Easy-to-use and cost effective CRM & Marketing Automation Tool
Use Cases and Deployment Scope
Zigihub is used as a CRM and Marketing Automation Tool. It helps our sales and marketing team to align and work together with full transparency. It helps store customer data, and outreach information and helps maintain our marketing database. We use it to send automated personalized email campaigns and track them to generate leads.
Pros
- It automatically creates leads in the CRM out of your email campaigns
- Helps automate follow ups and reminder emails
- Helps you track the result of your campaigns
- Lots of customizations available
Cons
- The email editor tool is very basic
- You cannot templatize your outreach with out-of-the-box designing
- Integrations with Salesforce and Hubspot is missing
Return on Investment
- Its a relatively cost effective tool when compared with the other marketing automation tool available in the market
- Helps save a lot of time in creating leads and running follow-ups campaign
- Creates transparency between sales and marketing team
Alternatives Considered
Zoho CRM and Freshworks CRM
Other Software Used
Zoho CRM, Freshworks CRM
