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Zaius (discontinued)

Zaius (discontinued)

Overview

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation,…

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Learn from top reviewers

Solid CDP & ESP!

Rating: 9 out of 10
December 22, 2022
IncentivizedVetted ReviewVerified User
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it for additional tasks such as reportin...
Continue reading
Verified user
Employee
Zaius (discontinued)3 years of experience

Optimizely Data Platform - A Solid Option

Rating: 6 out of 10
December 16, 2022
IncentivizedVetted ReviewVerified User
We rely on Optimizely Data Platform on a daily basis to execute our email marketing plan, allowing us to adequately segment our audience for targeted communications as well as...
Continue reading
Adam Borbely
Employee - Marketing
Digital Marketing Specialist
WeGotSoccer
Zaius (discontinued)5 years of experience

User-Friendly Platform

Rating: 7 out of 10
October 5, 2022
IncentivizedVetted ReviewVerified User
Optimizely Data Platform is used to manage product content and drive product taxonomy and classifications.
Continue reading
Laura Mahoney
Manager - Marketing
Content Manager
Guest Supply
Zaius (discontinued)1 year of experience

Innovation Stalled A Bit When Optimizely Took Over

Rating: 7 out of 10
September 1, 2022
IncentivizedVetted ReviewVerified User
I use the platform for email and mms marketing. The platform allows me to combine in store purchases with website activity in order to create more relevant marketing audiences...
Continue reading
Verified user
Manager
Zaius (discontinued)5 years of experience

I do not believe there is anything better

Rating: 10 out of 10
April 16, 2020
IncentivizedVetted ReviewVerified User
We use Zaius for email marketing, and unlike every other platform I have used over the past 15 years (I know, a scary long time), Zaius is the first that basically does not im...
Continue reading
Steven Laff
C-Level Executive - Corporate
Principal
A Far Site Better LLC
Zaius (discontinued)3 years of experience
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Pricing

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Zaius (discontinued)

Zaius (discontinued)

N/A
Unavailable

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.

Zaius (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.

Reviewers rate Support Rating highest, with a score of 7.3.

The most common users of Zaius (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 6)

Optimizely Data Platform - A Solid Option

Rating: 6 out of 10
Incentivized
December 16, 2022
AB
Adam Borbely
Digital Marketing Specialist
WeGotSoccer (Sporting Goods, 51-200 employees)
Vetted Review
Verified User
Zaius (discontinued)
5 years of experience
View profile
Use Cases and Deployment Scope
We rely on Optimizely Data Platform on a daily basis to execute our email marketing plan, allowing us to adequately segment our audience for targeted communications as well as trigger automated messages like cart and browse abandonment, welcome series, win-back, and anniversary campaigns.
Pros
  • It's relatively simple to use
  • Segment building is quick and can be easily customized with field data
  • Chat support is generally fast to respond
Cons
  • Needs a more robust SMS marketing tool
  • Wish we had more control over reporting (e.g customizing the attribution model)
  • Account service has been lacking since Optimizely Data Platform takeover
Likelihood to Recommend
During high-volume communication times such as Black Friday and the holidays, Optimizely Data Platform's ability to allow us to seamlessly target (or exclude) certain audiences has enabled us to effectively interact with our customers without overdoing things. However, we would like to have the ability to send auto-order updates during peak volume times, as this would alleviate pressure on our customer service department.

Solid CDP & ESP!

Rating: 9 out of 10
Incentivized
December 22, 2022
Verified User
Employee in Marketing
Consumer Goods Company, 11-50 employees
Vetted Review
Verified User
Zaius (discontinued)
3 years of experience
Use Cases and Deployment Scope
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it for additional tasks such as reporting, sending surveys to customers, and setting up onsite captures or pop-ups. It has been a sufficient tool to run both drip campaigns and promotional/one-time emails.
Pros
  • Drip Campaigns - ease of setup & reporting.
  • Onsite Forms - again, ease of setup.
  • Data Manipulation.
Cons
  • A/B testing within priority groups.
  • Ability to delete custom fields.
  • Support team could be quicker to solve larger problems.
Likelihood to Recommend
Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.

User-Friendly Platform

Rating: 7 out of 10
Incentivized
October 05, 2022
LM
Laura Mahoney
Content Manager
Guest Supply (Retail, 1001-5000 employees)
Vetted Review
Verified User
Zaius (discontinued)
1 year of experience
Use Cases and Deployment Scope
Optimizely Data Platform is used to manage product content and drive product taxonomy and classifications.
Pros
  • It is extremely user friendly.
  • It is very flexible and allows me to make product adjustments at a large scale quickly and efficiently.
Cons
  • Automation of data from other platforms such as our ERP.
  • The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.
Likelihood to Recommend
Optimizely Data Platform is great for organizing product data and updating the content, but there is a struggle to create one-pages for specific groups of products to target customers. There is also a lot of frustration with parent child relationships.

I do not believe there is anything better

Rating: 10 out of 10
Incentivized
April 16, 2020
SL
Steven Laff
Principal
A Far Site Better LLC (Internet, 1-10 employees)
Vetted Review
Verified User
Zaius (discontinued)
3 years of experience
View profile
Use Cases and Deployment Scope
We use Zaius for email marketing, and unlike every other platform I have used over the past 15 years (I know, a scary long time), Zaius is the first that basically does not impose limitations on our ideas for how we want to market.

For example, they can do the usual email suspects, such as cart abandonment and browse abandonment. But I hate getting browse abandonment emails for products I looked at once and never went back to. Or when I bought something else in the same category as what I looked at, I sure as heck do not need a reminder email about looking at that again. With Zaius, we simply do not send out browse abandonment emails unless someone has looked at the same item X number of times within Y number of hours or days, and did not add something from the same category to my cart.

That is just a simple example of how Zaius allows us to pretty much put into action virtually any idea we want easily. It allows us to do things way more intricate than that WITHOUT THEM HAVING TO DO ANYTHING. Once you learn the system, what you can do on your own is astounding.
Pros
  • Support. This is the Achilles heel for so many companies, not here. They are top flight and the best part is they have so little turnover. Everyone I worked with three years ago is still there. In different positions at the time, but still there and they still help us when needed. That is VERY reassuring.
  • Product Roadmap. They are always working on the platform, always moving forward and always listening to their customers. Maybe with me, they pretend to listen, but things get done! :)
  • Their people. A company is only as good as its people, and these folks are genuinely engaged and caring. I love that.
  • Transparent. Whenever there is any technical issue with the platform, I get an email telling me exactly what is happening, how it effects their service and that they are working on it. This is honesty at its best.
Cons
  • They finally have gotten on-site recommendations, hooray! I wish it happened sooner, and it is still early in its development, so I would say some things take longer than I would hope to do. But who does not feel that way about everyone? The key here is it gets done, and they keep improving things, which I love.
  • I would like there to be more opportunities to use it outside of eCommerce. I would love to use it for content-specific sites, but honestly, that is not what it was built for, so I will shut up about that now.
Likelihood to Recommend
Ecommerce, for sure. They have a record of every action that every site visitor has made since we started working with them. We then enriched their database with five years of customer transactions to build a VERY detailed look at our customers. And after they helped us import one month's worth of data, we did the other 4 years and 11 months on our own. That right there gives you some insights into how much they are into empowering their customers and not nickel and dime-ing them to death.

Innovation Stalled A Bit When Optimizely Took Over

Rating: 7 out of 10
Incentivized
September 01, 2022
Verified User
Manager in Marketing
Retail Company, 201-500 employees
Vetted Review
Verified User
Zaius (discontinued)
5 years of experience
Use Cases and Deployment Scope
I use the platform for email and mms marketing. The platform allows me to combine in store purchases with website activity in order to create more relevant marketing audiences.
Pros
  • marketing segment creation
Cons
  • Reporting
  • Pop ups
  • UX
Likelihood to Recommend
You can easily create custom marketing audiences and sync them to marketing channels.
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