Name: Zedo
Price: 15 USD
Rating: 6 (4 reviews)
Author: Zedo

Help Desk

Web and Video Conferencing

Customer Support

Java Technologies

Service Mesh

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enhanced 911 (E911)

Interactive Voice Response (IVR)

Risk Management

VoIP

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Leave Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Masking

Email Verification

File Sync and Share

Fraud Detection

HTML Editors

IT Asset Management

Integration Platform as a Service (iPaaS)

License Management

Log Management

Machine Learning

Network Performance Monitoring

Network Troubleshooting

Operating Systems

Remote Support

Secret Managers

Software Distribution

Tape Storage

Threat Hunting

Threat Intelligence

Vector Databases

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Brand Intelligence

Content Management

Email Marketing

Graphics

IP Geolocation

Marketing Automation

Social Login

Social Media Management

Survey & Forms Building

Swag Management

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Video Surveillance

Security

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

Laboratory Information Management

Legal Billing

Vertical-Specific

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Innovation: Several reviewers have consistently praised Zedo for its innovative and cutting-edge solutions, noting that the company offers unique and forward-thinking products that set them apart in the industry.

Positive work culture: Users appreciate the positive work culture at Zedo, emphasizing that the company fosters a supportive and goal-oriented atmosphere. This indicates that Zedo values creating an environment where employees can thrive and contribute to their fullest potential.

Effective advertising solutions: Numerous reviewers commend Zedo's high impact ad units for significantly increasing yields on publisher partners' sites and apps. This suggests that the company's advertising solutions are both effective and profitable, providing tangible benefits to its clients by optimizing their revenue streams.

Users have made several recommendations about Zedo UI for advertising purposes. The most common recommendations include trying it out due to its user-oriented approach and affordability, customizing views in Zedo UI to meet the specific needs of your company as it offers a wide range of options, and closely monitoring campaign performance while reaching out to Zedo UI for assistance if goals are not being met, as they have experienced quick turnarounds in the past. Additionally, some users suggest considering alternatives to Zedo UI as certain types of ad units may not resonate well with consumers, although they acknowledge that Zedo UI can provide good view rates and click-through rates (CTR).

Subscription

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

Zedo

Ad serving describes the technology and service that places advertisements on web sites.

Likelihood to Recommend

Ad Campaigns

Ad Reporting & Analytics

Ad campaign creation

Ad deployment

Display advertising

Ad dashboards

Ad performance reports

Ad conversion tracking

Cross-channel ad management

Ad forecasting and optimization

ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.

ZEDO is headquartered in San Francisco and has four development centers in Russia and India.

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting models predict campaign performance to assist with optimization.

Vice President of Sales

Zedo 2015-10-30 07:21:44

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Occasional glitches

Industry standard

Looking interface

Set up

Point of contact

Rather easy

Rich media

3rd party

Good looking

Home

Ad Serving & Retargeting Platforms

I managed all digital operations for NewBay Media and needed some ad operations/campaign management help. We were replacing our current vendor and I needed someone who had offshore support (for cost-savings) and someone local in NYC for customer service needs if we had questions about campaign set ups or any other questions. Zedo was used by my two campaign managers and they found the process very easy to adopt with excellent communication. Beyond campaign management, Zedo also had the ability to create rich media ad units which we could then provide to advertisers for a fee. It was a great way for our internal sales team to offer additional services to their clients and increase our revenue.

Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
Post-campaign reporting.
Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.

They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.

At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.