
  • Review Email Templates
  • UGC Display Templates
  • More granular filters (like date submitted) for Reviews, Q/A, and UGC
December 01, 2021

Founder/CEO

Vuyile Mthethwa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Integrates data-driven solutions for reviews, loyalty, SMS marketing.
  • Brands with Yotpo are empowered to create smarter, higher-converting experiences.
  • The installation for generics sites is not the easiest process.
September 21, 2021

When Will It Work?

Score 3 out of 10
Vetted Review
Verified User
  • Good user interface
  • Syndication feature
  • Extremely difficult to set up
  • Support responses take several days
  • Automated emails not going out
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Great, responsive customer service and support
  • User friendly interface and logical design
  • Simple, easy web integration
  • Offering opportunities for further learning & growth
  • The ability to include links in review comments - the current method is a bit clunky
  • Greater options for online gallery appearance & photo sizing
  • More in-depth analytics
  • Greater ability to adjust & customize review request emails
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Reviews are easy to manage, obtain, and publish.
  • Onsite display and customizations are awesome.
  • We use it to promote other items and popular products.
  • Push to social channels is simple and effective.
  • We don't have anything that we would want to change, it does everything that we need it to do and are very pleased with it.
Adam Dawson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It provides a nice, user-friendly tool for online reviews.
  • It allows us to send automated emails to customers to help generate reviews.
  • It makes it easy for us to respond to negative reviews so we can resolve issues and turn bad outcomes into good ones.
  • To be honest, I haven't experienced any cons.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Automatic Review Requests with the option to upload a photo.
  • Customer service is good.
  • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
  • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
October 18, 2019

Lovin' It

Sarah Moore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Allows on-site communication between Customer Service and the consumer.
  • Allows for public product reviews and responses.
  • Decent reporting and customization display features.
  • We've recently experienced some issues with customers receiving review requests for products they have never purchased.
Colin Darcy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Organizes information effectively, easy to find, address, and solve any problems.
  • Provides an email of the user so that you can contact them for issues, if a conversation needs to occur.
  • Exceptional separation of brands (we work with three) so that threads do not get crossed.
  • Hard to integrate with multiple users.
  • Platform was confusing at first, difficult to direct.
  • Help desk is not very helpful, have had to solve many issues on my own.
Ben Gelsey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Easy-to-Integrate hosted form for review collection
  • Review display looks more "objective" than hardcoding reviews onto your site
  • Generous free-plan that should support most small businesses
  • Provide more knowledge and best practices on how to persuade users to actually leave a review
  • Spiffy up the review display widget, since it looks fairly plain
  • Support more languages with your SDK to allow for API-level integrations
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Facebook integration as this is imperative today
  • Offered a free product which is upgradable
  • Amalgamates reviews and questions from disparate sources into one clean interface
  • Free plan does not include Facebook only Google
  • Not really a deficit. But visual marketing while powerful is not part of our marketing plan
  • Veracity of reviews is still always a question but this is true anywhere on the web
Vivian Vassar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
  • With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
  • Even the free version has lots of useful features.
  • We use the free version and Yotpo keeps putting up notices and suggestions to use to use the paid version. It gets a bit annoying.
  • I have a bit of difficulty navigating their dashboard. It's not intuitive. I have to refer to my notes each time. There's a lot of information on each screen and I have a hard time seeing where to click to get where I am going. Once I'm on the right page it's fine.
Art Bukowski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Grouping reviews within the product in the same group.
  • Display customization.
  • The management panel is not as clear as it could be.
  • It would be good to have some build-in templates of how the Yotpo review section could be displayed.
  • Analytics (per product stats).
August 06, 2019

Reviewing the reviewer

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Yotpo puts us in complete control over our reviews, good and bad, and allows us to choose which ones to feature on our website and Facebook accounts.
  • You can do both manual and automatic review requests, so you can get a large number of reviews with a manual push at the beginning, then it can be very hands-off to continue to collect reviews for future customers.
  • Yotpo has many templates and configurable widgets out of the box or you can break things apart and do a completely custom job time and resources permitting.
  • We did not find the implementation process nearly as smooth as we would have hoped.
  • There was very limited training for our teams at the time of launch.
  • Support sometimes takes longer than we would like to get back to us.
Zach Shelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Automated eMail requests for Product and Service Feedback
  • Product Content Generation
  • Providing Customer to Customer Review Structure
  • Limited Amount of Automation
  • Exceptionally Manual Response Process
  • Tool UI could be easier to use
John Wilkinson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Automated review request emails -- don't have to worry about sending these manually and they get a great response rate.
  • Onsite reviews -- The reviews widget on product pages helps build confidence and credibility.
  • Moderation -- Through the moderation dashboard, we can easily respond to both positive and negative customer experiences.
  • Q&A -- Customers can post a question to a product page and other customers can respond.
  • Expensive at first glance -- but after considering the impact on our business, it was a no-brainer.
Aaron Shaffier | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
  • Send review emails
  • Display reviews cleanly on my website
  • Tech support is horrible. It literally took them over a year to solve a simple problem with how their widget was displaying on my site.
  • Their pricing is obscene. They suddenly raised it by a factor of 10! With no warning and no grandfathering in for existing customers.
  • Their sales staff is pushy and rude like a bad used cars salesman.
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