Zelkaa

Zelkaa is a media monitoring and analysis tool offered by Zelkaa. According to the vendor, it is designed to help businesses track and analyze their online and offline media presence. It provides real-time monitoring of various media channels such as social media platforms, websites, newspapers, television, and radio. The tool aims to assist businesses in understanding their audience, measuring brand sentiment, predicting media crises, and effectively managing their media relations.

Key Features

Facebook Comments Monitoring: According to the vendor, Zelkaa allows users to collect and analyze Facebook comments from any brand or organization. It provides analytical reports on audience satisfaction and attitude towards the content. The tool includes information on the most active commenters, most mentioned pages, and gender ratio of commenters.

Daily Comments Collecting: Zelkaa claims to collect over 10,000 Facebook comments daily, ensuring comprehensive monitoring of audience engagement and sentiment. This data can be used for in-depth analysis and gaining valuable insights.

Facebook Crisis Management: Zelkaa is said to help businesses predict trending Facebook posts and identify engagement patterns. This feature enables proactive crisis management and prevention. The tool tracks the average growth rate of Facebook posts to gauge audience interest and provides insights into different content types and potential media crises.

Monitored Post Details: Zelkaa provides detailed information about each monitored Facebook post, including time of publication, topic category, hashtags, and post screenshots. It also tracks the number of times a post has been changed or deleted, offering a comprehensive analysis for effective monitoring.

Television and Radio Analysis Tool: Zelkaa offers monitoring and content extraction from television and radio programs. It converts audio to text for optimal monitoring and analysis. Additionally, it provides access to television programs related to brands and competitors for advertising purposes, and monitors and collects content and advertisements from broadcasting and satellite channels.

International Broadcasting Monitoring: Zelkaa claims to monitor and collect content from international broadcasting media. It provides a summary of news articles, relevant hashtags, and approach direction. The tool offers video and audio files of monitored content on a 24-hour basis, enabling comprehensive media analysis for brands and organizations.

Real-Time Media Monitoring: Zelkaa enables real-time monitoring of multimedia, social media, and various topics. It monitors published materials and news about specific topics, tracks social profiles of organizations, brands, and competitors, and monitors news and content on websites, online news agencies, and newspapers.

Measuring Audience Satisfaction: According to the vendor, Zelkaa utilizes the Net Promoter Score (NPS) method to measure user satisfaction. It analyzes user sentiment and attitudes towards media content. The tool also measures the growth of media outlets' approach to different topics and analyzes comments and tweets to gauge user satisfaction.

Monitoring Hot Topics: Zelkaa's Trend Tracker tool allows monitoring of hot topics in media. It tracks the hottest news and content in newspapers, press, and news agencies. The tool also monitors trended posts on social media platforms with statistical details and provides access to influential media outlets and influencers' content.

Timely Control of the Public Relations Crisis: Zelkaa provides tools to help businesses be aware of and control media crises in a timely manner. It sends alerts about hot and trending topics related to brands. The tool monitors complaints and negative conversations on social media and news websites, enabling quick access to hot posts, tweets, and news for crisis management.