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Zoho Campaigns

Zoho Campaigns

Overview

What is Zoho Campaigns?

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 18 features
  • Email deliverability reporting (24)
    9.6
    96%
  • Standard reports (24)
    9.6
    96%
  • WYSIWYG email editor (23)
    8.7
    87%
  • Dynamic content (24)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

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Forever Free

$0

Cloud

Standard Plan

$3 for 500 contacts

Cloud
per month

Professional Plan

$4.5 for 500 contacts

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.zoho.com/campaigns/pricing.…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Inventory Management Software by Zoho | Cloud-Based Solution | CRM Software Demo

YouTube

How Zoho Books helps your business to automate finance | Demo | In Hindi

YouTube

Zoho CRM demo| How the Real Estate businesses can deal with their clients effectively online.

YouTube

Demo of Zoho Campaigns

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.2
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

9.5
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.7
Avg 8.5
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Product Details

What is Zoho Campaigns?

Zoho Campaigns is an email and SMS marketing software, from Zoho's suite of applications, for small, medium, and large businesses to automate the entire marketing process—from managing lists to tracking and automating the activities and improving future email and SMS campaigns.

Featuring integration with more than 50 applications, users will have the right info when they need it to send emails. Users can engage customers with quick short messages using the SMS integration in Campaigns. Moreover, Campaigns is integrated with Zapier and Zoho Flow to help integrate with other 300+ applications.

Zoho Campaigns lets users focus on the message and the audience while the solution takes care of the process. The automated A/B tests will let users figure out which content/design, sender name, or subject line works better; and, the list management keeps lists clean and spam-free.

Zoho Campaigns offers a number of options to create emails. Its templates and layouts being responsive, pre-designed, and combined with the HTML drag-and-drop editor, makes it easier to create eye-catching newsletters to engage recipients.

Zoho Campaigns tracks what happens after an email is sent out. Understand leads and contacts better with analytics. Additionally, send poll and survey emails to jot down a list of contacts' likes and dislikes to send relevant emails in the future.

With Zoho Campaigns users can say goodbye to importing and exporting list data—the sync function takes over this chore and users can focus on their audience, customers, and sales rather than on the process of sending emails.

Zoho Campaigns Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Email Accessibility Tools
  • Supported: Email Previews
  • Supported: Review Status Updates

Zoho Campaigns Screenshots

Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of DashboardScreenshot of Ecommerce email marketingScreenshot of Email marketing on the goScreenshot of SegmentationScreenshot of Email CadenceScreenshot of Sign-up formsScreenshot of Pre-designed templates

Zoho Campaigns Videos

Smart email marketing software
Email marketing on-the-go

Zoho Campaigns Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Dutch, French, German, Hungarian, Italian, Japanese, Portuguese, Spanish, Chinese, Danish, Polish, Russian, Turkish, Vietnamese, Hindi, Korean, Thai, Indonesia

Frequently Asked Questions

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

Mailchimp, Constant Contact, and GetResponse are common alternatives for Zoho Campaigns.

Reviewers rate A/B testing highest, with a score of 9.9.

The most common users of Zoho Campaigns are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Attribute Ratings

Reviews

(1-23 of 23)
Companies can't remove reviews or game the system. Here's why
Alexis Correa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In my experience, I liked MailChimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see statistics and do more. I know that Zoho also allows integration with MailChimp, but I prefer to follow the line.
Score 9 out of 10
Vetted Review
Verified User
I used to administrate our audiences in Zoho CRM, but then I just keep working with Campaigns since we developed our own CRM. I selected Campaigns because it was a very easy platform to use, good performance and analytics.
Joseph Daniel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is great for all sizes of organizations. We are using it in our marketing department and it is so vigorous and active in managing emails and in sending automated responses to the number of emails.
Brandon Stuhr | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
We decided to try Zoho Campaigns in lieu of previous applications being used. For the most part, the setup was similar and straightforward but the nuances in the UX and difficulty finding features made it feel harder than it had to be. Overall we still prefer other CRM platforms because they are easier to use and build upon.
Alyssa Storm | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Matthew Christensen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major applications all for less cost than just Quickbooks.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
If you are on a budget or already using Zoho's other products such as CRM, Zoho Campaigns is a good choice to get you up and running with email campaigns. Mailchimp is also affordable and has a lot more capability and customization of the templates and landing pages, but does not offer any other services such as CRM, but does integrate natively with many other platforms. If you can afford a more robust email marketing platform and CRM system, go with HubSpot.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just uploading HTML code. There is also automation (autoresponsers and workflows) and the Ecommerce capabilities.
Stacy Venditto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns.
February 18, 2020

Zoho Campaigns - Meh

Vincent Frisina | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other hand, we got it for free with CRM Plus and I'm the only one using the tool, so I can work around these issues and make it work to cancel Mailchimp.
February 05, 2020

Campaigns the Zoho way!

Mehdi Aherraki | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the job done for us and has the necessary integration with the CRM and other apps from Zoho that we use.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns is when a company is already working with Zoho and paying for it.
Chris Lesner | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Zoho Campaigns is honestly the worst email sender in the world. Anyone considering it should stay away. We have opted-in customers who are begging for emails from us and while we were using Zoho Campaigns (we are still moving away currently) no customer has received even one email from us. Also, they talk about integration with the CRM and there is absolutely no integration with the CRM or external programs.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of responses I received through this tool, helped us to grow fast. so I preferred it for our important campaigns.
September 14, 2018

Great marketing tool

Jared Hansen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the major reason for choosing Zoho Campaigns, however, in retrospect, I've found that this product also has greater functionality (if hidden originally).
Jason Ensign | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare to what providers like MailChimp can offer.
September 15, 2017

Zoho Campaigns Review

Justin Roodman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. MailChimp was slightly more expensive than Zoho Campaigns (by about $10 / month) so that was the other deciding factor.
Jon Porreca | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
MailChimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic feature, makes it very easy for us to send a consistently branded email template across our lists.
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