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Zapier

Zapier

Overview

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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Learn from top reviewers

Zapier rocks.

Rating: 10 out of 10
October 10, 2024
IncentivizedVetted ReviewVerified User
Zapier helps me develop more complex workflows involving different apps. I build most of the solutions using No-Code tools, and Zapier is a great companion on this journey. It...
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Adrian Tsallis
C-Level Executive - Information Technology
CEO
InnovAction Digital Experiences
Zapier2 years of experience

Zapier Helps Automate Basic Business Workflows to Save Time.

Rating: 9 out of 10
October 10, 2024
IncentivizedVetted ReviewVerified User
We currently use Zapier to automate workflows between different business apps (Asana, Slack, Google Sheets, Google Forms, Guru, etc.). Our engineering team also uses it for so...
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Verified user
Director
Zapier2 years of experience

Time saver!

Rating: 10 out of 10
October 7, 2024
IncentivizedVetted ReviewVerified User
In our organization, Zapier has been an absolute lifesaver. We use it to automate repetitive tasks and ensure all our apps talk to each other without manual effort. Before Zap...
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Vicky Weber
C-Level Executive - Corporate
Owner
At Home Author
Zapier2 years of experience

The Automation Tool

Rating: 9 out of 10
October 3, 2024
IncentivizedVetted ReviewVerified User
We enjoy using Zapier for most of our API connections, both internal and external. The automation and workflows work instantly are quite intuitive to understand even by employ...
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Nikita Vinichenko
Project Manager - Marketing
Marketing Manager CRM
E-FARM GmbH
Zapier2 years of experience

Overpriced and Unethical

Rating: 1 out of 10
December 13, 2023
IncentivizedVetted ReviewVerified User
We used Zapier to integrate our point of sale system with Facebook for data tracking.
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Mark Kostner
General Manager - Marketing
Director
myscreen.com.au
Zapier1 year of experience

Trash company. Stay away!

Rating: 1 out of 10
October 10, 2023
IncentivizedVetted ReviewVerified User
Couldn't even use it. It's a trash company. They mislead you into paging for services. Then when I purchased a plugin for their "free" service. It didn't even work and they sa...
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Verified user
Executive
Zapier1 year of experience

The most efficient and user-friendly automation tool on the market

Rating: 9 out of 10
April 20, 2023
IncentivizedVetted ReviewVerified User
I use it for lead forms that come in through google ads. The data from the form arrives comfortably to my e-mail. It also helps me when capturing variables in the url and fill...
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David Tavío
Project Manager - Marketing
Internet Marketing Manager
ClickAndClick
Zapier3 years of experience

Best CRM Tool To Keep Track Of Leads

Rating: 10 out of 10
August 11, 2022
Vetted ReviewVerified User
Zapier helps in updating the leads on Google Sheets in real-time which makes it super easy to reach out to the customers and the total number of leads received on a particular...
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Verified user
Analyst
Zapier1 year of experience

Zapier form a business owners eyes

Rating: 10 out of 10
August 25, 2021
IncentivizedVetted ReviewVerified User
We use Zapier across our entire company to automate our recurring tasks as well as any manual task that Zapier supports. The problem that it solved is time lost in entering da...
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Omar Abdelrehim
C-Level Executive - Corporate
CEO/President
A-Z Services, LLC
Zapier1 year of experience

Zapier: the Swiss Knife every business should have

Rating: 10 out of 10
August 18, 2021
IncentivizedVetted ReviewVerified User
Zapier is the Swiss Knife every tech company should have. We use it particularly in the marketing department where we implement a lot of growth experiments and marketing autom...
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Ramón Carmona Medina
C-Level Executive - Marketing
Co-Founder and CMO
Bussi
Zapier4 years of experience

Great for integrating non-native apps

Rating: 10 out of 10
August 2, 2021
IncentivizedVetted ReviewVerified User
Mostly used to integrate LMS (talent LMS) with an online store (Shopify) and CRM (Hubspot and salesforce). Enrolls customers who purchase training in an online store in course...
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Verified user
Manager
Zapier5 years of experience

Great at what it’s meant to do, but don’t ask for too much!

Rating: 8 out of 10
July 21, 2021
IncentivizedVetted ReviewVerified User
Zapier is used for our most simple integrations and specifically for those were configuring for clients. Being in charge of all software/tools means that we’re often required ...
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Thomas (TC) Riley
Director - Other
Senior Director, Information Services
MarketScale
Zapier5 years of experience

Zapier is a great way to save time and money on little customer service tasks

Rating: 9 out of 10
July 14, 2021
IncentivizedVetted ReviewVerified User
I love using Zapier to minimize customer service tasks that I have to do on a daily/weekly basis. It helps save time and money, allowing me to save investments on additional e...
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Samantha Crawford
Professional - Professional Services
Owner
All Occasion Photography
Zapier6 years of experience

Perfect Add on to connect other services!

Rating: 8 out of 10
July 13, 2021
IncentivizedVetted ReviewVerified User
We use Zapier to connect Google Forms to our calendar, create email confirmations and add people to our contact list. When we take orders, we need to print a form out for our ...
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Verified user
Director
Zapier4 years of experience

The glue between software tools we use

Rating: 9 out of 10
July 1, 2021
IncentivizedVetted ReviewVerified User
Zapier connects the many tools we use in our business quickly and easily ensuring that our data is easily accessible. Many tools offer native integrations with each other, but...
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Bryan McAnulty
Director - Product Management
Owner / Founder
Velora Studios
Zapier6 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Adrian Tsallis
CEO
InnovAction Digital Experiences (Program Development, 1-10 employees)
Verified User
Director in Marketing
Marketing & Advertising Company, 501-1000 employees
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Pricing

View all pricing

Starter

$29.99

Cloud
per month 750 tasks per month

Professional

$73.50

Cloud
per month 2k tasks per month

Team

$103.50

Cloud
per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
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Product Demos

Integrate Calendly with Pipedrive using Zapier

YouTube

How To Set Up Zapier Webhook URL Using WP User Frontend Pro

YouTube

Setting Up Zapier With ServiceTitan

YouTube

Zapier Frontend Demo

YouTube

How to send custom emails with form submission using zapier with demo

YouTube

Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

YouTube
View more demos
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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

8.4
Avg 8.1
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Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Integrations

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Data security features highest, with a score of 9.1.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(746)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Reviews

(1-25 of 110)
Companies can't remove reviews or game the system. Here's why

Zapier rocks.

Rating: 10 out of 10
Incentivized
October 10, 2024
AT
Adrian Tsallis
CEO
InnovAction Digital Experiences (Program Development, 1-10 employees)
Vetted Review
Verified User
Zapier
2 years of experience
Likelihood to Recommend
If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.

Zapier Helps Automate Basic Business Workflows to Save Time.

Rating: 9 out of 10
Incentivized
October 10, 2024
Verified User
Vetted Review
Verified User
Zapier
2 years of experience
Likelihood to Recommend
The interface is so easy to use—as long as you have a general idea of what you want to automate, Zapier makes it easy to set up the actual workflow. It's extremely clear within the Zap builder what steps you can take and what fields are available, and all of the built-in Zap features (like Formatter, Paths, Scheduler, etc.) are extremely helpful for building a really custom automated workflow.

Time saver!

Rating: 10 out of 10
Incentivized
October 07, 2024
VW
Vicky Weber
Owner
At Home Author (Publishing, 1-10 employees)
Vetted Review
Verified User
Zapier
2 years of experience
View profile
Likelihood to Recommend
Zapier is my favorite tool for any small business owner because it is so easy to use and takes tedious tasks off your plate. Especially with startups, lots of small details can slip through the cracks if you can't afford an admin assistant AND don't have the time to address them yourself. Zapier is the best way to set up reminders and automatic emails and streamline data to simplify business operations.

The most efficient and user-friendly automation tool on the market

Rating: 9 out of 10
Incentivized
April 20, 2023
DT
David Tavío
Internet Marketing Manager
ClickAndClick (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Zapier
3 years of experience
Likelihood to Recommend
Zapier helps my small business where we have time and resource constraints. I can automate repetitive tasks such as contact management, leads, etc. I see it less appropriate in complex projects that require complete customization or personalized integrations. In these cases, I resort to other types of more advanced tools or to the programming department

Best CRM Tool To Keep Track Of Leads

Rating: 10 out of 10
August 11, 2022
Verified User
Vetted Review
Verified User
Zapier
1 year of experience
Likelihood to Recommend
Zapier can be perfectly suitable to connect Facebook lead gen campaigns with Google Sheets to check out the leads generated in one place on a daily basis. It can be equally helpful to sync Gmail attachments with Google Drive. It can be helpful to connect the Facebook page with Google Forms.

Zapier form a business owners eyes

Rating: 10 out of 10
Incentivized
August 25, 2021
OA
Omar Abdelrehim
CEO/President
A-Z Services, LLC (Management Consulting, 1-10 employees)
Vetted Review
Verified User
Zapier
1 year of experience
View profile
Likelihood to Recommend
Zapier is ideal for companies that are trying to find a way to do recurring tasks in a more efficient way. If you're a company that has many different administrative tasks using software or you have many different tasks that involve manual interactions and you would like to make that process more efficient.

Zapier: the Swiss Knife every business should have

Rating: 10 out of 10
Incentivized
August 18, 2021
Likelihood to Recommend
We did a retention/engagement strategy for users, so a user signs up and does a Trip. We automatically send an email saying if he did a 2nd trip, and he will obtain a discount for the 3rd trip. Once he gets the coupon we encourage him to complete a 5th trip with a minor discount. For every 5, 10, 15, 20, 30, and 40 trips, we offer a coupon or reward. We look to at least take our users up to 20 trips, and after that, it has become a habit for the users to use our platform. If we go to trip number 40, then they are an ambassador. All the automation was done with Zapier as backend plus webhooks, google sheets, mailjet, and other tools.

Great for integrating non-native apps

Rating: 10 out of 10
Incentivized
August 02, 2021
Verified User
Vetted Review
Verified User
Zapier
5 years of experience
Likelihood to Recommend
Best to integrate 2 or more apps that do not have a native integration and/or are limited in customization options. Also great for organizations merged together with different systems

Great at what it’s meant to do, but don’t ask for too much!

Rating: 8 out of 10
Incentivized
July 21, 2021
T(
Thomas (TC) Riley
Senior Director, Information Services
MarketScale (Media Production, 51-200 employees)
Vetted Review
Verified User
Zapier
5 years of experience
View profile
Likelihood to Recommend
Zapier is perfect for simple integrations and setting up generally low-volume accounts that require very little configuration and maintenance. For a distributed structure where a client/outside party is responsible for billing, it’s easy to create an account, put them on a low-cost plan, configure a simple integration and teach them how to alter the setup. Its webhook-based setup is perfect for many simple use cases and there’s no reason to use a more complex or expensive solution.
However, if you have integrations that are increasingly complex (involve parsing, multiple non-linear steps, the integration of non-native APIs), significant in overall volume/data or require additional features (time delays for API limits), Zapier likely isn’t your best choice. Other integration platforms offer higher levels of customization and capability, though they’re typically significantly more complex and expensive.

Zapier is a great way to save time and money on little customer service tasks

Rating: 9 out of 10
Incentivized
July 14, 2021
Likelihood to Recommend
Free accounts or paid--free for small businesses with less than five workflows; more allowed in paid account. I definitely recommend it for saving time and money. I have been using Zapier in my business for about five years now and it has been great. The software works very well and as expected.

Perfect Add on to connect other services!

Rating: 8 out of 10
Incentivized
July 13, 2021
Verified User
Vetted Review
Verified User
Zapier
4 years of experience
Likelihood to Recommend
It's a great supplement to Google form. If you need to add calendar appointments and don't want to do it manually, Google Forms works great. If you have a form that multiple people in your organization need to fill out and you need the information to be emailed and posted somewhere, this makes it easy.

The glue between software tools we use

Rating: 9 out of 10
Incentivized
July 01, 2021
Likelihood to Recommend
Zapier is great at what it does. Competitors have cropped up over the years, but Zapier's integrations are generally the most well done since they are done by each app's development team directly, rather than a third-party that might not keep up with the app platform's latest features.

If a service already offers a native integration with the other service you need to connect, there is no point in using Zapier, but with tens of thousands of popular software tools out there, it isn't possible for every SaaS to integrate with every other, thus the need for Zapier.

Zapier free and saves you time!

Rating: 8 out of 10
Incentivized
June 20, 2021
MS
Matthew Smith
Head Of School
GREATER HOULTON CHRISTIAN ACADEMY (Education Management, 11-50 employees)
Vetted Review
Verified User
Zapier
2 years of experience
View profile
Likelihood to Recommend
If you are an up-and-coming business and you’re trying to get your content out there without wasting time posting to all social media accounts it will save you a lot of time. It may not be appropriate once you become a very large company—you would likely hire a person to ensure quality and screening before posting comments/pictures.

Zapier: Automation made simple

Rating: 10 out of 10
Incentivized
June 16, 2021
Verified User
Vetted Review
Verified User
Zapier
2 years of experience
Likelihood to Recommend
If there are parts of your daily workflow that you feel could use automation, I cannot recommend Zapier enough. You will need a little imagination to set up the automation and you might need the help of a developer to use the API but once it's set up, trust me, you will not want to go back. Plus some of the Zaps are basically plug and play so if you are using stuff like Google Forms, Sheets or Excel, etc. you can set it up yourself very easily.

Streamline your work with Zapier

Rating: 10 out of 10
Incentivized
June 11, 2021
JG
Jorge Guevara
Lider Servicio al Cliente
ePesos (Financial Services, 11-50 employees)
Vetted Review
Verified User
Zapier
4 years of experience
View profile
Likelihood to Recommend
It is highly recommended if you have a small business that needs to make a connection between several platforms.

If you are prospecting for clients and need to manipulate information quickly, you can get a CRM and connect your landing page and CRM with each other.

You can create schedule for sending emails, sms by meeting certain conditions.

One Zap at a Time

Rating: 10 out of 10
Incentivized
May 13, 2021
Verified User
Vetted Review
Verified User
Zapier
4 years of experience
Likelihood to Recommend
I highly recommend Zapier because it solves a lot of issues that you wouldn't otherwise find a solution to. In the past, you would have to wait for individual companies to develop integrations with each other, which is still the best in my opinion, but Zapier is leaps and bounds ahead of the individual integrations. They make it very easy for us to find solutions we otherwise wouldn't be able to solve.

Vital software to connect your favourite services.

Rating: 10 out of 10
Incentivized
May 13, 2021
Likelihood to Recommend
Zapier is perfect when you have chosen other software for various different purposes, or are already using various different software packages, and you want to be able to connect data or statuses from one area to another. Zapier is not something you should use or rely on if you don’t need it! It doesn’t always have the level of integration or sophistication that a direct, native integration would have.
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