Zapier

Zapier

Top Rated
Score 9.0 out of 10
Top Rated
Zapier

Overview

What is Zapier?

Zapier is an automation platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Pre-built connectors (96)
    9.0
    90%
  • Monitoring console (74)
    8.2
    82%
  • Connector modification (84)
    8.0
    80%
  • Support for real-time and batch integration (85)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Zapier, and make your voice heard!

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Pricing

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Starter

$24.99

Cloud
per month

Professional

$61.25

Cloud
per month

Team

$373.75

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Welcome to Zapier!
00:50
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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

8.1Avg 8.2
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Product Details

What is Zapier?

Zapier is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities. According to the vendor, Zapier’s user interface was designed with the goal of users being able to establish connections, or “Zaps,” without developer help.

Zapier Video

Welcome to Zapier!

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Zapier is an automation platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Reviewers rate Pre-built connectors highest, with a score of 9.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 103)
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Score 10 out of 10
Vetted Review
Verified User
Zapier can be perfectly suitable to connect Facebook lead gen campaigns with Google Sheets to check out the leads generated in one place on a daily basis. It can be equally helpful to sync Gmail attachments with Google Drive. It can be helpful to connect the Facebook page with Google Forms.
Omar Abdelrehim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zapier is ideal for companies that are trying to find a way to do recurring tasks in a more efficient way. If you're a company that has many different administrative tasks using software or you have many different tasks that involve manual interactions and you would like to make that process more efficient.
Ramón Carmona Medina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We did a retention/engagement strategy for users, so a user signs up and does a Trip. We automatically send an email saying if he did a 2nd trip, and he will obtain a discount for the 3rd trip. Once he gets the coupon we encourage him to complete a 5th trip with a minor discount. For every 5, 10, 15, 20, 30, and 40 trips, we offer a coupon or reward. We look to at least take our users up to 20 trips, and after that, it has become a habit for the users to use our platform. If we go to trip number 40, then they are an ambassador. All the automation was done with Zapier as backend plus webhooks, google sheets, mailjet, and other tools.

Thomas (TC) Riley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Zapier is perfect for simple integrations and setting up generally low-volume accounts that require very little configuration and maintenance. For a distributed structure where a client/outside party is responsible for billing, it’s easy to create an account, put them on a low-cost plan, configure a simple integration and teach them how to alter the setup. Its webhook-based setup is perfect for many simple use cases and there’s no reason to use a more complex or expensive solution.
However, if you have integrations that are increasingly complex (involve parsing, multiple non-linear steps, the integration of non-native APIs), significant in overall volume/data or require additional features (time delays for API limits), Zapier likely isn’t your best choice. Other integration platforms offer higher levels of customization and capability, though they’re typically significantly more complex and expensive.
Samantha Crawford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Free accounts or paid--free for small businesses with less than five workflows; more allowed in paid account. I definitely recommend it for saving time and money. I have been using Zapier in my business for about five years now and it has been great. The software works very well and as expected.
Score 8 out of 10
Vetted Review
Verified User
It's a great supplement to Google form. If you need to add calendar appointments and don't want to do it manually, Google Forms works great. If you have a form that multiple people in your organization need to fill out and you need the information to be emailed and posted somewhere, this makes it easy.
Bryan McAnulty | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Zapier is great at what it does. Competitors have cropped up over the years, but Zapier's integrations are generally the most well done since they are done by each app's development team directly, rather than a third-party that might not keep up with the app platform's latest features.

If a service already offers a native integration with the other service you need to connect, there is no point in using Zapier, but with tens of thousands of popular software tools out there, it isn't possible for every SaaS to integrate with every other, thus the need for Zapier.
Matthew Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
If you are an up-and-coming business and you’re trying to get your content out there without wasting time posting to all social media accounts it will save you a lot of time. It may not be appropriate once you become a very large company—you would likely hire a person to ensure quality and screening before posting comments/pictures.
Score 10 out of 10
Vetted Review
Verified User
If there are parts of your daily workflow that you feel could use automation, I cannot recommend Zapier enough. You will need a little imagination to set up the automation and you might need the help of a developer to use the API but once it's set up, trust me, you will not want to go back. Plus some of the Zaps are basically plug and play so if you are using stuff like Google Forms, Sheets or Excel, etc. you can set it up yourself very easily.
Jorge Guevara | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is highly recommended if you have a small business that needs to make a connection between several platforms.

If you are prospecting for clients and need to manipulate information quickly, you can get a CRM and connect your landing page and CRM with each other.

You can create schedule for sending emails, sms by meeting certain conditions.
May 13, 2021

One Zap at a Time

Score 10 out of 10
Vetted Review
Verified User
I highly recommend Zapier because it solves a lot of issues that you wouldn't otherwise find a solution to. In the past, you would have to wait for individual companies to develop integrations with each other, which is still the best in my opinion, but Zapier is leaps and bounds ahead of the individual integrations. They make it very easy for us to find solutions we otherwise wouldn't be able to solve.
James Crook ☛ Business Coach for Massage Therapists ☚ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zapier is perfect when you have chosen other software for various different purposes, or are already using various different software packages, and you want to be able to connect data or statuses from one area to another. Zapier is not something you should use or rely on if you don’t need it! It doesn’t always have the level of integration or sophistication that a direct, native integration would have.
Alon Keren | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It's awesome for solopreneurs and SMBs wanting to automate their own business or automate their clients' sales pipeline - meaning you can implement it into your SMB's business as well (not only for lead generation).

Due to lack of experience with using Zapier in large corporates, I'm not sure if it's well suited for it, but I doubt the right person can't find the right functionality to make it work. It's very easy to use and offers tons of APIs.
Mohamed Jemaa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
If you want to connect for instance Facebook forms or linkedin forms to your CRM (Salesforce for example) , it is the most appropriate tool to get all your leads directly into it without typing anything.

You can update your leads in both ways from your automation tool and CRM.

You can connect all your forms to your crm and it is very efficient .
Omri Friedel - CPA, CA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zapier has been great for us in many instances and allows us to create operational workflows and processes very quickly and without reliance on limited engineering resources. We've used Zapier to:
  • Highlight key activities in business (new sign ups, missing information, cancellations, key successful events of our users).
  • Post key events, as above to Slack or Email.
  • Efficient updating of parts of our in-house built applications and many more.
The simpler the process the better. If the process is more complicated with many conditions, then lots of thought and planning is needed prior to building and implementing a zap.
Daphna Gall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I would recommend Zapier for small teams where everyone is very hands-on and would be able to elevate an issue if something breaks. It's a great tool, but it's a little risky to rely on it for a lot of your internal processes, simply because you may not know if something has stopped working because of a software update or change in the integrations.
For small little fixes, personal productivity, and notifications/tasks it's a home run.
Malessa Brisbane | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zapier is excellent for helping apps automatically talk to each other. It allows you to create a more unanimous business system, pulling in the strengths of multiple specialist apps into a customized system for your business. And it's a huge time saver and error reducer!
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