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Overview

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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Recent Reviews

TrustRadius Insights

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Support for real-time and batch integration (87)
    8.6
    86%
  • Monitoring console (75)
    8.5
    85%
  • Connector modification (87)
    7.3
    73%
  • Pre-built connectors (99)
    7.0
    70%

Reviewer Pros & Cons

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Pricing

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Starter

$29.99

Cloud
per month 750 tasks per month

Professional

$73.50

Cloud
per month 2k tasks per month

Team

$103.50

Cloud
per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
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Product Demos

Integrate Calendly with Pipedrive using Zapier

YouTube

How To Set Up Zapier Webhook URL Using WP User Frontend Pro

YouTube

Setting Up Zapier With ServiceTitan

YouTube

Zapier Frontend Demo

YouTube

How to send custom emails with form submission using zapier with demo

YouTube

Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

YouTube
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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

7.8
Avg 8.1
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Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Support for real-time and batch integration highest, with a score of 8.6.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

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Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Attribute Ratings

Reviews

(1-25 of 107)
Companies can't remove reviews or game the system. Here's why
John Epok Pascual | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Zapier as a middle ground integrator from entries sent by customers when they fill out Google Forms to which automatically a ticket will be created on Zendesk. This integration allows our agents to effectively process and documents requests. Previously, the whole process itself is very manual whereby form entries one by one are being transposed to Google Sheets eventually manually creating a ticket on Zendesk.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Couldn't even use it. It's a trash company. They mislead you into paging for services. Then when I purchased a plugin for their "free" service. It didn't even work and they said they can't even help with a refund cause it's a third party. Theyre completely trash.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use it for lead forms that come in through google ads. The data from the form arrives comfortably to my e-mail. It also helps me when capturing variables in the url and filling them in the fields of each contact form in ActiveCampaign. Zapier makes every automation you need easy to configure and very intuitive.
Omar Abdelrehim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier across our entire company to automate our recurring tasks as well as any manual task that Zapier supports. The problem that it solved is time lost in entering data into different systems and also time lost due to copying information from one system to another system. This allowed us to keep using our existing systems and connect them which saved us money as compared to moving to an entirely new system that requires deployment and configuration and customization as well as save us time in data entry.
Ramón Carmona Medina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is the Swiss Knife every tech company should have. We use it particularly in the marketing department where we implement a lot of growth experiments and marketing automations. Before using Zapier we needed to wait until the developers team had time to implement our proposals, but nowadays we just run MVPs with Zapier for basic backend functions. If the growth or automation MVP is successful we can do 2 things: 1st it can keep running with Zapier, 2nd we ask the developers team to implement the feature that we already know is a successful feature. We use it from simple tasks like activating welcome emails, to almost building a mini CRM for certain apartments just with Zapier.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mostly used to integrate LMS (talent LMS) with an online store (Shopify) and CRM (Hubspot and salesforce). Enrolls customers who purchase training in an online store in courses and sends purchase data to salesforce. Also used to send custom automated emails to customers based on purchases
Thomas (TC) Riley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Zapier is used for our most simple integrations and specifically for those were configuring for clients. Being in charge of all software/tools means that we’re often required to integrate the platforms we provide with the client's existing tech stack. A majority of these use cases are very simple configurations (I.e. converting a chatbot contact submission to a lead in CRM), which Zapier is perfect for. We are easily able to set the client upon a low-cost Zapier plan, make the simple configuration and know it will work.
Zapier is the perfect, affordable tool for simple integrations and triggers.
Samantha Crawford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I love using Zapier to minimize customer service tasks that I have to do on a daily/weekly basis. It helps save time and money, allowing me to save investments on additional employees. This also gives me more time to accomplish other business tasks and get more work done in the same period of time.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to connect Google Forms to our calendar, create email confirmations and add people to our contact list.
When we take orders, we need to print a form out for our production team, make sure it's in the calendar, and send a confirmation to the customer. Zapier makes this easy and is a great tool to supplement Google Forms.
Bryan McAnulty | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier connects the many tools we use in our business quickly and easily ensuring that our data is easily accessible. Many tools offer native integrations with each other, but there are so many pieces of software that when there isn't a native integration, Zapier comes to the rescue to ensure we can share data back and forth.
Matthew Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have used this program to update multiple social media accounts all at once so I only need to make a single post from let’s say Twitter and it has a picture, and it will show up on Facebook and Instagram, and Pinterest without having to go on to each account to duplicate the post.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our IT team used Zapier to build a connection between some applications we use daily to transfer data between those apps when certain conditions are triggered. And I must say automating certain parts of our workflow like that has saved my team a lot of time and effort. Prior to using Zapier all of that used to be a manual effort so it has freed up a decent chunk of time for our team to focus on other more important items. I also used Zapier in a similar capacity at a previous organization I worked with so I recommended our IT team to explore this and they tell me it was really simple to set it up and deploy it.
Jorge Guevara | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier within the organization is used by different departments for the necessary use by each one.
Sales uses it to manage leads from different landing page platforms or social networks and to send the information to sales CRM.

Development and Systems use it to communicate platforms with each other and send calls via API.

Customer Service uses it for communication with customers when executing some scheduled tasks within the CRM.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Pardot (Salesforce) and there's no way to automagically capture the Lead from FB Lead Form to Pardot hence where Zapier comes in. Not just that, after creating the prospect in Pardot via Zapier, we send the lead an SMS with a Bitlink link to confirm their registration. The link that we send to the lead is unique as aside from the usual UTM Parameter, we also send the Name, Email and Phone number so that when they land on the landing page for registration confirmation, they don't have to re-enter their basic details. We use this to increase our MQL.
Quentin Aisbett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier for our agency and for our clients. From an agency perspective, it allows us to automate a number of workflows that saves us a ton of time. While from a client perspective, we're typically using Zapier to sync the flow of data between different platforms, which ultimately makes us look good.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is one of my favorite tools! We use it to automate just about everything from sending emails to posting on social media and moving/copying data. It helps us to automate tasks and save us time. Zapier has basically become an extra teammate for us, and at way cheaper cost.
May 13, 2021

One Zap at a Time

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it primarily for our marketing and advertising team. It connects software so that we can accurately measure the success of campaigns as well as seamlessly connect software for data transfer (i.e. - lead fills out a form and is pushed directly into a CRM).
James Crook ☛ Business Coach for Massage Therapists ☚ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to connect separate services and databases used for marketing, sales, and CRM.

For example, when running a webinar as a marketing funnel, our funnel software doesn’t integrate directly with our webinar software or our CRM. Luckily Zapie reintegrated with all 3 platforms so it allows us to functionally sign up registrants to our webinars using our designed funnel pages and store their details in our CRM.

We also use Zapier across 20 or more similar scenarios for other marketing funnels where pieces do not connect natively, Eg our WordPress website, WooCommerce purchases, Typeform quizzes, ClickFunnels opt-ins, Asana project tasks, and ActiveCampaign email subscribers. It’s very versatile in how many different services it can connect with that otherwise would not be able to work together easily.
Alon Keren | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I'm a freelancer working by myself running Facebook ads for lead generation. I have SMB clients that receive the leads I collect. Zapier is being used by myself and I run it by myself, and it's super simple to do so. It automates the process of getting the leads from Facebook to my clients' CRM, streamlining the sales pipeline and creating automation to help them close deals, increase CRs and stay in touch automatically with their clients or unconverted leads.
Juli Colotti M.S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My entire business uses Zapier. It makes everything seamless and automatic. All of my leads go through a zap so they are going into the right system. We also use it for Facebook ads, to make follow up and communication seamless. It solves the problem of chasing leads and the need for instant human contact.
Mohamed Jemaa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier allows me to intergrate apps and automate my work in a click of a button without having technical knowledge.
This made me more autonomus and helped me improve my productivity.
Zapier is quite easy, powerful, and cost-effective automation solution.
Zapier became a must have tool to our everyday work.
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