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Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send and track effective email campaigns and build lasting relationships with customers. It features list management and segmentation, A/B Testing, tracking and reporting, automation (workflow, autoresponders), mobile campaign management, many integrations (Shopify, Zoho CRM) and extensibility via an API. Like most Zoho products, Zoho Campaigns is available for free (up to 2000 subscribers and 12000 monthly sends). For higher volume there is a monthly subscriber based tier-based pricing system ranging from $5 per month to $350 per month, or a pay-as-you-use email credit scheme. High volume plans are available but not published.https://dudodiprj2sv7.cloudfront.net/product-logos/wQ/FJ/9IS6E5CSKSAU.PNGSTAY AWAY FROM ZOHO CAMPAIGNS IF YOU VALUE YOUR SANITY!We use Zoho Campaigns for lead generation and communicating with existing customers. It is solely used by the marketing department.,I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.,Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error. The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns. Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken. After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault. You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again. The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.,1,Our sales team is doing really well because of the CRM tool. The campaigns tool has made zero difference to our bottom line. If I sent more emails I would have switched to a service provider like MailChimp over a year ago.,MailChimp,10,000 to 25,000,B2B,Zoho CRM, WordPressStay active marketingWe currently use Zoho Campaigns to share updates of services or products with existing clients, or with the database of prospects generated from social networks or websites. One of the great advantages is that it lets us follow up on open email campaigns to improve our approach with potential customers. Anyone in the organization can use this software, but a review is always done before scheduling.,Elegant easy to customize predesigned templates Performance reports Campaigns through social networks Automation options for new subscribers,Definitely they should improve the editor more. There are others newsletter softwares that have more complete and easier to use functions. The buttons to share must be better, more updated and easier to place. If possible, guarantee inbox,8,It has helped us introduce new services that have been successful for new and existing customers Many customers want to use our services when they receive our emails.,MailChimp,Less than 10,000,B2C,Filmora, Twitter Ads, Adobe Acrobat DCGreat marketing toolZoho Campaigns is being used to manage email marketing efforts within the marketing department of the organization. With its connection and reliance on Zoho CRM is perhaps its greatest strength, as it allows the marketing department to organize its efforts across the various silos. The insights drive and direct the email campaigns.,UI is amazing. Really on point Automation! Automation of email campaigns, social media outreach, everything Again, great autoresponders. Almost as good as an AI,Better templates? Easier updating of templates? The video training is a little obtuse/vague/hard to come by,9,Direction is made on marketing campaigns much quicker and easier (ie, less deliberation and back-and-forth) Quicker response rates means better customer service, as well as more energy devoted to more pressing/important matters Less money spent on campaigns (through reduction of overhead), while similar gains are made in customer retention,,100,000 to 250,000,B2C,Camtasia, Scrive, Copyblogger Scribe, Yoast Wordpress SEO PluginsOne of the best partners in digital marketing.My sales and marketing department use this software. Being a real estate company it is very much necessary to communicate with our clients frequently about real estate news and offers. So we use this software to maintain that communication. Our marketing team use this software for sending newsletters to our clients on weekly basis. For real estate projects promotions we use this software.,The best thing about this software is its integration with G-suite. It's user interface is so easy that any user can learn it quickly. And it is very easy to operate. It helps users to engage subscribers via various social media platforms. It allows users to compare various email campaigns.,Its campaign tracking tool is not very comprehensive. Sometimes I find difficult to trace the status of some of my subscribers. Limitation of pre-loaded templates. It doesn't allow users to create their own templates. Users have to use pre-loaded templates only. They can edit those templates as per their requirements.,8,Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool. Its newsletters help us to retain our customer base by providing them regular news on real estate trends. It has a great impact on creating brand image of our social media platforms.,ActiveCampaign,Less than 10,000,B2C,Zoho Forms, Google Drive, MailChimp, Google Analytics, Sender.net, Smallpdf, PDFfillerZoho Campaigns ReviewWe use Zoho Campaigns to do mass outreach emails to targeted prospective customers. Specifically, we import our contacts from Zoho CRM into Campaigns and maintain a sync for those individuals. In addition to mass emailing, Zoho Campaigns has specific features which help improve open rates such as A/B testing, merge fields, and send scheduling.,Contact Management. You can build lists via imports from Zoho CRM or via uploaded Excel files. A/B Testing. Determine which subject lines and body text have the most impact.,Limited number of syncs. If you run lots of mailing lists that require regular updates with Zoho CRM, you may find yourself short.,7,Zoho Campaigns has allowed us to reach a larger audience with less time spent than making individual calls to each contact.,MailChimp,Less than 10,000,B2B,Hoover's, Google Analytics, Vimeo Pro
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Zoho Campaigns
41 Ratings
Score 7.1 out of 101
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Zoho Campaigns Reviews

Zoho Campaigns
41 Ratings
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Score 7.1 out of 101
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Jason Ensign profile photo
August 24, 2018

Review: "STAY AWAY FROM ZOHO CAMPAIGNS IF YOU VALUE YOUR SANITY!"

Score 1 out of 10
Vetted Review
Verified User
Review Source
We use Zoho Campaigns for lead generation and communicating with existing customers. It is solely used by the marketing department.
  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
Buy for the CRM tool, NOT the campaigns tool. Even the sync between the two sucks.
Read Jason Ensign's full review
Alexis Correa profile photo
August 31, 2018

Zoho Campaigns Review: "Stay active marketing"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We currently use Zoho Campaigns to share updates of services or products with existing clients, or with the database of prospects generated from social networks or websites. One of the great advantages is that it lets us follow up on open email campaigns to improve our approach with potential customers. Anyone in the organization can use this software, but a review is always done before scheduling.
  • Elegant easy to customize predesigned templates
  • Performance reports
  • Campaigns through social networks
  • Automation options for new subscribers
  • Definitely they should improve the editor more.
  • There are others newsletter softwares that have more complete and easier to use functions.
  • The buttons to share must be better, more updated and easier to place.
  • If possible, guarantee inbox
It is an excellent complement for other applications of the suite. I like to share and keep active services and products newsletters, because they may be attractive to existing customers or prospects. Ideally, I want them to visit the website and thus allow me to measure its performance and know what was the most attractive part and where I can improve.
Read Alexis Correa's full review
Jared Hansen profile photo
September 14, 2018

Zoho Campaigns Review: "Great marketing tool"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Zoho Campaigns is being used to manage email marketing efforts within the marketing department of the organization. With its connection and reliance on Zoho CRM is perhaps its greatest strength, as it allows the marketing department to organize its efforts across the various silos. The insights drive and direct the email campaigns.
  • UI is amazing. Really on point
  • Automation! Automation of email campaigns, social media outreach, everything
  • Again, great autoresponders. Almost as good as an AI
  • Better templates?
  • Easier updating of templates?
  • The video training is a little obtuse/vague/hard to come by
Its implementation and importation of marketing data is excellent! Really on point. Also, it is well suited to automating campaigns as well as responses to email newsletters and social media outreach. A/B testing (which is a must in the industry) is handled very well, making it much easier to track progress and success.
Read Jared Hansen's full review
No photo available
December 13, 2018

Zoho Campaigns Review: "One of the best partners in digital marketing."

Score 8 out of 10
Vetted Review
Verified User
Review Source
My sales and marketing department use this software. Being a real estate company it is very much necessary to communicate with our clients frequently about real estate news and offers. So we use this software to maintain that communication. Our marketing team use this software for sending newsletters to our clients on weekly basis. For real estate projects promotions we use this software.
  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
  • Its campaign tracking tool is not very comprehensive. Sometimes I find difficult to trace the status of some of my subscribers.
  • Limitation of pre-loaded templates.
  • It doesn't allow users to create their own templates. Users have to use pre-loaded templates only. They can edit those templates as per their requirements.
It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
Read this authenticated review
Justin Roodman profile photo
September 15, 2017

"Zoho Campaigns Review"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Zoho Campaigns to do mass outreach emails to targeted prospective customers. Specifically, we import our contacts from Zoho CRM into Campaigns and maintain a sync for those individuals. In addition to mass emailing, Zoho Campaigns has specific features which help improve open rates such as A/B testing, merge fields, and send scheduling.
  • Contact Management. You can build lists via imports from Zoho CRM or via uploaded Excel files.
  • A/B Testing. Determine which subject lines and body text have the most impact.
  • Limited number of syncs. If you run lots of mailing lists that require regular updates with Zoho CRM, you may find yourself short.
Zoho Campaigns has been useful in doing outreach to prospective customers. It's allowed us to test our subject lines and messages and determine which are the most effective for improving open rates and generating click-throughs. Content supports both HTML and text versions, and the editor is relatively easy to use.
Read Justin Roodman's full review
Jon Porreca profile photo
September 01, 2015

Review: "Zoho Campaigns - An Easy Way to Reach Your Lists"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it company wide to promote our blog, update targeted lists about program changes, and send greetings to ALL lists or customers. It is an effective way to reach the masses, and the integration with Zoho CRM contacts is huge!
  • The integration with Zoho CRM is key. It makes creating segmented and targeted lists very easy. Plus, it keeps stats updated within the CRM module.
  • Its UI is simple and easy to use. There are likely some that are flashier, but simple stupid works well for our approach.
  • Sending out campaigns is a pain free process and can be managed from the mobile app. The reports and stats available once the campaign is sent are very helpful.
  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
I feel Zoho Campaigns' best strength is its integration for Zoho CRM users. As a stand alone campaign management system it is fine and we would recommend it, but we would highly recommend it if you also use Zoho CRM. The pricing structure suits us too, so that is a big plus for Zoho Campaigns!
Read Jon Porreca's full review

Zoho Campaigns Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (5)
6.5
Dynamic content (6)
6.9
Ability to test dynamic content (5)
5.9
Landing pages (4)
8.0
A/B testing (6)
7.2
Mobile optimization (5)
7.0
Email deliverability (6)
7.2
List management (5)
7.0
Triggered drip sequences (4)
5.9
Dashboards (6)
7.6
Standard reports (6)
6.8
Custom reports (4)
7.7

About Zoho Campaigns

Zoho Campaigns is an email marketing software for small to large businesses to automate the entire marketing process - from managing email campaigns to maintaining mailing lists.

Thanks to the integration with Zoho CRM. users will have the right info when they need it. Engage with customers anywhere with social campaigns on Facebook, Twitter and LinkedIn.

Zoho Campaigns lets users focus on the message and the audience while the solution takes care of the process. The automated A/B tests will let users figure out which design or subject line works better; and, the list management keeps lists clean and spam free.

Zoho Campaigns offers a number of options to create emails easily. The templates and layouts are pre-designed, and combined with the HTML editor, it's easier to create newsletters that engage subscribers.

Zoho Campaigns tracks what happens after an email is sent out and also the user's social campaigns. Understand subscribers, fans and friends better with analytics. Additionally, compare email campaigns and jot down a list of subscribers' likes and dislikes.

With Zoho Campaigns users can say goodbye to importing and exporting list data - the sync function takes over this chore and users can focus on their audience, customers and sales rather than on the process of sending emails.

Zoho Campaigns Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Zoho Campaigns Screenshots

Zoho Campaigns Integrations

Zoho Campaigns Competitors

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Zoho Campaigns Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Zoho Campaigns Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No