Zalster

Zalster is a digital marketing agency and ad-tech platform that provides a range of services to assist businesses with their paid social advertising and technical implementations. According to the vendor, Zalster caters to businesses of various sizes, from small and medium-sized enterprises (SMEs) to larger corporations. Marketing managers/professionals, e-commerce businesses, advertising agencies, social media managers, and retail and consumer goods companies are among the professionals and industries that can benefit from Zalster's services.

Key Features

Paid Social Advertising: Zalster specializes in creating and managing paid social advertising campaigns on platforms such as Meta, TikTok, and Pinterest. They offer customized campaigns to help brands achieve their desired exposure and drive real results.

Technical Implementation Services: Zalster offers technical services to handle marketing tech complexities, including integrations, catalogs, reporting, GA4, and Conversions API for platforms like Meta, Snapchat, Pinterest, and TikTok. Their team of experts assists businesses in managing these technical aspects, allowing them to focus on their growth.

Conversions API Implementation: Zalster helps businesses implement the Conversions API to ensure accurate conversion data while prioritizing user privacy. This enables robust tracking capabilities despite privacy measures and tracking limitations imposed by browsers and ad blockers.

Google Tag Manager Support: Zalster provides services related to Google Tag Manager (GTM), such as optimizing GTM pixel structure, implementing GA4, and developing server-side solutions for Conversions API. Their team of experts assists businesses in configuring pixel structures, integrating GA4 seamlessly, and building reliable server-side solutions.

Cookie Consent Solutions: Zalster helps businesses implement cookie consent solutions that comply with GDPR standards while enhancing the user experience. Their comprehensive approach ensures that tracking practices align with privacy regulations.

Facebook & Instagram Advertising: Zalster offers agency services for running effective Facebook and Instagram Ads, helping businesses build their brand and drive action. Their expertise in these platforms allows them to create tailored strategies to meet specific business goals and conditions.

Pinterest Advertising: Zalster's team of Pinterest experts assists businesses in growing their audience using Pinterest Ads. They provide individual account recommendations on keywords, audiences, and campaign structure to maximize performance.

Snapchat Advertising: Zalster helps businesses engage with the next generation of consumers through Snapchat Ads. Their brand-centric content delivered at the right time throughout the purchase journey helps build brand connections.

TikTok Advertising: Zalster assists clients in engaging with the next generation of consumers through TikTok Ads. They create full-screen, captivating, and engaging ads that inspire users to take action and connect with brands.

Technical Account Audit: Zalster offers a technical account audit service that provides an overview of a business's technical setup. The audit covers various aspects, including catalogs, pixel events, Conversions API, diagnostics, and more. It identifies potential points of improvement to optimize the technical setup.