Name: Zignal Labs
Rating: 3 (1 reviews)
Author: Zignal Labs

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Contract Management

Streaming Analytics

Supply Chain Management

Enterprise

Accounting

Cash Flow Management

Crypto Asset Management

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Integration

Data Mapping

Debugging

Edge Computing

Event Monitoring

Fraud Detection

IT Asset Disposal

Integration Platform as a Service (iPaaS)

Internet Security

License Management

Managed Hosting

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

NoSQL Databases

Packet Analyzer

Security Analytics

Storage Management

Tape Storage

Unified Endpoint Management (UEM)

WAN Optimization

Web Content Filtering

Wireless LAN

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Rewards

Email Marketing

Marketing Analytics

Marketing Automation

Predictive Analytics

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Sales

Microsegmentation

Security

Animal Shelter

Animation

Computer-Aided Design (CAD)

Construction Management

Debt Collection

Tax Practice Management

Vertical-Specific

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Mention

### Media Monitoring
Users unanimously agree that Zignal Labs excels in media monitoring, providing unparalleled insights and analytics for tracking mentions across various platforms. Reviewers consistently praise Zignal's ability to monitor coverage and mentions in real-time, offering a comprehensive view of media narratives. The Media Quality Score feature is highlighted as a valuable tool for measuring the impact and success of campaigns, setting Zignal apart from other monitoring platforms. Despite some challenges with dashboard management, users appreciate Zignal's intuitive interface and the ability to filter out irrelevant mentions effectively. Additionally, the alerting system receives high praise for its accuracy and immediate notifications across different media types.

### Real-Time Analytics
Users consistently praise Zignal Labs for its real-time analytics capabilities, highlighting the platform's ability to provide immediate and comprehensive mention alerts across various media channels. The real-time insights offered by Zignal Labs enable users to track traditional and social media mentions efficiently, allowing for quick and informed decision-making. Despite some minor criticisms regarding the interface and clipping services, the general consensus is that Zignal Labs excels in delivering timely and valuable real-time analytics that support effective media monitoring and analysis.

### Data Visualization and Dashboards
Users consistently praise Zignal Labs for its robust dashboard features and widget customization options. The ability to customize widgets and apply filters within individual widgets has been highlighted as a significant benefit, allowing for a tailored and insightful data visualization experience. Additionally, users appreciate the ease of exporting data and the alert system, which ensures important stories are not missed. The overall sentiment towards Zignal Labs' data visualization and dashboards capabilities is positive, with users finding the platform intuitive and effective for monitoring and analyzing data.

### Customization and Widgets
Users appreciate the ease of customizing widgets and applying filters in Zignal Labs, making data analysis a streamlined process. The ability to save filters and report designs for future use is a standout feature, reducing the time needed to create new reports. Additionally, the responsiveness and support from the Zignal team further enhance the overall experience, with users feeling supported and valued in their interactions with the platform.

### Media Quality Assessment
Users unanimously praise Zignal Labs for its impactful media quality assessment features. The Media Quality Score provided by Zignal Labs is highly regarded by PR professionals for its ability to measure the effectiveness of communication efforts and the quality of media coverage. Users appreciate how this metric helps them report back on the true impact of their campaigns, steering clear of superficial vanity metrics. Additionally, the tool's intuitive interface and diverse range of widgets enable users to delve deeper into their data, uncovering valuable insights that were previously overlooked.

Users have made several recommendations regarding the use of Zignal for media and social listening. Firstly, reviewers recommend getting Zignal as a tool to understand and manage brand reputation through social and news media. They emphasize the importance of monitoring and engaging with influencers to effectively manage brand perception. Secondly, users suggest having in-depth consultations with the Zignal team to fully comprehend the main purpose of using the platform. This recommendation highlights the need for clarity on how Zignal can specifically serve clients' and businesses' interests. Lastly, users advise evaluating other options before investing in Zignal Labs. Specifically, they suggest looking into TrendKite and Meltwater as potential alternatives for social listening and analytics. This recommendation encourages users to consider different tools before committing to Zignal. Overall, these common recommendations underscore Zignal's usefulness for understanding brand reputation, emphasize the need for thorough discussions with the Zignal team, and recommend exploring other options in the market before making a decision.

Zignal Labs solves a range of business problems for teams looking to conduct comprehensive media monitoring. One of its core features is the Media Quality Score, which many PR professionals use to ensure they are reporting on metrics that demonstrate the real impact of their team's work. With this tool, users can surface and highlight interesting metrics they didn't have access to before, providing a more accurate picture of their efforts.

Another key use case for Zignal Labs is its alerts feature, which can be customized to monitor social or traditional coverage on an always-on basis. This saves teams a lot of time as they no longer need to manually monitor and sort through daily clips for over an hour just to get relevant information. By operationalizing media reporting, PR teams can closely track and monitor news and social conversations related to their company and industry, discover important individuals, and monitor conversations that could potentially lead to a crisis scenario. The software also includes topic trackers and real-time data-driven insights that inform qualitative analysis needed to help clients navigate reputational risks. With Zignal Labs, users can also track mentions in real-time, monitor brand health, and track stories, making it easy to stay on top of trending articles and topics for their company or industry.

Real-time tracking: Users appreciate the quality and accuracy of real-time tracking that Zignal Labs provides for traditional and social media mentions. Many reviewers have mentioned how this feature has helped them stay informed about current conversations and news cycles.

Customizable reporting: The variety of tools, widgets, and filters available in Zignal Labs make it easy to create customized reports that can analyze campaigns from every angle. Several users have praised the saved filters that allow them to reuse data for future requests, reducing the hours needed to rebuild a new report.

Intuitive user interface: Many reviewers have mentioned that Zignal Labs' user interface is easy to use and navigate. They appreciated that it was simple to understand the information being presented and change dates on the user interface quickly. The clarity of the user interface contributed to an overall positive experience with the software.

Steep Learning Curve: Several users have reported that Zignal Labs has a steep learning curve, making it difficult to use. Some customers have said that they had trouble getting started with the platform and felt overwhelmed by its complexity. Others have mentioned that it took them some time to learn how to create filters or manage dashboards.

Unreliable Sentiment Analysis: The sentiment analysis feature of Zignal Labs is not reliable, according to multiple reviewers. Some users have stated that the results are inaccurate and unreliable, leading them to turn off the functionality altogether. Others have mentioned that the lack of free-form boolean and wildcard boolean operators hinders the performance of Zignal's sentiment analysis.

Confusing User Interface: A common complaint among reviewers is that Zignal Labs' user interface can be confusing, particularly when creating filters or managing dashboards. Some users find it difficult to locate coverage and tweets within the platform due to its disjointed feel. Additionally, some people find it challenging to navigate through the side panel, which can lead to frustration while using the tool.

Zignal Labs is a media analytics for public relations from the company of the same name in San Francisco, California.

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Zignal Labs

Overview

What is Zignal Labs?