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Zedo

Zedo

Overview

Recent Reviews

TrustRadius Insights

Innovation: Several reviewers have consistently praised Zedo for its innovative and cutting-edge solutions, noting that the company offers …
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Pricing

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Subscription

$15.00

Cloud
Starting Price Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Zedo?

Zedo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(4)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have made several recommendations about Zedo UI for advertising purposes. The most common recommendations include trying it out due to its user-oriented approach and affordability, customizing views in Zedo UI to meet the specific needs of your company as it offers a wide range of options, and closely monitoring campaign performance while reaching out to Zedo UI for assistance if goals are not being met, as they have experienced quick turnarounds in the past. Additionally, some users suggest considering alternatives to Zedo UI as certain types of ad units may not resonate well with consumers, although they acknowledge that Zedo UI can provide good view rates and click-through rates (CTR).

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Joseph Ferrick | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I managed all digital operations for NewBay Media and needed some ad operations/campaign management help. We were replacing our current vendor and I needed someone who had offshore support (for cost-savings) and someone local in NYC for customer service needs if we had questions about campaign set ups or any other questions. Zedo was used by my two campaign managers and they found the process very easy to adopt with excellent communication. Beyond campaign management, Zedo also had the ability to create rich media ad units which we could then provide to advertisers for a fee. It was a great way for our internal sales team to offer additional services to their clients and increase our revenue.
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
Ad Campaigns (5)
60%
6.0
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
N/A
N/A
Sequence targeting
N/A
N/A
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
80%
8.0
Ad dashboards
90%
9.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
N/A
N/A
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
100%
10.0
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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