#1 most frequent
United States of America
50.1%2,896 installations of 5,779
What is Apollo.io?
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
Categories & Use Cases
Media
1 / 4
Screenshot of people, appearing in Apollo
Top Performing Features
Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Category average: 8.4
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 8
Company information
Information about companies/accounts is available and high quality.
Category average: 8.4
Areas for Improvement
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 7.4
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.7
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 7
Who Buys & Uses Apollo.io
#1 most frequent
Professional, Scientific, and Technical Services
34.9%2,011 installations of 5,758
“So we use Apollo.io to find the email id of our potential customer.”
#2 most frequent
Information
25.2%1,449 installations of 5,758
“We have taken multiple licenses on Apollo.io for fetching accounts, leads, lead email, lead phone numbers and insights.”
#3 most frequent
Manufacturing
5.2%298 installations of 5,758
“All in one is a great feature of Apollo. Finally I have a single source for my marketing.”
#2 most frequent
India
13.5%778 installations of 5,779
#3 most frequent
Canada
5.1%292 installations of 5,779
Pros
- Effective lead generation and prospecting for targeted list building.
- Provides accurate and comprehensive contact information, including verified emails and direct phone numbers.
- Robust sequencing and automation features for email campaigns and scheduled outreach.
Cons
- User interface and user experience are often described as overwhelming or complex.
- Inconsistent data accuracy, completeness, and freshness for contact information.
- AI features for messaging and research require improvement in quality and ease of use.
Apollo.io is a good place to start your business though you may outgrow it with scale.
Use Cases and Deployment Scope
Apollo.io is an excellent platform for smaller B2B businesses looking to sell to smaller customer bases. We used it as both a database for phone numbers and emails of prospects as well as a sequencing tool for outbound messaging. The platform has also expanded to include signal tracking for prospect engagement with your company as well as many enrichment features.
Pros
- Apollo.io is very good for ad hoc enrichment
- Apollo.io has a very large database ranging from very small to very large businesses
- Apollo.io automatically populates key data points tracking interaction with prospects.
Cons
- Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
- Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
- Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Return on Investment
- Increased outbound prospecting volume
- Increased outbound bookings
- Increased number of emails and phone numbers available of prospects
Usability
Alternatives Considered
ZoomInfo Sales, Common Room, Warmly and
Other Software Used
Salesloft, Common Room, Salesforce Agentforce Sales
All in one sales and marketing tool
Use Cases and Deployment Scope
One of the best modern tool with bunch of marketing features, it has replaced multiple tools for Data Mining, Email Marketing that we used to subscribe and will definitely be replacing one of the most costly CRM that we've been using for years. Our new team members were able to use it pretty quickly and have now started to use it daily.
Pros
- Data Accuracy
- AI Features like drafting emails based on persona, industry, type of services and products you offer
- All CRM Features
- Easy to get hands on
Cons
- Should have separate email server instead of using our own email account
- email bounce rate is high
- Data should be verified from multiple sources, at this moment we can see around 75 to 80% data accuracy which is not bad - but it can be improved by adding more data sources
Return on Investment
- Overall messaging improved with single platform AI based message drafting instead of relying on LLMs like ChatGPT, Gemini, Claude etc...Apollo.io's message drafting is specifically fine tuned considering ICPs, industries, use cases, pain points and offerings.
- Lead Generation Ratio Increased
- Apollo.io saved $$$ as earlier we used to have separate tool for data mining
- Training time of sales and marketing resource reduced with simple and easy user interface and feature reach Apollo.io
Usability
Alternatives Considered
Lusha and Saleshandy
Other Software Used
Semrush, Crunchbase, Hotjar
Apollo.io - Value for Money Client Prospects tool
Use Cases and Deployment Scope
We use Apollo.io to prospect for specific individuals within an organisation and gather information about their roles, especially those with decision-making powers. This helps us understand the current business flow. Essentially, we’re using Apollo.io as MNA advice to identify the right people in the organisation to discuss strategic initiatives and use cases. These use cases could include consolidating all the data into a single CRM tool or an Excel sheet, depending on our processing needs. This data will then be integrated into our built-in system.
Pros
- It helps you find the contact details for the right decision maker within an organisation.
- It helps you prospect for particular departments, sectors, geography, and other broader demographics to filter from.
Cons
- There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
- The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Return on Investment
- Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
- The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
- In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Usability
Alternatives Considered
Lusha and LinkedIn Sales Navigator
Other Software Used
Google Workspace, Datasite Diligence Virtual Data Room, Lusha, Perplexity, Anthropic Claude, ChatGPT, HeyReach, Crunchbase
Apollo.io review
Use Cases and Deployment Scope
I use Apollo.io extensively in my work. I have a team of 20 people relying on good quality data and accounts on Apollo.io. Apollo.io is a one-stop solution for accounts when it comes to campaign creation and outreach. We have taken multiple licenses on Apollo.io for fetching accounts, leads, lead email, lead phone numbers and insights. We have integrated Slack and Clay for lead enrichment. Apollo.io does provide verified email IDs with almost 95% accuracy. A similar case with phone numbers.
Pros
- Email verification
- Phone verification
- Lead enrichment
- Reports and exporting data to and from Apollo.io
- Integration with LinkedIn and sales navigator
- Apollo.io understand the fields from csv files very well and organize it accordingly
Cons
- Sometime phone numbers are not accurate
- LinkedIn restrict the account because of Apollo.io extension use
- Tech stacks of accounts is missing, currently its very generic
Return on Investment
- Helped to book 30 meetings in 30 days.
- It's very easy to learn.
- We sign our new clients based on the list of accounts in the industry that Apollo.io provides. This gives us a clear picture to identify which industry to target.
Usability
Alternatives Considered
Instantly, Smartlead.ai and Mailshake
Other Software Used
Slack, Smartlead.ai, Lusha, LinkedIn Sales Navigator, Similarweb, Wappalyzer, HeyReach, BuiltWith
My experience in using Apollo.io
Use Cases and Deployment Scope
So we use Apollo.io to find the email id of our potential customer. The purpose is to find their email id and send a cold email and phone number for cold calling purposes. So, as an email marketer, email ID is the most important thing for me. Most of the time, I could not find the email ID of the potential customer, so by using Apollo.io, I can pull the data in bulk and export it in the required format and start an email campaign. It has saved most of the time and also most effective. As an email marketer, Apollo.io is the best tool to scrape the potential customer details for cold email outreach or cold calling.
Pros
- Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
- I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
- Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
- Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Cons
- The most concerning thing is that previously Apollo.io was a reasonable price now the new pricing has been increased. Previously, I was on a top plan, but now I'm not. Pricing is the thing which should improve, I believe
- In the higher education industry, when a new person is appointed or a change in the designation, it takes time in Apollo.io to show; sometimes it misses, but I can find their email id on Google. In some areas, I feel this. mainly in the Malaysian market
- Sometimes the tab freezes in Chrome and works charm in the other browser. I thought its only for me, but a friend of mine is also facing this
Return on Investment
- ROI has recovered max purchase after 1-3 months in between
- The lead quality is also good MQL And SQL
- The bulk email export based on the designation and location is the most useful thing which has saved most of my time
Usability
Alternatives Considered
SalesQL
Other Software Used
SalesQL, Hunter
