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Zoho Analytics

Zoho Analytics
Formerly Zoho Reports


What is Zoho Analytics?

Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.

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Popular Features

View all 21 features
  • Report sharing and collaboration (111)
  • Customizable dashboards (108)
  • Drill-down analysis (106)
  • Formatting capabilities (110)

Reviewer Pros & Cons

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0.5M rows, 2 users



On Premise
per user per month billed annually



1M rows, 5 users

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

Avg 8.1

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

Avg 8.0

Report Output and Scheduling

Ability to schedule and manager report output.

Avg 8.3

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Avg 8.1

Access Control and Security

Access control means being able to determine who has access to which data.

Avg 8.5

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Avg 7.9

Application Program Interfaces (APIs) / Embedding

APIs are a set of routines, protocols, and tools for used for embedding one application in another

Avg 7.9
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Product Details

What is Zoho Analytics?

Zoho Analytics is a self-service BI and analytics platform that enables users to analyze their business data and create insightful reports and dashboards to drive informed decision-making. The recent launch of Zoho Analytics 5.0 adds a data preparation tool.

It helps users create and share reports with no IT help, and is presented as a fit for enterprises because it exceeds all their data cleaning and analytics requirements on a single platform.

Zoho Analytics and DataPrep can be purchased as individual apps to supplement other systems, or together as a complete, natively integrated platform. Individually, Analytics provides a broad range of analytics and reporting capabilities, while DataPrep provides all the tools necessary to streamline the data preparation process in a large organization.

About Zoho's comprehensive Analytics platform:

  • Zoho DataPrep: An augmented self-service data preparation and pipeline service . Connects, models, cleanses, transforms, and enriches data for analytics.

  • Upload any data: Securely upload spreadsheets and other tabular data (like CSV, TSV, XLS and HTML files), or add data directly using the spreadsheet-like interface.

  • Push data from any application: Push data from hosted or in-house (behind firewall) business applications and databases.

  • Analyze data visually: Visually analyze and build insightful reports and dashboards with a drag-and-drop interface.

  • Use a range of reporting components: Use a variety of charts, pivot tables and tabular view components to build reports and dashboards.

  • Analyze data collaboratively: Develop reports together with colleagues. Share with each other for better decision-making.

  • Embed reports anywhere: Embed reports and dashboards across websites, blogs and applications for wider consumption.

  • Query with SQL: Create powerful and flexible reports with SQL queries written in any database dialect/syntax.

  • Experience a highly secure platform: Zoho Analytics is governed by strong Zoho Security Practices, including support for a secure encrypted connection

  • Enhanced augmented analytics: Zia insights, conversational analytics, forecasting models, and what-if analysis.

Data stories: Create presentations through slideshows and portals

Zoho Analytics Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: Snapshot of External Data
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: ETL Capability
  • Supported: ETL Scheduler

Supported Data Sources Features

  • Supported: MS Excel Workbooks
  • Supported: Text Files (CSV, etc)
  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: Salesforce
  • Supported: Google Analytics

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Predictive modeling
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Predictive Analytics
  • Supported: Support for Machine Learning models

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Single Sign-On (SSO)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Application Program Interfaces (APIs) / Embedding Features

  • Supported: REST API
  • Supported: iFrames

Zoho Analytics Screenshots

Screenshot of Access reports from iPad and Android tablets.Screenshot of Embed reports in your intranet, business application, website or blog.Screenshot of Track your business key metrics with KPI charts.Screenshot of A dashboard with KPI widgets.Screenshot of Access reports from iPad and Android tablets.Screenshot of Share reports with colleagues and clients, with fine grained access control permissions applied.Screenshot of See how your data tables are related to each other.Screenshot of A dashboard with KPI widgets.Screenshot of Track your business key metrics with KPI charts.Screenshot of Blend data and create reports and dashboards from multiple data sources.Screenshot of Engage in colloquial conversations with Ask Zia, and get relevant reports as answers.Screenshot of Create beautiful presentations with Zoho Show by seamlessly embedding analytical insights.Screenshot of Zoho DataPrep is an AI-powered, self-service data preparation and cleansing software that helps cleanse, transform and enrich your data quality.Screenshot of Executive dashboards: KPIs at the top give you a bird's eye view of your organization's metricsScreenshot of Stunning dashboards: Choose from a range of visually appealing themes for your dashboard. Try any of the packaged themes available, or customize your own theme.

Zoho Analytics Videos

Zoho Analytics Overview
Case study: Aedgency
Overview of Zoho Analytics
Advanced Analytics for Salesforce CRM, powered by Zoho Analytics
Case study: Luxer One
Case study: Aedgency
Zoho Analytics customer testimonials

Zoho Analytics Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android
Supported CountriesWorldwide
Supported LanguagesEnglish, Spanish, Portuguese, French, German, Italian, Dutch, Japanese, Chinese, Japanese, Russian

Zoho Analytics Downloadables

Frequently Asked Questions

Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.

Zoho Analytics starts at $50.

Tableau Cloud, Microsoft Power BI, and Sisense are common alternatives for Zoho Analytics.

Reviewers rate Multi-User Support (named login) highest, with a score of 8.8.

The most common users of Zoho Analytics are from Small Businesses (1-50 employees).

Zoho Analytics Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)20%
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Reviews and Ratings


Attribute Ratings


(1-25 of 87)
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Dr. ROOPESH RAO | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zoho Analytics is better in form of costing and pricing. The package is cheaper. The firm being large, small cap or mid cap, Zoho Analytics can help them provide accurate analytics and details. Customized graphical representation can be created which is easy to understand and strategies will help the firm prioritize its urgent and important activities.
Gerardo Varillas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We used Yellowfin for 1 year and it really doesn't compare to Zoho Analytics because it doesn't have the native integration with ManageEngine's tools and the customization is more technical, Zoho Analytics lets you create dashboards automatically, immediately when you connect the data source (no matter if that is a MSSQL database, URL or an XLS file), maybe you will require custom some details in the dashboard, but it's not compared to create it from zero.
Score 10 out of 10
Vetted Review
Verified User
Our organization utilizes Zoho Analytics because it is customizable and is quickly adaptable. Our case management system has Zoho Analytics built right into the system so we can generate reports quickly and accurately. We are also learning how to bring in some of our other reporting systems into Zoho so we can generate consistent reports utilizing different databases. The end viewer doesn't even know we are pulling reports from different systems.
Score 9 out of 10
Vetted Review
Verified User
Excel is really the other alternative I've used for analysis. Anyone who's used it knows that it's fine if you have a single 2 dimensional table, and not suitable when you have multiple tables that have multiple relations. Mapping out relationships in Zoho Analytics was pretty easy to do - I could take my larger excel tables and put them right into analytics and then map the relationships.
Abhideep Jain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
There is nothing that Zoho can't do that Tableau can do. The only difference is that the UI/UX of Tableau is slightly superior. Tableau can ingest data in about 100 different formats including PDFs etc. Did not see that with Zoho. Data Preparation and Ingestion is infact faster with Zoho CRM. Automated dashboards are also very helpful in Zoho Analytics.
Rafael Grandizoli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Since Zoho Analytics already connects directly with other Zoho products we already use, it was the best choice since the beginning. By comparing with other vendors of course there are some features it doesn't have, but when comes to cost it was killer, and having fewer features was not a huge problem to our business.
Alyssa Storm | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Zoho Analytics reports on other Zoho app data well, but it’s no match for bigger players like TapClicks, Google Data Studio or Tableau for visualizing external data. Zoho Analytics is very complex to set up, and certainly not for beginners. Beginners would be better off using TapClicks or Google Data Studio, while advanced users would be better off using a more powerful platform like Tableau. Zoho Analytics falls somewhere in the middle, but doesn’t offer enough benefit to justify using it over similar products.
Andrés Barrios Rubio | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I selected Zoho Analytics because it was good for what I was looking for at the time. I cannot compare it with other products because I have not made use of them. Perhaps the company lacks to do more promotion of them so that it is in the consumer agenda of all.
Score 8 out of 10
Vetted Review
Verified User
Zoho is holding its own in comparison. Payroll reports and projections were critical and based on donor needed reports and schedules. Zoho could do more with payroll projections and "what ifs" payroll situations.
Score 10 out of 10
Vetted Review
Verified User
Microsoft is the basic for any small business who starts with reporting. As you scale and your data grows you feel the requirement of professional reporting suite that can keep up with the velocity and size of data. Empower your sales team with timely alerts and should not require you to spend 100s of hours in customizing the basic reports. Cost of Cognos is expensive. Also, implementation is many focused on keeping large scale companies in mind.
Juliana Acevedo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I used Google Charts for a bit but I realized that it hugely lacked the right tools and functionality that we needed as a business and the data wasn't properly analyzed because of its many limitations. As of right now, we don't have this issue with Zoho Analytics and we have found many tools that have helped us that we did not even realize we needed back then.
Score 7 out of 10
Vetted Review
Verified User
We would have preferred to set up an API into Microsoft Power BI, however, this would have taken resources to investigate and implement. Signing up for Zoho Analytics in order to gain access to the necessary data points within Service Desk Plus Cloud was seamless. It was very helpful to be given the ability to trial the application and verify that it met our reporting needs beforehand.
John Sheldon II | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zoho has an intuitive interface with WYSIWYG interfacing so that there is little to no coding required. The other platforms we looked at are powerful and perform similar tasks as Zoho, however, the pricing of Zoho is a significant value. Additionally, there are more and more organizations choosing Zoho Analytics so the conversations are becoming more normal when discussing BI software and Zoho Analytics is a familiar topic.
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