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Apollo is a versatile tool that caters to a wide range of use cases. One of its key uses is lead generation, where users leverage the …
Starting at $59 per month
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What is Apollo.io?
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M…
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Popular Features
- Advanced search (11)8.484%
- Ideal customer targeting (11)8.282%
- List quality (11)8.181%
- Identification of new leads (11)7.373%
Reviewer Pros & Cons
Pricing
Basic
$59
Cloud
per month per user
Professional
$99
Cloud
per month per user
Organization
$1,188
Cloud
per year per user
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttp://apollo.io/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $59 per month
Product Demos
Start Prospecting with the Apollo Chrome Extension
YouTube
How to Configure Settings and Set up a Dialer in Apollo
YouTube
How to Integrate HubSpot with Apollo
YouTube
How to Configure Settings and Set up a Dialer in Apollo
YouTube
Connect with Every Contact || Demo of Apollo.io Engagement Suite (Part 2)
YouTube
Find every buyer on Earth || Demo of Prospecting on Apollo.io (Part 1)
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Apollo.io?
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.
Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes with recommendations and analytics that help close.
Apollo boasts a large, accurate, B2B lead database. Their data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.
Founded in 2015, Apollo.io is a data intelligence and sales engagement platform with over 10,000 customers, from rapidly growing startups to global enterprises.
Apollo.io Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Data.com integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Notes
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Automated initial emails
- Supported: Sales email templates
- Supported: Engagement tracking
- Supported: Append emails to records
- Supported: Gmail integration
- Supported: Exchange integration
- Supported: Marketing automation integration
Apollo.io Screenshots
Apollo.io Video
Apollo Product Overview
Apollo.io Integrations
Apollo.io Competitors
Apollo.io Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
Frequently Asked Questions
Apollo.io starts at $59.
Reviewers rate Append emails to records highest, with a score of 9.9.
The most common users of Apollo.io are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Apollo is a versatile tool that caters to a wide range of use cases. One of its key uses is lead generation, where users leverage the Chrome extension to extract contact information and titles from websites, helping them find new leads and clients. The integration with Gmail further enhances the email outreach process by allowing users to send general emails and utilize saved email sequence templates while also tracking and recording follow-up reminders.
Sales teams specifically favor ZenProspect over PersistIQ for its ability to uncover and develop opportunities, as well as receive expert customer support on outbound lead generation best practices. Unlike its competitors, ZenProspect provides a comprehensive solution that eliminates the need for additional services like Clearbit or Datanyze when it comes to finding new accounts and leads.
Apollo's standout feature lies in its excellent filters and segmentation management capabilities. These powerful tools enable users to consistently refine their target audience, identify perfect customers, and ultimately increase sales. By streamlining outreach management within and outside the app, Apollo empowers sales representatives to efficiently handle large volumes of emails, source new prospects, and make calls.
The software excels in supporting various industries. B2B HR Tech companies benefit greatly from Apollo's ability to obtain accurate contact information of CXOs as well as relevant data about prospect organizations. This enables more effective outreach efforts. In addition, sales organizations widely use Apollo for contacting prospects, promoting events, and facilitating lead sourcing in the Financial Advisory Industry.
Apollo's seamless integration with LinkedIn and Gmail allows for a smooth workflow. Users can scrape contacts, create email sequences, track recent opens, and follow up with phone calls all within the platform. More importantly, Apollo addresses the challenge of finding companies, individuals, and their contact information at scale while providing a robust email platform for creating segmented drip campaigns.
One of Apollo's key advantages is its ability to optimize bandwidth-related problems commonly faced in targeted marketing efforts. With Apollo's precise demographic targeting capabilities, users can reach a large audience without the need for excessive manual labor.
Overall, Apollo has proven to be a valuable tool for sales teams and marketing departments alike. It facilitates contact discovery and efficient email sequencing, thanks to its convenient Chrome extension for extracting contact details. Moreover, Apollo's role in lead generation efforts across various industries is highly regarded, as it aids in prospecting, outreach, and networking appointments with ideal clients. Its ability to enhance sales intelligence by providing useful data about potential customers further sets it apart from its competitors.
User-Friendly Interface: Users appreciate the straightforward and easy-to-navigate user interface of the software, with several reviewers mentioning this as a positive aspect. The intuitive design allows for efficient completion of tasks, making it easier for users to manage their contacts effectively.
Contact Search Functionality: Many users find the ability to search for contacts by email and networks like LinkedIn highly valuable. This feature helps in identifying customers faster, allowing users to streamline their prospecting efforts. Some users specifically mentioned that this functionality has been beneficial in their daily workflow.
Accurate Information and Detailed Profiles: The software provides accurate and detailed information about contacts and companies, which has been positively received by users. Several reviewers have expressed appreciation for the valuable insights provided by the software, such as email IDs, contact numbers, revenue details, employee count, and industry-specific information. This wealth of data enhances prospecting efforts and helps identify potential clients more effectively.
Slow Performance: Some users have experienced significant delays and performance issues while exporting data from the software. These slow processing times have hindered their ability to perform other actions simultaneously, causing frustration and inefficiency.
Integration Problems and Unhelpful Support: Several users have encountered difficulties with integrating the software into their existing systems. Despite reaching out to technical support for assistance, they found that the support team was unhelpful in providing effective solutions or resolving their integration issues.
Incomplete Contact Information: A number of reviewers have expressed frustration with incomplete contact information within the software. They reported encountering challenges when trying to enter complete details for contacts, as certain fields did not function properly or failed to save information consistently.
Users highly recommend Apollo for its various benefits in different industries, particularly in the travel industry.
One common recommendation is to use Apollo for building APIs using GraphQL. Users have found Apollo to be an excellent tool for creating APIs with GraphQL. Its intuitive interface and comprehensive features make it a preferred choice for developers.
Another recommendation is to be prepared and organized when using Apollo. Users suggest having all materials ready and being prepared to explain the current progress. This helps facilitate smooth communication and collaboration among team members, ensuring everyone is on the same page.
Additionally, users recommend utilizing Apollo for project and product management. Many find it suitable for small businesses as it simplifies project management tasks. It allows for efficient organization of tasks, projects, and centralized management of clients and contacts. However, some users note that Apollo has fewer integrations with other software, which may limit its compatibility with existing tools.
These recommendations highlight the usefulness of Apollo in building APIs with GraphQL and emphasize the importance of preparation and organization while utilizing its features for effective project and product management.
Attribute Ratings
Reviews
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October 12, 2023
Good startup software.
Score 6 out of 10
Vetted Review
Verified User
We used this to organize our sequences and book more meetings! This automated our sequences and helped us find contacts all in one tool.
- Cost effective.
- Sequence has AB testing capability.
- Includes contact data.
- Emails bounce very often with their data.
- Does not connect with hubspot instantly.
- The analytics are not that great.
March 18, 2023
You won't find a better prospecting tool anywhere else!
Score 9 out of 10
Vetted Review
Verified User
Apollo technology helps us streamline our sales intelligence by supplying us with useful data about potential customers. Apollo historical data makes this platform ideal for facilitating engaging conversations between salespeople and potential customers. As a result of vastly enhanced channels of information and connection with our clientele, we should see an increase in output.
- Apollo platform is great because of the wealth of useful information it gives, which helps us narrow in on the best possible prospects.
- This platform's interface is straightforward and easy to navigate, and the search function typically yields accurate results due to the criteria you can apply mid-search.
- Apollo ability to discover and validate leads' email addresses is undeniably one of its most valuable features.
- While we haven't run into any major issues, we do hope future updates will boost the mobile version so that it's more comparable to the desktop version; as someone who frequently travels for work, I need to be able to access the platform and my company's data while away from the office.
November 23, 2022
Apollo - One stop solution for all prospect relevant info
As a B2B HR Tech, we reach out to a lot of CXOs of different prospect companies. Apollo comes very handy when we need the contact information of these specific senior management folks - their Email IDs/contact numbers and some relevant data related to the specific organisation in terms of revenue, employee size, and industry operated in.
- Provide email Ids of prospects
- Provide contact numbers of prospects
- Provide revenue details of organizations
- Provide employee count size
- Provide industry specific information
- The coverage in India is somewhat lacking compared to the US market
- Sometimes the company info on Apollo does not match with the actual info
- Contact details of certain folks are invalid
September 20, 2022
Apollo is excellent for creating targeting list by industry, Titles etc. Saves time with customized list building
I use Apollo for research for targeting new clients. I like the simplicity of the interface on the website as well as being able to drill down by certain technologies that a company might use so we can build a more accurate list.
- Build targeted lists.
- Search by technology used.
- Gives revenue data.
- Search by accurate emails.
- When you save a particular list have a way for it to tell you that you used certain names in the past.
- I understand there's a way to do that but it's difficult to set that up so sometimes you're pulling the same names.
August 16, 2022
User-friendly tool--must use!
Score 10 out of 10
Vetted Review
Verified User
We used Apollo when verifying emails of the lead we needs. Being able to create your own contact list and you are able to track who made 1st contact with client. Finding companies for specific criteria we need and looking for a contact within that company. Apollo was a very useful tool that is free and can be accessed by anyone. Apollo is an excellent resource for lead generation and B2C, B2B automated outreach. I am highly recommending this tool to everyone. This is a worth and easy to manage tool.
- Have an extension to Google.
- Email verification and gives email.
- Leads source
- B2B automated outreach
- More accessible in extension.
- Should provide different emails or contacts.
- More credits for new users.
- More filters for searching
June 13, 2022
Perfect for contact discover and inexpensive!
I use Apollo for contact discovery and email sequencing, Apollo has a chrome extension that pulls up email addresses, phone numbers, and board lines of a particular contact.
I use this mostly with LinkedIn sales navigator to zero in on the contact I need to reach out to, using the extension I can transfer all the contact list (25 at a time) and send them to the Apollo email sequence. The Email sequence in turn sends preset emails to these prospects.
Alternatively, I can simply check the email of an individual as well.
I use this mostly with LinkedIn sales navigator to zero in on the contact I need to reach out to, using the extension I can transfer all the contact list (25 at a time) and send them to the Apollo email sequence. The Email sequence in turn sends preset emails to these prospects.
Alternatively, I can simply check the email of an individual as well.
- Contact Discovery.
- Email sequencing.
- Analytics of emails sent.
- Phone numbers of individuals.
- Setting up the email sequence has a little bit of a learning curve.
- Removing contacts from the list can be a bit difficult.
- Changing time of email schedules can also be difficult.
- Can be more intuitive.
March 25, 2022
Apollo.ai is the best tool to find new customers
In the department we are using this application to improve our search for new customers. It has excellent filters and good segmentation management, which is allowing us to find the perfect customers and we have been able to increase our sales. It is saving us a lot of time, which we are investing in improving business relationships with our customers.
- Generates detailed information of contacts and companies, really interested in our services. It searches for contacts by email and even by networks such as LinkedIn.
- Also the software allows us to add notes on each contact in the address book and database we have, in order to identify customers faster.
- I like that we can divide the database into several sections such as clients and potential clients and thus differentiate the contacts.
- The system tends to slow down when exporting data and does not allow any other action when in that process.
- We have had problems with some integrations and problems using the software and the technical service has not been helpful, they have not provided us with a solution and we had to solve the problem with an external technician.
- It would be a great help if the software could provide more information about the data of the clients that enter the web page, in this way we could capture clients through the page.
Our outbound sales team is often required to generate high-quality leads that we can target for our software product, and Apollo's smart interface has been super useful for our team to fetch highly qualified leads. Automatic enrichment of leads saves a lot of time for our team to get the right quality leads, and hence our conversion rate is high.
- Verifies contacts before we reach out to them
- Lead Discovery is extremely powerful
- Lead Enrichment improves our conversion rate
- Would love to see advanced and powerful email automation
- Reporting features are not very intuitive
- Reporting pages are slow
March 15, 2022
Great tool!
We were able to build a high-level pipeline for new opportunities regarding staff augmentation services. We were able to increase our engagement level with our customers through cold calls with data provided by Apollo. Although it didn't have 100% of the information for all of our customers, a considerable amount of them were reached out to thanks to Apollo.
- Nurturing leads
- Sales campaigns automation
- Cold calls information
- Sales templates
- User interface
- Enterprise pricing
- User experience
March 15, 2022
Your Best Electronic Salesperson!
I use Apollo to help me find new leads and clients. I have the Chrome extension that I can select on any website and it will provide me with contacts and titles. From there I can enter them directly into my cold email sequence and then continue with my prospecting. I also have Apollo integrated into my Gmail, so if I can't find a name or direct contact info, I can send a general email while still using my saved email sequence templates and set follow-up reminders which get tracked and recorded in my Apollo account.
- Provides company and employee info
- Automatic email marketing
- Gmail integration
- Analytics & weekly summary
- Apollo has been amazing for my business and time management, and I really can't think of anything that has been negative for me.
March 15, 2022
Apollo - straight forward lead gen platform
We use Apollo to research leads, find verified email addresses, understand how a company may be structured and set up email sequences to help bring more automation to our outbound email marketing efforts. We chose Apollo as it was well rated, and the pricing structure was reasonable.
- Identify and verify corporate email address
- Easy to use and navigate
- Competitive pricing
- Outbound marketing email automation
- More user training
- Better feature explanation
November 17, 2021
Efficient, personalized email sequences
Apollo is used by the marketing department for sales outreach. Apollo integrates nicely with both LinkedIn and Gmail. Scrape contacts in LinkedIn to find their email, enter them into an email sequence, and then track recent opens. There's even a handy desktop notification when someone opens your email, so you know you're getting through and can immediately follow up with a phone call. Scrape contacts in LinkedIn to find their email, enter them into an email sequence, and then track recent opens. There's even a handy desktop notification when someone opens your email, so you know you're getting through and can immediately follow up with a phone call.
- Integrates nicely with both LinkedIn and Gmail.
- Desktop notification when someone opens your email.
- Email addresses are available for most LinkedIn contacts.
- Sequences are just for email. It lacks the ability to send LinkedIn InMail.
- There is not a way to see phone numbers of contacts for a follow-up call.
Part of our marketing strategy is achieving a number of networking appointments to share marketing ideas with ideal clients. I use Apollo to reach out to clients within specific niches we work well with to invite them to a meeting to learn about marketing tactics we suggest for their business.
- Provides contact information for business professionals
- Details business information that helps us qualify potential clients
- Allows direct email marketing via integration with email
- Verifying data accuracy on financial figures to determine accurate company size
November 10, 2021
Houston we have liftoff!
Apollo is the solution we needed without paying the price of the expensive competitors. This product is being used by our entire sales organization daily to contact prospects and we even use it in marketing to promote events we are hosting. It helps us find the right contacts in a business and build sequences for outreach increasing sales.
- Sequencing
- Contact quality
- Contact details
- Analytics
Helps us source leads in the Financial Advisory Industry. Very helpful in finding out the contact information of who we should target. That would include the email address and phone number many times. It has also helped us uncover additional leads in the firm that we may have overlooked at first glance.
- Provide contact info
- Having accurate data
- Great workflows
- simplify the linkedin process
- more CRM integrations
November 10, 2021
I loved it, until I got really deep into it
We used Apollo me and my prospecting team. They learned how to integrate it with the rest of the Lead Generation activities and initiatives of the company. The main issue we were trying to solve was to put structure to the activities that we conduct on LinkedIn and to nurture the limited information that we get there from the people that we are trying to reach out to. We needed a repository, kind of a basic CRM, and we needed to complete the information that we were getting from LinkedIn.
- User Interface is pretty good
- Integration with LinkedIn
- Great Customer service team behind it
- Their credits policy - 1 credit per contact you are allowed to complete
- The process to complete the contacts' information does not always work well
- Integrate with Zapier - it did not when I was using it, not sure about now
June 02, 2021
One in all sales prospecting tool
It was used by [the] sales & marketing team.
We used it to find & download contacts within our TAM and their emails & LinkedIn.
We used it to find & download contacts within our TAM and their emails & LinkedIn.
- Finding accurate contacts
- LinkedIn extension on Chrome
- Accurate emails
- Sending sales sequences
- Need to increase contact coverage. It's always too short of the actual [number] of contacts we can find on LinkedIn Sales Navigator.
- Need more accurate phone numbers / direct dials / cell phone numbers.
May 28, 2021
Consolidate your tools
We used Apollo to potentially consolidate our sales acceleration as well as our contact info database, but it didn't end up being the right fit for our company. We found that Apollo was good at both, but not great at either. Contact info was not as accurate as we had in other systems. The sales acceleration workflow was good, but it lacked some of the integration with Salesforce that we required. In the end, we required a more robust offering on each side of that equation and elected to move on to other options.
- All in one tool
- Enhancements to the sales acceleration capabilities and integration into Salesforce
- Better quality contact information
February 18, 2020
Great tool for teams that rely on LinkedIn Sales Navigator and a more mass-outreach approach
Apollo was used for the past three or four years as the tool for the company's initial outbounding efforts. Apollo was used by the entire BDR organization, from when it was just 1 person to when we got to about 8 people. A few months ago we switched to Outreach.io.
- For teams that are looking to scale up their outbound efforts.
- Teams that rely heavily on LinkedIn information as opposed to DiscoverOrg / ZoomInfo.
- Reporting and dashboards
- Integration into other tools
January 15, 2020
Apollo Rocks!
Apollo is our trusted sales automation tool. We use it to expedite the sales process and reach more potential prospects with more organized outreach in a quicker amount of time. Our entire sales team uses Apollo.
- Ease of use.
- Competitive cost.
- Additional trainings for new features.
- Filtering by specific sequences that were missed in the past.
January 15, 2020
Apollo is best in class
Our entire sales team uses Apollo for our email tracking, logging, prospect searching, and their "cadences" feature. Particularly, their database of prospects is pretty accurate and allowed us to get rid of other tools like ZoomInfo and DiscoverOrg. The cadences and playbooks help keep our sales team organized and A/B test our messaging and outreach. Awesome software.
- Built-in phone and email verification.
- Proactive job change alerts.
- Updates can be buggy at times.
- Some recent changes hinder usability.
October 24, 2019
Apollo Review 2019
We currently use Apollo across the sales organization for prospecting, email sequencing and opportunity follow ups.
- Captures inbound/outbound activity with contacts
- Email sequencing
- Lead scraping
- Apollo desktop extension
- Sometimes Apollo won’t recognize a contact and have it attached to a different account
- I wish there was more customization with sequences
March 16, 2019
We use it and we love it!
Score 9 out of 10
Vetted Review
Verified User
Apollo is being used in our sales department, to build sequences and target potential customers. It addresses a purely bandwidth related problem. It works in a way that you can target a large audience of a specific demographic without having to spend all the man hours.
- Finding specific companies based on specific prospect search qualifications
- Creating multi-touch email sequences
- Linking to linkedin to gather customer information
- Linkedin information is often times incorrect, high email bounce backs
January 31, 2019
Definitely worth trying out. Takes some patience but I like it.
Apollo is being used to find new leads to contact for our outbound sales team. It's a database of thousands of leads. It saves time for our reps so they don't have to spend hours searching for contact information.
- Filtering by location, title, company size, funding, etc. is extremely helpful so I can narrow my results to what I want/need.
- The export is very clean and helpful
- Apollo provides a list of emails that are verified vs some that are "guessed."
- There are way too many unverified email address. In fact, one of my reps got their account suspended because there were too many bounces.
- The Salesforce integration is foggy - not quite sure how to use it.
December 03, 2018
Apollo (formerly ZenProspect) Review
We use Apollo for sourcing and outreach purposes on the sales team. Majority of the other departments don't really put Apollo to use. Personally, I use Apollo daily and can give you some background on how I use it in my day to day. I use Apollo to automatically send out emails, create email templates, make cold calls, and source new prospects. There is a nifty tool that integrates decent with Salesforce that allows you to add leads to your database with the click of a button.
- Allows users to easily add new prospects to database without much manual effort at all
- Allows you to make cold calls from different area codes that are relevant to where your prospect is located
- Allows A/B testing for emails so you can figure out which ones are gaining the most traction
- You can also find prospects based off of title, company, technologies, etc
- Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
- Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
- I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.