Zoho Campaigns

Score8.8 out of 10

169 Reviews and Ratings

What is Zoho Campaigns?

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

Categories & Use Cases

Media

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Screenshot of Template editor

Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 8
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.3
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.4

Email Accessibility Tools
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
Category average: 8.3
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.5
Inbox Display
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
Category average: 8.3

Nisarg Sutaria View profile

Chief GTM - Go-To-Market and Strategy Officer & Manager - SEO & SMM in Information Technology at Maction Consulting Pvt. Ltd. (11-50 employees employees)

Use Cases and Deployment Scope

We use Zoho Campaigns for Mass Email Marketing. We need to publicise Maction Consulting's Blogs and Case-Studies. Mainly, we need the Zoho Campaigns to create awareness for the brand Maction Consulting, having a website. Our Target is to get 10,000 monthly visits to our website via Homepage, Blogs and Case-Studies visits.

Pros

Mass Email Marketing
Automatic sending another email on the basis of previous email reached or open
Tracing emails sent or open

Cons

Website Interface is clumsy
When we first upload the emails, the Zoho Campaigns checks whether the emails are valid or not. This should get done every time we send an emails
Please make email open or click databases user-friendly

Return on Investment

We received more than 100 visit per day
Positive ROI
Boosting Revenue and Increasing Engagement

Usability

Alternatives Considered

Intuit Mailchimp and Sender

Other Software Used

Microsoft Office 2016 (discontinued), Google Analytics, Google Chrome, Blogger, Mozilla Firefox, Microsoft Edge

Verified User

Consultant in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use the Zoho Campaigns for Email marketing to send to our subscribers. We can easily send emails to audiences without any errors. Organizations looking for email marketing tools and other good tools should use Zoho as you can easily integrate multiple platforms, making it easy and smooth.

Pros

Integrated multiple platforms poll, survey
Great email templates
Automation on emails

Cons

IN built polls with good design
Getting easy to insert HTML code
good customer support

Return on Investment

getting quality leads
better engagement
automation brings reducing 50% work

Alexis Correa View profile

Dueño principal in Customer Service at MiNuevoSitio.com (1-10 employees employees)

Pros

Elegant easy to customize predesigned templates
Performance reports
Campaigns through social networks
Automation options for new subscribers

Cons

Definitely they should improve the editor more.
There are others newsletter softwares that have more complete and easier to use functions.
The buttons to share must be better, more updated and easier to place.
If possible, guarantee inbox

Return on Investment

It has helped us introduce new services that have been successful for new and existing customers
Many customers want to use our services when they receive our emails.

Alternatives Considered

MailChimp

Other Software Used

Filmora, Twitter Ads, Adobe Acrobat DC

Swadesh Padhi View profile

Marketing Ambassador in Marketing at ForestNation (1-10 employees employees)

Use Cases and Deployment Scope

We use Zoho Campaigns to send your email newsletters and campaigns, and also our automated nurturing emails to our users and leads. Earlier we were using Mautic and ActiveCampaign for this purpose, both had problems. For Mautic, we had to lots of development and we were unable to send emails to all our contacts using ActiveCampaign as it got very costly. So Zoho Campaigns is easy to work with and also is cost effective.

Pros

Sending email newsletters and campaigns to our users and contacts
Sending automated emails triggered by user action or contact activity
Syncing with the Zoho CRM

Cons

Automation builder is a bit difficult to work with - not easy to build the workflow with the drag and drop features
Needs to have a plain text email that is left aligned like we normally send an email, we had to add code manually to do this
The footer customization is not flexible, would love to have full control on it

Return on Investment

We reduced costs
We were able to communicate with more contacts

Alternatives Considered

ActiveCampaign

Other Software Used

Zoho CRM

Jose Maldonado

Digital Marketing Manager in Marketing at Luminova Pharma Group (501-1000 employees employees)

Use Cases and Deployment Scope

As a pharmaceutical group, we are constantly looking different ways in which we can connect with doctors, health centers, pharmacy clerks, and others. We communicate about events, conferences, new medical products releases, etc.