TrustRadius
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send and track effective email campaigns and build lasting relationships with customers. It features list management and segmentation, A/B Testing, tracking and reporting, automation (workflow, autoresponders), mobile campaign management, many integrations (Shopify, Zoho CRM) and extensibility via an API.
Like most Zoho products, Zoho Campaigns is available for free (up to 2000 subscribers and 12000 monthly sends). For higher volume there is a monthly subscriber based tier-based pricing system ranging from $5 per month to $350 per month, or a pay-as-you-use email credit scheme. High volume plans are available but not published.https://media.trustradius.com/product-logos/wQ/FJ/9IS6E5CSKSAU.PNGZohoStay away from Zoho Campaigns at all cost!2019-04-26T23:26:09.295ZWe wanted to replace our MailChimp account with Zoho Campaigns in order to schedule out mass emails. We also wanted to do email funnels that would help take our customers on a segmented journey based on different tags in our Zoho Campaigns CRM. This ended up being a very big mistake on our part.,They have an easy to use front-end system.
They have easy to get ahold of customer service.
There is a lot of great FAQs that help people take the next steps fairly easily.,All emails sent by Zoho Campaigns go to spam.
Their customer service, although easy to reach, will never actually take responsibility for any issues.
Dozens of features they pitch as active features do not exist.,1,For us, it ended up having a major negative impact. We lost dozens of customers because of their inability to receive our emails.
We ended up not being able to send a single email that landed in a customers inbox for over six months.
We lost a lot of money on paying for campaigns.
We lost close to $10,000 of our own team's internal time trying to make Zoho Campaigns work and it never did due to their terrible server reputation. Stay away!,Mailchimp, Constant Contact and BombBomb,25,000 to 100,000,Both,BombBomb, Emma, Constant ContactChris LesnerSTAY AWAY FROM ZOHO CAMPAIGNS IF YOU VALUE YOUR SANITY!2018-08-24T17:21:19.832ZWe use Zoho Campaigns for lead generation and communicating with existing customers. It is solely used by the marketing department.,I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.,Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.,1,Our sales team is doing really well because of the CRM tool. The campaigns tool has made zero difference to our bottom line. If I sent more emails I would have switched to a service provider like MailChimp over a year ago.,MailChimp,10,000 to 25,000,B2B,Zoho CRM, WordPressJason EnsignStay active marketing2018-08-31T19:16:23.952ZWe currently use Zoho Campaigns to share updates of services or products with existing clients, or with the database of prospects generated from social networks or websites. One of the great advantages is that it lets us follow up on open email campaigns to improve our approach with potential customers. Anyone in the organization can use this software, but a review is always done before scheduling.,Elegant easy to customize predesigned templates
Performance reports
Campaigns through social networks
Automation options for new subscribers,Definitely they should improve the editor more.
There are others newsletter softwares that have more complete and easier to use functions.
The buttons to share must be better, more updated and easier to place.
If possible, guarantee inbox,8,It has helped us introduce new services that have been successful for new and existing customers
Many customers want to use our services when they receive our emails.,MailChimp,Less than 10,000,B2C,Filmora, Twitter Ads, Adobe Acrobat DCAlexis CorreaGreat marketing tool2018-09-14T18:42:26.021ZZoho Campaigns is being used to manage email marketing efforts within the marketing department of the organization. With its connection and reliance on Zoho CRM is perhaps its greatest strength, as it allows the marketing department to organize its efforts across the various silos. The insights drive and direct the email campaigns.,UI is amazing. Really on point
Automation! Automation of email campaigns, social media outreach, everything
Again, great autoresponders. Almost as good as an AI,Better templates?
Easier updating of templates?
The video training is a little obtuse/vague/hard to come by,9,Direction is made on marketing campaigns much quicker and easier (ie, less deliberation and back-and-forth)
Quicker response rates means better customer service, as well as more energy devoted to more pressing/important matters
Less money spent on campaigns (through reduction of overhead), while similar gains are made in customer retention,,100,000 to 250,000,B2C,Camtasia, Scrive, Copyblogger Scribe, Yoast Wordpress SEO PluginsJared HansenOne of the best partners in digital marketing.2018-12-13T19:45:23.943ZMy sales and marketing department use this software. Being a real estate company it is very much necessary to communicate with our clients frequently about real estate news and offers. So we use this software to maintain that communication. Our marketing team use this software for sending newsletters to our clients on weekly basis. For real estate projects promotions we use this software.,The best thing about this software is its integration with G-suite.
It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
It helps users to engage subscribers via various social media platforms.
It allows users to compare various email campaigns.,Its campaign tracking tool is not very comprehensive. Sometimes I find difficult to trace the status of some of my subscribers.
Limitation of pre-loaded templates.
It doesn't allow users to create their own templates. Users have to use pre-loaded templates only. They can edit those templates as per their requirements.,8,Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool.
Its newsletters help us to retain our customer base by providing them regular news on real estate trends.
It has a great impact on creating brand image of our social media platforms.,ActiveCampaign,Less than 10,000,B2C,Zoho Forms, Google Drive, MailChimp, Google Analytics, Sender.net, Smallpdf, PDFfillerVerified UserZoho Campaigns Review2017-09-15T20:22:37.955ZWe use Zoho Campaigns to do mass outreach emails to targeted prospective customers. Specifically, we import our contacts from Zoho CRM into Campaigns and maintain a sync for those individuals. In addition to mass emailing, Zoho Campaigns has specific features which help improve open rates such as A/B testing, merge fields, and send scheduling.,Contact Management. You can build lists via imports from Zoho CRM or via uploaded Excel files.
A/B Testing. Determine which subject lines and body text have the most impact.,Limited number of syncs. If you run lots of mailing lists that require regular updates with Zoho CRM, you may find yourself short.,7,Zoho Campaigns has allowed us to reach a larger audience with less time spent than making individual calls to each contact.,MailChimp,Less than 10,000,B2B,Hoover's, Google Analytics, Vimeo ProJustin RoodmanZoho Campaigns - An Easy Way to Reach Your Lists2015-09-01T15:55:11.388ZWe use it company wide to promote our blog, update targeted lists about program changes, and send greetings to ALL lists or customers. It is an effective way to reach the masses, and the integration with Zoho CRM contacts is huge!,The integration with Zoho CRM is key. It makes creating segmented and targeted lists very easy. Plus, it keeps stats updated within the CRM module.
Its UI is simple and easy to use. There are likely some that are flashier, but simple stupid works well for our approach.
Sending out campaigns is a pain free process and can be managed from the mobile app. The reports and stats available once the campaign is sent are very helpful.,The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
The templates are nice, but I have seen other services with better pre-built templates.
To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.,9,It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.,MailChimp,Less than 10,000,B2BJon Porreca
Unspecified
Zoho Campaigns
47 Ratings
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