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Zignal Labs solves a range of business problems for teams looking to conduct comprehensive media monitoring. One of its core features is …
Overview
What is Zignal Labs?
Zignal Labs is a media analytics for public relations from the company of the same name in San Francisco, California.
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What is Zignal Labs?
Zignal Labs is a media analytics for public relations from the company of the same name in San Francisco, California.
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Marketing Marvels: How to Know Everything You Need Just in Time With Zignal Labs
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How to Know Everything You Need Just in Time With Zignal Labs
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Product Details
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What is Zignal Labs?
Zignal Labs Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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- Business Problems Solved
- Pros
- Cons
- Recommendations
Zignal Labs solves a range of business problems for teams looking to conduct comprehensive media monitoring. One of its core features is the Media Quality Score, which many PR professionals use to ensure they are reporting on metrics that demonstrate the real impact of their team's work. With this tool, users can surface and highlight interesting metrics they didn't have access to before, providing a more accurate picture of their efforts.
Another key use case for Zignal Labs is its alerts feature, which can be customized to monitor social or traditional coverage on an always-on basis. This saves teams a lot of time as they no longer need to manually monitor and sort through daily clips for over an hour just to get relevant information. By operationalizing media reporting, PR teams can closely track and monitor news and social conversations related to their company and industry, discover important individuals, and monitor conversations that could potentially lead to a crisis scenario. The software also includes topic trackers and real-time data-driven insights that inform qualitative analysis needed to help clients navigate reputational risks. With Zignal Labs, users can also track mentions in real-time, monitor brand health, and track stories, making it easy to stay on top of trending articles and topics for their company or industry.
Real-time tracking: Users appreciate the quality and accuracy of real-time tracking that Zignal Labs provides for traditional and social media mentions. Many reviewers have mentioned how this feature has helped them stay informed about current conversations and news cycles.
Customizable reporting: The variety of tools, widgets, and filters available in Zignal Labs make it easy to create customized reports that can analyze campaigns from every angle. Several users have praised the saved filters that allow them to reuse data for future requests, reducing the hours needed to rebuild a new report.
Intuitive user interface: Many reviewers have mentioned that Zignal Labs' user interface is easy to use and navigate. They appreciated that it was simple to understand the information being presented and change dates on the user interface quickly. The clarity of the user interface contributed to an overall positive experience with the software.
Steep Learning Curve: Several users have reported that Zignal Labs has a steep learning curve, making it difficult to use. Some customers have said that they had trouble getting started with the platform and felt overwhelmed by its complexity. Others have mentioned that it took them some time to learn how to create filters or manage dashboards.
Unreliable Sentiment Analysis: The sentiment analysis feature of Zignal Labs is not reliable, according to multiple reviewers. Some users have stated that the results are inaccurate and unreliable, leading them to turn off the functionality altogether. Others have mentioned that the lack of free-form boolean and wildcard boolean operators hinders the performance of Zignal's sentiment analysis.
Confusing User Interface: A common complaint among reviewers is that Zignal Labs' user interface can be confusing, particularly when creating filters or managing dashboards. Some users find it difficult to locate coverage and tweets within the platform due to its disjointed feel. Additionally, some people find it challenging to navigate through the side panel, which can lead to frustration while using the tool.
Users have made several recommendations regarding the use of Zignal for media and social listening. Firstly, reviewers recommend getting Zignal as a tool to understand and manage brand reputation through social and news media. They emphasize the importance of monitoring and engaging with influencers to effectively manage brand perception. Secondly, users suggest having in-depth consultations with the Zignal team to fully comprehend the main purpose of using the platform. This recommendation highlights the need for clarity on how Zignal can specifically serve clients' and businesses' interests. Lastly, users advise evaluating other options before investing in Zignal Labs. Specifically, they suggest looking into TrendKite and Meltwater as potential alternatives for social listening and analytics. This recommendation encourages users to consider different tools before committing to Zignal. Overall, these common recommendations underscore Zignal's usefulness for understanding brand reputation, emphasize the need for thorough discussions with the Zignal team, and recommend exploring other options in the market before making a decision.