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Zoho Campaigns

Zoho Campaigns

Overview

What is Zoho Campaigns?

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 18 features
  • Email deliverability reporting (24)
    9.6
    96%
  • Standard reports (24)
    9.6
    96%
  • WYSIWYG email editor (23)
    8.7
    87%
  • Dynamic content (24)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

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Forever Free

$0

Cloud

Standard Plan

$3 for 500 contacts

Cloud
per month

Professional Plan

$4.5 for 500 contacts

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.zoho.com/campaigns/pricing.…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Inventory Management Software by Zoho | Cloud-Based Solution | CRM Software Demo

YouTube

How Zoho Books helps your business to automate finance | Demo | In Hindi

YouTube

Zoho CRM demo| How the Real Estate businesses can deal with their clients effectively online.

YouTube

Demo of Zoho Campaigns

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.2
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

9.5
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.7
Avg 8.5
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Product Details

What is Zoho Campaigns?

Zoho Campaigns is an email and SMS marketing software, from Zoho's suite of applications, for small, medium, and large businesses to automate the entire marketing process—from managing lists to tracking and automating the activities and improving future email and SMS campaigns.

Featuring integration with more than 50 applications, users will have the right info when they need it to send emails. Users can engage customers with quick short messages using the SMS integration in Campaigns. Moreover, Campaigns is integrated with Zapier and Zoho Flow to help integrate with other 300+ applications.

Zoho Campaigns lets users focus on the message and the audience while the solution takes care of the process. The automated A/B tests will let users figure out which content/design, sender name, or subject line works better; and, the list management keeps lists clean and spam-free.

Zoho Campaigns offers a number of options to create emails. Its templates and layouts being responsive, pre-designed, and combined with the HTML drag-and-drop editor, makes it easier to create eye-catching newsletters to engage recipients.

Zoho Campaigns tracks what happens after an email is sent out. Understand leads and contacts better with analytics. Additionally, send poll and survey emails to jot down a list of contacts' likes and dislikes to send relevant emails in the future.

With Zoho Campaigns users can say goodbye to importing and exporting list data—the sync function takes over this chore and users can focus on their audience, customers, and sales rather than on the process of sending emails.

Zoho Campaigns Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Email Accessibility Tools
  • Supported: Email Previews
  • Supported: Review Status Updates

Zoho Campaigns Screenshots

Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of DashboardScreenshot of Ecommerce email marketingScreenshot of Email marketing on the goScreenshot of SegmentationScreenshot of Email CadenceScreenshot of Sign-up formsScreenshot of Pre-designed templates

Zoho Campaigns Videos

Smart email marketing software
Email marketing on-the-go

Zoho Campaigns Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Dutch, French, German, Hungarian, Italian, Japanese, Portuguese, Spanish, Chinese, Danish, Polish, Russian, Turkish, Vietnamese, Hindi, Korean, Thai, Indonesia

Frequently Asked Questions

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

Mailchimp, Constant Contact, and GetResponse are common alternatives for Zoho Campaigns.

Reviewers rate A/B testing highest, with a score of 9.9.

The most common users of Zoho Campaigns are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Attribute Ratings

Reviews

(1-24 of 24)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use Zoho Campaigns to create and send out our company's e-newsletter. I also create and send invitation for educational opportunities. Occasionally, I'll use it to communicate with clients regarding changing business hours or other newsworthy items that they would have an interest in.
Alexis Correa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Zoho Campaigns to share updates of services or products with existing clients, or with the database of prospects generated from social networks or websites. One of the great advantages is that it lets us follow up on open email campaigns to improve our approach with potential customers. Anyone in the organization can use this software, but a review is always done before scheduling.
Score 9 out of 10
Vetted Review
Verified User
As a pharmaceutical group, we are constantly looking different ways in which we can connect with doctors, health centers, pharmacy clerks, and others. We communicate about events, conferences, new medical products releases, etc.
Swadesh Padhi | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Campaigns to send your email newsletters and campaigns, and also our automated nurturing emails to our users and leads. Earlier we were using Mautic and ActiveCampaign for this purpose, both had problems. For Mautic, we had to lots of development and we were unable to send emails to all our contacts using ActiveCampaign as it got very costly. So Zoho Campaigns is easy to work with and also is cost effective.
Joseph Daniel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zoho campaigns have helped us in making email marketing easy for us and we don’t need to spend a lot of time writing emails instead by using the templates we can generate pretty emails within no time. It helped us in saving our time and also assisted us in better elation with our clients which is very useful for increasing business statics.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
To set up email campaigns, trigger workflows, build automation and meet the criteria for any other email marketing needs.
It is used by a department i.e. Marketing department,
The business problem it addresses are as follows:-
  1. Dynamic Email
  2. Building personalization
  3. Drip Campaigns
  4. A/B Testing of emails
  5. Scheduled Batch/Trigger Campaigns
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Campaigns across the whole organization for effective e-mail marketing of our project management and information technology training courses and sending out newsletters to our subscribers. It allows us to create messages customized for the target audience using easy to use designs and templates. It delivers our messages to target inboxes at mass level and its automated workflows are a big plus.
Brandon Stuhr | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
In an effort to consolidate the suites of programs we use for Modern Neon, we aimed to use Zoho campaigns to manage our ongoing e-mail campaigns and newsletter. Since we are a smaller organization, it is being used by the three in charged of outreach.
Alyssa Storm | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Campaigns to manage lists and send out email marketing campaigns for an online news source. Email campaigns include requests for op-eds/essays and monthly news digests. After having trouble sending emails to large lists with other email marketing providers, we turned to Zoho Campaigns and have been impressed. Other platforms have penalized us and restricted email sending if we hit a certain amount of bounces/spam traps/etc. This has not been the case with Zoho Campaigns, which has been a lifesaver.
Matthew Christensen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Campaigns to target customer segments from our Zoho CRM system. We use it across our Org, but all is handled from our marketing department. The main problem we wanted to address was easy access to marketing campaigns and Zoho does this well. As customers are entered into Zoho CRM, those accounts are automatically moved to Zoho Campaigns and from there we can target individual market segments. What is nice is that we give live tracking of opening rates, click through rates and Google Analytic integrations as well. There are many more features like integrationg with Social Platforms and many other advances features but we have not used those yet.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho CRM, and Zoho Campaigns is a more than qualified and reasonably priced email tool that pairs beautifully with Zoho CRM to enable communication between the Firm and our key contacts and make data-based decisions by incorporating the engagement data from campaigns into the contact profile in CRM. I could use a more expensive option and pair it with a Zapier integration, but this is preferred.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I have been using Zoho Campaigns for about two years now. I've been using it to send weekly email campaigns and one-off campaigns for marketing purposes to bring in new sales.

I have used HubSpot and Mailchimp as well. One of the features I like about Zoho Campaigns is the integration with the CRM. The templates are nice and have a fair amount of flexibility in design. There are also a lot of social media insights and other analytics that are very helpful. Overall I would recommend you give it a try!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am using Zoho Campaigns on several levels as I have several clients that I use in conjunction with Zoho. I have used it for both recruiting purposes and for sharing important information with business teams. It has solved the issue of mass communication and is an invaluable tool as it also has an advanced campaign function and recently rolled out with SMS capabilities. In one instance I had a list of previous agents that had "dropped off" the radar so I created a campaign that informed them of changes that happened in the organization to see if they wanted to reach out to learn more.
Stacy Venditto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
When I relied heavily on Zoho Campaigns, I was a Consultant in an independent role and acted as all departments for my company. I used the tools internally for outreach to generate new client engagements as well as to support various clients' ad-hoc email campaign needs. This allowed me to keep costs low which was a high priority.
February 05, 2020

Campaigns the Zoho way!

Mehdi Aherraki | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Campaign for our mailing campaign and promotion, but also our segmented customer groups (special offers, events, exclusive project reporting). It's beneficial and straightforward to use thanks to its intuitive and easy-to-learn interface. It helped us move from drafting individual messages (not appealing, boring, and not good-looking at all) to more beautiful, concise, arranged emails.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Campaigns in conjunction with the rest of the Zoho suite. It's used for multiple clients for various communication purposes, both internal and external marketing. We build and schedule email campaigns within it, and send to lists according to our content calendar. We've implemented this program, again, in conjunction with other Zoho programs, across multiple companies.
Chris Lesner | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
We wanted to replace our Mailchimp account with Zoho Campaigns in order to schedule out mass emails. We also wanted to do email funnels that would help take our customers on a segmented journey based on different tags in our Zoho Campaigns CRM. This ended up being a very big mistake on our part.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My sales and marketing department use this software. Being a real estate company it is very much necessary to communicate with our clients frequently about real estate news and offers. So we use this software to maintain that communication. Our marketing team use this software for sending newsletters to our clients on weekly basis. For real estate projects promotions we use this software.
September 14, 2018

Great marketing tool

Jared Hansen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zoho Campaigns is being used to manage email marketing efforts within the marketing department of the organization. With its connection and reliance on Zoho CRM is perhaps its greatest strength, as it allows the marketing department to organize its efforts across the various silos. The insights drive and direct the email campaigns.
September 15, 2017

Zoho Campaigns Review

Justin Roodman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Campaigns to do mass outreach emails to targeted prospective customers. Specifically, we import our contacts from Zoho CRM into Campaigns and maintain a sync for those individuals. In addition to mass emailing, Zoho Campaigns has specific features which help improve open rates such as A/B testing, merge fields, and send scheduling.
Jon Porreca | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it company wide to promote our blog, update targeted lists about program changes, and send greetings to ALL lists or customers. It is an effective way to reach the masses, and the integration with Zoho CRM contacts is huge!
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