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Zinrelo

Zinrelo

Overview

What is Zinrelo?

Zinrelo is an advanced loyalty program software, designed to foster deep customer engagement and enhance customer retention. As a holistic loyalty program platform, it integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy…

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Recent Reviews

TrustRadius Insights

Zinrelo has proven to be a valuable tool for users seeking to track points, analyze user data, and increase customer engagement. With its …
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Pricing

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Enterprise

Custom

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.zinrelo.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Zinrelo Loyalty Rewards - Demo Video

YouTube

Zinrelo Loyalty Rewards - Demo Video

YouTube
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Product Details

What is Zinrelo?

Zinrelo is an advanced loyalty program software, designed to foster deep customer engagement and enhance customer retention. As a holistic loyalty program platform, it integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates.


Product Overview:

Zinrelo's product is a marketing platform specifically tailored for loyalty rewards. Engineered to maximize customer engagement, retention, and revenue generation, it is particularly suitable for large enterprises, offering robust features akin to high-end enterprise loyalty programs.


Capabilities:

  • Enhanced Customer Retention: As a point-based loyalty program, Zinrelo rewards customers for a wide array of actions, including purchases, referrals, reviews, and social media interactions.

  • Tier-Based loyalty programs: Allows segmentation of customers into different tiers, each offering unique benefits.

  • Communication and Engagement Tools: Features a built-in messaging engine for timely and relevant customer communications, supporting an omnichannel loyalty strategies.

  • Simplified Administration Interface: User-friendly console for management of program aspects.

  • Integration and Future-Proofing: Offers integrations with existing systems and an API-first approach for adaptability, further supporting omnichannel loyalty success.


Key Differentiators:

  • Data Sciences Approach: Analyzes past purchase data to deliver optimized rewards programs.

  • Machine Learning for Segmentation and Targeting: Uses machine learning for segmenting loyalty members and running targeted campaigns.

  • White Glove Service: Offers comprehensive support and conducts Quarterly Business Reviews.

  • Rewards Program Security: Conducts regular Vulnerability Assessments for utmost security.


Zinrelo Value Proposition:

  • Impact on Revenue and Customer Behavior: Increases customer lifetime value and boosts repeat purchase frequencies.

  • Comprehensive Customer Service Options: Extensive features for customer service, including detailed customer profiles and history.


Key Features:

  • Tier-Specific Rewards: Customizing rewards for different tiers to create a feeling of exclusivity and customer delight.

  • Member Filters: Ability to segment members for targeted marketing campaigns, focusing on the most relevant users.

  • Tagging and Segmentation: Segmenting shoppers based on different attributes to better target marketing campaigns.

  • CRM Integrations: Integrating with CRM for personalized email communications and increased brand engagement.


TECHNOLOGY:

  • Stable Technology Backbone: Zinrelo's platform is supported by plugins, SDKs, APIs, and webhooks, supporting integration with various tools.

  • Scalability: Zinrelo offers full scalability in terms of geographic layers, data storage, and user numbers.

  • Security: Adhering to ISO standards for data protection, Zinrelo ensures the security of Personally Identifiable Information (PII), catering to regulated markets and industries.

  • Integrations: Zinrelo supports hyper-personalized communication through integrations with various data, commerce, and marketing technologies.


SERVICES:

  • Onboarding Services: Including platform training and an on-demand implementation team comprising Project Managers, Product Experts, and Business Analysts.

  • Proactive Customer Success: Dedicated customer success managers provide engagement plans, program performance tracking, and semiannual business reviews.

  • 24/7 Global Support: A support team spread across three continents offers help and advice on product configuration.


Special Focus on Coalition Loyalty Programs:

  • Zinrelo also excels in offering coalition loyalty programs, which enables businesses to collaborate and create a unified loyalty experience for customers. This approach allows for a broader reach and enhanced customer engagement.


Zinrelo is presented as a dynamic, comprehensive solution for businesses aiming to cultivate a strong loyalty base, enhance customer engagement, and drive significant revenue growth through an effective loyalty rewards program. Its use of advanced technologies like machine learning, coupled with their customer service and enterprise-grade capabilities, makes it a choice for businesses seeking to enhance customer loyalty and engagement. The addition of key features such as tier-specific rewards, member filters, tagging and segmentation, and CRM integrations further enriches the platform's ability to deliver a customized loyalty experience, making it a choice for omnichannel and coalition loyalty programs.


Zinrelo Screenshots

Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORMScreenshot of OMNI-CHANNEL REWARDS PROGRAM E-COMMERCE, STORES, MOBILE, 3RD PARTY RETAILERSScreenshot of RECEIPT SCANNING TO AWARD POINTS FOR PURCHASES MADE AT 3RD PARTY RETAILERSScreenshot of END USER LOYALTY DASHBOARD - ON DESKTOP AND MOBILEScreenshot of REFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHScreenshot of LOYALTY PROGRAM EXPLAINER PAGES

Zinrelo Videos

Why is a loyalty program important for a business?
How much money should a business invest in a loyalty program?
Zinrelo (formerly ShopSocially) brings their loyalty rewards program, helping to maximize revenue per customer and new customer acquisition through customer engagement. It supports omni-channel interactions including desktop web, mobile web, mobile apps and in-store engagement...
 Show More

Zinrelo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada, United Kingdom, Australia, China, India, Germany, Malaysia, Brazil, France and many more
Supported LanguagesEnglish

Zinrelo Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)30%
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Comparisons

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Reviews and Ratings

(5)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Zinrelo has proven to be a valuable tool for users seeking to track points, analyze user data, and increase customer engagement. With its flexible rewards system, Zinrelo allows businesses to create customized loyalty programs that align with their specific needs. Users have applauded Zinrelo's reporting features, which make it easy to socialize results across business units. Additionally, the platform's integration with other software, such as MIVA, enables efficient tracking of all key metrics. Users have experienced positive outcomes since implementing Zinrelo, including increased customer retention, higher sales, improved brand loyalty, and better overall revenue and lifetime value. The ability to reward customers without investing in potentially ineffective marketing endeavors has been particularly beneficial for businesses, leading to a better return on investment. Moreover, Zinrelo's support team has received high praise for their prompt assistance and understanding of best practices. Overall, Zinrelo has become an integral part of many businesses' loyalty strategies and has successfully addressed the challenges associated with rewarding customers in a simple and effective manner.

Users have provided several recommendations for Zinrelo based on their experiences with the product. Many users highly recommend Zinrelo for its flexibility, easy installation, and impact on customer retention. They praise the knowledgeable and helpful support staff as well as the dedication of the Zinrelo team.

Users suggest planning out the rewards program ahead of time to avoid unprofitability. They also advise being realistic with expectations and considering the level of customization needed when choosing Zinrelo.

Some users recommend adding a multilingual system and offering a medium-priced plan between the free and paid options. They also suggest determining goals for the loyalty program before choosing a platform. Additionally, having a dedicated point-of-contact for each step of the onboarding/rollout process is recommended.

Overall, users find Zinrelo to be a great marketing tool with easy setup, management, and superb customer support.

Reviews

(1-2 of 2)
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R. Erin Lenth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Though Covid created dramatic instability in our market and forced us to discontinue our direct to consumer sales, Zinrelo was used by our company to reward frequent customers, increase our average order value, and encourage our established customers to become incentivized influencers for our brand. Our customers had a concrete reason to purchase more during each sale, purchase more often, and share our brands with others.
  • After on-boarding is complete Zinrelo generally functions without the need for human intervention.
  • Zinrelo keeps a record of every rewards transaction. With this, there is never a need to wonder how or why reward points were added or subtracted from a customer account.
  • Zinrelo customer service was extremely helpful and responsive on the few occasions I needed their assistance.
  • Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
  • Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
  • Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team.

Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.
  • Record-keeping.
  • Reward flexibility.
  • Increased customer retention.
  • Increased average order value.
The only other platform we tried before settling on Zinrelo was Yotpo. We never moved to a paid plan before switching to Zinrelo. Compared to Yotpo, Zinrelo was easier to on-board and more affordable. Though Yotpo’s interface was more engaging, there was nothing missing from Zinrelo that justified the the added expense of Yotpo.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Zinrelo as a way to offer Loyalty Points to our customers, to help with customer retention. Customers are able to earn points by shopping online, and by shopping at our retail locations. When they have earned a certain amount of points, they can redeem those points for a gift certificate to use at our store. We look at it as a way of giving something special back, to our customers who regularly shop with us. The program has been very well received, by our customers.
  • Customer service is fantastic.
  • They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
  • They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
  • We wish that double points promotions worked seamlessly though our API that is tied in with our Netsuite account. We have to award bonus points with a csv import if we run a promotion, and we have to wait until our return period has passed. Zinrelo is in the process of fixing this for us to that it will work through the API, however. :)
  • Zinrelo does not use our time zone. It is about 5 hours off from our time, so it makes it a little more difficult when you look at the back end data, and would also affect the cut of times for promotions run through Zinrelo.
  • When we get returns though Paypal, we have to manually remove the points from the customer account. Zinrelo is looking into fixing this for us, because their customer service is so great!
We love that the Zinrelo program is one of the many reasons that our customers shop with us repeatedly. It helps to give us an edge, compared to nearby competitors, who might not offer such a program.
  • Zinrelo lets us customize the number of points earned, and the cutoffs for earning a reward.
  • It offers nice reminders for customers, to let them know when they are close to earning a reward, or have rewards in their account to spend.
  • We are able to control when points expire.
  • We get wonderful feedback from our customers, regarding the program, so we definitely think it was worth the investment.
We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.
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