Zoho CRM gives organizations a customer relationship lifecycle management solution for managing organization-wide sales, marketing, customer support & service and inventory management.
Zoho CRM's sales force automation solution helps users track leads, prospects, and business opportunities. The existing customer data in it can be used for future up-selling and cross-selling opportunities.
With Zoho CRM marketing automation, users can plan marketing activities to improve the quality of the lead generation process. Additionally, users can measure the performance and effectiveness (ROI) of campaigns.
Zoho CRM's Cases and Solutions functionality streamlines the customer support process, so users can enable a better integration between sales and customer support processes.
Zoho CRM Inventory Management targets seamless integration between pre-sales and post-sales activities in a single application. Users can also track procurement of goods or services from a preferred list of vendors.