Overview
What is Zapier?
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
Overpriced and Unethical
Trash company. Stay away!
The most efficient and user-friendly automation tool on the market
Best CRM Tool To Keep Track Of Leads
Zapier form a business owners eyes
Zapier: the Swiss Knife every business should have
Great for integrating non-native apps
Great at what it’s meant to do, but don’t ask for too much!
Zapier is a great way to save time and money on little customer service tasks
Perfect Add on to connect other services!
When we take orders, …
The glue between software tools we use
A great way to enter the marketing automation world
Zapier free and saves you time!
Zapier: Automation made simple
Streamline your work with Zapier
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Support for real-time and batch integration (86)9.191%
- Connector modification (86)7.171%
- Pre-built connectors (98)6.868%
- Monitoring console (74)6.565%
Reviewer Pros & Cons
Pricing
Starter
$29.99
Professional
$73.50
Team
$103.50
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $29.99 per month 750 tasks per month
Product Demos
Integrate Calendly with Pipedrive using Zapier
How To Set Up Zapier Webhook URL Using WP User Frontend Pro
Setting Up Zapier With ServiceTitan
Zapier Frontend Demo
How to send custom emails with form submission using zapier with demo
Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!
Features
Cloud Data Integration
Cloud data integration software simplifies the task of integrating data from multiple different cloud applications
- 6.8Pre-built connectors(98) Ratings
Pre-built, tested connectors to a wide variety of applications such as ERP, CRM, HCM, Marketing Automation, etc.
- 7.1Connector modification(86) Ratings
Provision for modification of pre-built connectors to suit specific environments
- 9.1Support for real-time and batch integration(86) Ratings
Software supports both real-time and batch integrations
- 7.1Data quality services(66) Ratings
Software includes capability to perform data profiling, deduplication, cleansing etc.
- 7.5Data security features(65) Ratings
Data security features include rights management, LDAP integration, password encryption, etc.
- 6.5Monitoring console(74) Ratings
Central console for monitoring resource utilization, system health, ability to start and stop processes, etc.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Zapier?
Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:
- Multi-step Zaps - Zaps that automate several tasks at once.
- Paths - Zaps that perform different actions based on if/then logic.
- Filters - These ensure Zaps run only when certain conditions are met.
- Schedule - Zaps can be set to run whenever it's right for the process.
- Formatter - Used to transform dates, currency, text, and more into any preferred format.
- Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.
Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.
Zapier Video
Zapier Integrations
- Microsoft Excel
- Google Sheets
- Salesforce Sales Cloud
- HubSpot Marketing Hub
- Airtable
- Google Drive
- Slack
- Mailchimp
- Trello
- Discord
- Calendly
- Typeform
- ActiveCampaign
- Asana
- Shopify
- Dropbox
- Wix
- Twilio
- QuickBooks Online
- Jira Software
- Xero
- Constant Contact
- Microsoft Teams
- Square POS
- Intercom
- GitHub
- OneDrive
- Microsoft 365
- Smartsheet
- SurveyMonkey
- Basecamp
- Keap
- Leadpages
- Pipefy
- Ecwid by Lightspeed
- Formstack Forms
- Gumroad
- PostgreSQL
- Microsoft SQL Server
- Bitrix24
- FreshBooks
- Redtail CRM
- Insightly
- GoTo Webinar
- Google BigQuery
- 5000+ applications
Zapier Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(710)Community Insights
- Business Problems Solved
- Recommendations
Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.
Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.
The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.
Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.
Users commonly recommend the following:
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Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.
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Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.
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Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.
Attribute Ratings
Reviews
(1-5 of 5)Zapier is a key operational tool
- Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
- Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
- Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
- Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
- Complexity - due to the flexibility it provides, this can introduce some complexity across the different steps being set up operationally.
- Dependence - depending on the use case Zapier becomes a key tool and dependency and thus needs to be monitored, without internal control to fix things. If Zapier goes down (rarely, but can always happen), then this could present a problem.
- Variability in pricing - pricing relies on the numbers actions being triggered and depending on how you've set up the zap, it could increase quickly, and thus needs to be monitored and understood.
- Highlight key activities in business (new sign ups, missing information, cancellations, key successful events of our users).
- Post key events, as above to Slack or Email.
- Efficient updating of parts of our in-house built applications and many more.
- Pre-built connectors
- 100%10.0
- Connector modification
- 100%10.0
- Support for real-time and batch integration
- 80%8.0
- Data quality services
- 90%9.0
- Data security features
- 70%7.0
- Monitoring console
- 90%9.0
- Improved operating efficiency - we can test and implement processes for efficiency much quicker.
- Data visibility - we are able to provide appropriate information to key users within the organization quicker.
- Creativity - solving problems calls for creative thinking and Zapier fosters that which has great benefits beyond just the business problem at hand.
- Tray.io and Automate.io
- Finding apps to integrate.
- Understanding the triggers and actions for each app.
- Adding steps, both simple and complex (conditional).
- Some imbedded steps like data reformatting.
- Sorting and organizing zaps.
- Controlling who can create zaps to ensure data security.
A great little orchestrator
- Quick and easy to set up.
- Good set of compatible apps.
- Fairly quick if you are using a paid version.
- It does break on occasion. You can't debug issues and sometimes have to recreate your connection.
- Not enterprise ready.
- Pre-built connectors
- 50%5.0
- Connector modification
- 50%5.0
- Support for real-time and batch integration
- 50%5.0
- Data quality services
- 50%5.0
- Data security features
- 50%5.0
- Monitoring console
- 40%4.0
- Saves me time in my day-to-day, but is frustrating when it stops working. Overall, has room for improvement.
A great product for automating your daily tasks
- Large library of apps: Zapier supports most major platforms and softwares.
- Zapier has a user-friendly design, especially for beginners.
- Helpful testing features: Zapier allows you to test all automations before going live.
- For active Zaps, their error messaging is not great. It would be helpful to have more data on why a zap has failed.
- When connecting accounts, I wish they would allow you to sign-in separately, instead of using the accounts you are currently signed in on in your browser.
- Accounts will occasionally disconnect for an unknown reason.
- Pre-built connectors
- 70%7.0
- Connector modification
- 90%9.0
- Support for real-time and batch integration
- 80%8.0
- Data quality services
- 70%7.0
- Data security features
- 40%4.0
- Monitoring console
- 70%7.0
- Positive: it has saved us time and labor by automatically posting articles to social media.
- Positive: it has saved us time and labor by automatically syncing data from Mailchimp to Salesforce.
- Positive: Adding filters to zaps allows us to keep the data clean.
Zapier makes you happier!
- It's a very intuitive interface. We learned it fast and we don't need to know any code to automate so many processes.
- The number of web apps Zapier plugs in to is mind boggling! The rate of growth of: A. the amount of apps and B. the amount of triggers and actions on each app is impressive and means that, if it doesn't do what you want right now, it probably will soon. I wouldn't bother taking on a new app for us or our clients if I knew it couldn't plug in to Zapier.
- One of our favourite tasks for Zapier is to automate our spreadsheets. Google Sheets (and Airtable) are far more powerful when you can trigger actions right from within your spreadsheet workflow.
- It's frustrating that steps within a Zap can't be duplicated. eg. If you setup a formatter step to capitalise first name, you can't just duplicate that for last name you have to go through the process again which is time I could be spending elsewhere.
- It would be wonderful if Zapier could become a fully functional visual programming tool. For me the two key tools it'd need to do that are branching and looping. They are fundamental to actual coding but aren't available in Zapier. This means making some long hacked processes around it with clunky filters and multiple parallel Zaps which is far less efficient. (Edit: Paths on Zapier has solved one half of that problem!)
- I'd like to be able to setup a client's account within our's and effectively "host" their Zaps as long as they're with us so that they don't need to see monthly bills. Then, have the ability to break their account out if they wanted to go it alone. (Edit: I've heard this problem is on the roadmap)
- Pre-built connectors
- 90%9.0
- Connector modification
- 80%8.0
- Support for real-time and batch integration
- 50%5.0
- Data quality services
- N/AN/A
- Data security features
- 70%7.0
- Monitoring console
- 90%9.0
- We don't have exact numbers but our process efficiency gains have been massive since we started using it three years ago. Instead of working on admin, we're able to spend more time on optimising processes so that Zapier has been crucial for giving us the tools and capacity to continuously improve.
- IFTTT just doesn't have enough power to be useful for us. It doesn't connect to tools we want to use and doesn't provide the kinds of triggers and actions we need.
- PieSync is going to be useful for a different kind of workflow, where you need to keep two or more systems in sync (e.g. two CRMs.) It's going to be far more effective than trying to build all the possible Zaps you need to go back and forth keep both systems in sync.
- We've also looked at tray.io which has more powerful features like branching and looping but isn't as easy to use and has now moved their price point well out of the reach of small businesses.
- More tools are providing automations natively. eg. Agile CRM, Butler for Trello, Hubspot, but Zapier's breadth of integrations is far more appealing (or at least complementary to those native features) and also centralises all the automation activity in one place, rather than having to track down what setting it is in what app that created that automatic email which has a spelling error in it...
- Its very easy to work out what actions and triggers are available for each app which makes starting your first Zap surprisingly simple
- Once you've setup a Zap, testing it is very easy and efficient so you can have piece of mind, knowing that your Zap will do what you think it should do.
- If a Zap does go wrong, it's often fairly straight forward to find it in the task history, check what went wrong, fix it and replay the Zap without losing any crucial data (unless your fix makes a major change to the Zap).
- It's a nuisance to keep two separate databases in sync. eg. Two CRM's, where there are lot's of different types of data to keep in sync.
- If you want a workflow to be able to decide which branch to take based on certain conditions, Zapier can't really do this.
- Zapier also can't loop through a batch of data and make changes to it. Unless you use a code step which is a little more complicated for the everyday user.
Zapier: Connecting the Dots through the Internet pipes
- Zaps (the core unit of functionality in Zapier) are very easy to get setup through a simple workflow.
- List of supported applications, especially for paid accounts, covers a very wide range of services.
- Multi-step zaps provide a way to do slightly more complicated tasks and can often reduce the need for manual processing.
- Although the list of supported apps is robust, some apps have limited functionality. Be sure to check the details on apps you are planning to use.
- I'm not aware of good shared account functionality. This might be available at higher account levels, but I don't know that it is possible for multiple users to manage the same set of zaps.
- The most common frustration that I have is realizing that a functionality isn't available in Zapier because an app doesn't support it through their API. It can take some digging to figure this out.
- Pre-built connectors
- 80%8.0
- Connector modification
- 90%9.0
- Support for real-time and batch integration
- 70%7.0
- Data quality services
- 70%7.0
- Data security features
- 90%9.0
- Monitoring console
- 80%8.0
- Zapier has reduced the need for manual coordination of information between systems, saving significant time and reducing errors.
- Zapier has allowed our team to consolidate notifications multiples platform into a single system making it easier to see what is going on for a client across multiple systems.
- Zapier quickly pays for itself in efficiency gains and opens the door to new opportunities through integrations that would be too complex to build or manage on their own.
- Selecting applications and reviewing available features.
- Organizing Zaps into groups within the dashboard.
- Building new connections between applications
- Troubleshooting more technical issues. Most of the time things work great, but sometimes there is a glitch and it can be difficult to track down where it is.
- Transformations of data can be tricky to get working just right, especially if you don't have a very strong sense of how all the potential data will be formatted. It might work fine for the test data and quickly fall apart when dealing with real world data.
- I'm not aware of a way to share management of a zap or set of zaps with another user. When I set something up for another team or a client I end up using their account, which is less than ideal.