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Zeta Marketing Platform

Zeta Marketing Platform

Overview

What is Zeta Marketing Platform?

The Zeta Marketing Platform enterprise marketing platform offers a cloud-based solution for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.

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Learn from top reviewers

IgnitionOne Review

Rating: 2 out of 10
February 27, 2017
IncentivizedVetted ReviewVerified User
IgnitionOne is currently being used by six accounts at my agency. Several years ago, it was used all across the agency, but that has changed as competitor services have surpas...
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Verified user
Director
Zeta Marketing Platform10 years of experience
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Pricing

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Zeta Marketing Platform

Zeta Marketing Platform

N/A
Unavailable

What is Zeta Marketing Platform?

The Zeta Marketing Platform enterprise marketing platform offers a cloud-based solution for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Zeta Marketing Platform?

The Zeta Marketing Platform enterprise marketing platform offers a cloud-based cross-channel marketing campaign management and automation platform for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.

Zeta's platform provides:

  • Zeta Data Management - Brings systems of identity, insight, and engagement together into one data-powered platform. Zeta CDP+ connects customer data and enables brands to target new audiences. The solution can also identify anonymous consumers and engage them with meaningful experiences across channels using the Zeta Identity Graphâ„¢.
  • Zeta Messaging - The module that provides the platform's customer messaging capabilities the solution supports email segmentation and targeting so that every email can feel like a 1:1 conversation with a customer. It can be used to automate campaigns based on audiences, transactions, and events.
  • Zeta Activation - For the management of paid media strategy, this module is used to engage the right audiences where and how they want to be reached, with personalized messages determined by real-time signals and predictive insights.

Zeta Marketing Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that this program offers advanced marketing automation features that have been highly beneficial for their businesses. With features such as forms, contact activities, contact management, contact and company insights, advertising management, team messaging, and reporting dashboards, users have been able to streamline their marketing campaigns and improve overall efficiency. Customers have reported that after purchasing a license, this software has solved many problems related to automating marketing campaigns across various channels including Mobile, Email, Direct mail, Social media, and push notifications.

One of the key use cases of this software is achieving end-to-end campaign management. Users have successfully used this program to manage their entire marketing campaign process from start to finish. From data management to API integration for real-time campaigns, this software provides the necessary tools to ensure smooth campaign execution. Additionally, customers have found great value in using this software for customer email marketing management and sending newsletters. It allows for easy campaign monitoring and user interaction, enhancing overall marketing efforts.

Furthermore, users have benefited from the advertising management capabilities of this software. It has proven effective in displaying advertising and helping clients improve their digital display advertising campaigns. The ability to reach a large group of clients instantly and facilitate direct communication has been highly appreciated by users. Some customers have also utilized this software to track the number of users on their website, providing valuable insights into their online presence.

In addition to these use cases, users have leveraged this software for automated email marketing. The ability to reach a large audience and compare different promotions has provided them with a powerful tool for driving engagement and conversions. Moreover, this software has been valuable for solving business problems related to display advertising.

While there have been some negative experiences reported by users, it is worth noting that six accounts at an agency are currently using this software primarily for managing multiple publishers in one place. However, it has fallen behind competitors in terms of capabilities. Overall, customers have found this program to be a valuable solution for their marketing automation needs, offering a wide range of features that address various pain points in the marketing process.

Useful additional functions: Several users have found the program to have many useful additional functions that enhance their email marketing efforts. These functions provide valuable tools and features such as data management, end-to-end campaign creation, and control over email marketing activities.

Simple and active setup process: Many reviewers appreciated the program's hosting of images to its server, which streamlined the setup process. This feature made it easy for users to quickly set up their campaigns and start sending visually appealing emails.

Customizability: Users highly valued the program's customizability, allowing them to tailor their email marketing campaigns according to their specific needs. The ability to customize various elements like content, templates, and target audience helped users create personalized and effective marketing messages.

Slow support and account management: Some users have expressed frustration with the slow response and lack of attention to detail from the support and account management team. They mention that they often have to follow up for updates, proposals, and fixes.

Outdated design and formatting issues: Several users have criticized the platform for its outdated design. They also mentioned that email designs sometimes get formatted differently than the preview, which can be a source of frustration.

Bugs affecting platform performance: A number of users have reported experiencing minor bugs on the platform. These bugs affect the fluidity and smoothness of the platform, causing inconvenience for users.

Users recommend several actions for Zeta Marketing Platform. Firstly, it is suggested to improve the platform's cost-effectiveness by making it more affordable or enhancing its value for the price. Secondly, users highly recommend leveraging the responsive and helpful customer service provided by Zeta Marketing Platform. Additionally, creating comprehensive training guides to assist users in effectively utilizing the platform is advised. Lastly, one user strongly advises against using Zeta Marketing Platform due to a painful experience. These recommendations provide valuable insights for potential users of the platform.

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IgnitionOne Review

Rating: 2 out of 10
Incentivized
February 27, 2017
Verified User
Director in Marketing
Marketing and Advertising Company, 501-1000 employees
Vetted Review
Verified User
Zeta Marketing Platform
10 years of experience
Use Cases and Deployment Scope
IgnitionOne is currently being used by six accounts at my agency. Several years ago, it was used all across the agency, but that has changed as competitor services have surpassed IgnitionOne's capabilities. We used IgnitionOne on clients that relied heavily on our SEM services. It was good in that it allowed us to manage multiple publishers from one place, but again it has fallen behind competitors.
Pros
  • Good customer service.
  • They were flexible in allowing us to access backend data.
Cons
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Likelihood to Recommend
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Return on Investment
  • Did push through implementations but was buggy
  • Fast UI
Alternatives Considered
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
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