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Zoho Marketing Automation

Zoho Marketing Automation

Overview

What is Zoho Marketing Automation?

Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses…

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Recent Reviews
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Pricing

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Standard

$19

Cloud
per month 1000 contacts

Premium

$29

Cloud
per month 1000 contacts

Enterprise

$59

Cloud
per month 1000 contacts

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.zoho.com/marketingautomatio…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month 1000 contacts
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Product Details

What is Zoho Marketing Automation?

Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized experience. The marketing planner feature helps to plan the marketing campaign, from budgeting to calculating the ROI. Marketing managers can then analyze the effectiveness of their campaigns across all channels and make better decisions. They can also run tailored campaigns which are effective for their set of audience, across different platforms. The tool generates well-defined reports with channel attribution, which highlight the truly important parameters such as acquisition or customer loyalty. Zoho Marketing Automation also integrates with other business apps such as Google, YouTube or Twitter.

Zoho Marketing Automation helps users to generate leads, engage with audiences across multiple channels, and nurture leads to conversion. And it supports creating personalized campaigns to analyzing website performance, managing lead lifecycles, and optimizing marketing plans. It supports e-commerce businesses as well as advanced lead nurturing capabilities.

Zoho Marketing Automation Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: Website Behaviour Tracking - Tracks how visitors interacts with a website in terms of page visits and link clicks.
  • Supported: Multichannel Engagement - Email, SMS, Social, Web and Offline.
  • Supported: Landing Page - Design and hosting
  • Supported: Ecommerce Suite - Connects to a store and can run promotions (e.g. abandoned carts).
  • Supported: Marketing Planner - Supports planning, collaboration and execution of end-to-end marketing plans with ROI and budget tracking
  • Supported: Journeys and Workflows -Automated workflows to create customer journeys,with automated communication to nurture audiences.

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.Screenshot of Reach your target audience at their preferred channels and preferred time. Manage your brand's voice over social media channels and generate quality leads with a higher purchase intent.Screenshot of Analyse your brand's online footprint and measure your complete website performance. Set Goals, track sources and devices, and target your audience with advanced segments. A perfect alternative for Google Analytics.Screenshot of Revive shopping from abandoned carts, automate post-purchase followups and get a comprehensive view of how your online business is performing from a single place.Screenshot of Know your leads, what stages they are in and how ready they are for moving across the funnel.

Zoho Marketing Automation Video

Zoho Marketing Automation Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll countries
Supported LanguagesEnglish, Dutch, French, German, Hungarian, Italian, Japanese, Spanish, Chinese, Danish, Polish, Russian, Turkish, Vietnamese, Hindi, Korean, Thai, Indonesia, Swedish, Ukrainian, Bulgarian, Croatian, Czech, Portuguese, Portuguese - Brazilian

Frequently Asked Questions

Zoho Marketing Automation starts at $19.

HubSpot Marketing Hub, Adobe Marketing Cloud, and Keap are common alternatives for Zoho Marketing Automation.

Reviewers rate Mobile optimization and Email deliverability reporting and Data quality management highest, with a score of 8.5.

The most common users of Zoho Marketing Automation are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(10)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The reason that we procured Zoho Marketing Automation over five years ago was to support, manage, and grow our group travel program. At that time, we had hundreds of groups traveling on our train and we managed the process using excel documents. Obviously, the process was time-consuming and involved no automation. Once we onboarded Zoho Marketing Automation into our organization, it allowed us to place web forms onto our website, which triggered email responses and workflows that, due to the automation, increased our efficiency immediately. As development continued, we developed workflows for approvals to their trips, internal reporting, group travel surveys, and finally having opportunities to invest in marketing the program.
  • Web forms that integrate easily into a website.
  • Email workflows that are triggered based on status.
  • Scheduled reporting.
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
I could not begin to think of a situation where marketing automation is not appropriate, particularly for small and medium-sized businesses that often times are challenged with fewer resources. Lead generation, customer acquisition, conversion, and reselling all require the consistency and fluidity that marketing automation can provide. For Capitol Corridor, we are limited by the capacity of our trains, so we cannot oversell. By doing so, we would lose business. And we’ve leveraged marketing automation to help us manage our train capacity as well as create transparency in our service available to help close deals successfully.
Email & Online Marketing (8)
87.5%
8.8
WYSIWYG email editor
80%
8.0
Dynamic content
70%
7.0
Ability to test dynamic content
90%
9.0
Landing pages
80%
8.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Lead Management (4)
87.5%
8.8
Lead nurturing automation
80%
8.0
Lead scoring and grading
90%
9.0
Data quality management
100%
10.0
Automated sales alerts and tasks
80%
8.0
Campaign Management (2)
75%
7.5
Calendaring
80%
8.0
Event/webinar marketing
70%
7.0
Social Media Marketing (2)
75%
7.5
Social sharing and campaigns
80%
8.0
Social profile integration
70%
7.0
Reporting & Analytics (3)
86.66666666666666%
8.7
Dashboards
80%
8.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Platform & Infrastructure (5)
54%
5.4
API
100%
10.0
Role-based workflow & approvals
80%
8.0
Customizability
90%
9.0
Integration with Salesforce.com
N/A
N/A
Integration with SugarCRM
N/A
N/A
  • Increased employee efficiency by 75%
  • Decreased lost deals by 25%
  • 92% customer satisfaction
Zoho Marketing Automation is one of the best in its class when it comes to offering a technical solution that is very accessible to non-developers; the support that you get from Zoho customer support, message boards, and user groups is outstanding; the ability to customize the environment to align with your business works as you can expect; and the social media integrations are acceptable, although there is room for improvement.
Zoho really outshines its competition with its ease of use. You don't need to hire a developer to get you started, you really can do a lot on your own and it is very intuitive. I think many users will be surprised what they are able to accomplish on their own to make changes, even if they have relied on a developer to get them started.
The costs associated with this product are very transparent and easy to understand; I have yet to encounter a hidden fee. Being able to be billed monthly or annually provides another level of flexibility for small and medium-sized businesses or those that are just starting out. And what's better, Zoho always provides a free trial which really helped me in the decision making to choose them for our solution.
Robert Craig | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
From the Zoho One suite of apps, we use 22 of the apps in an end-to-end software ecosystem to track our clients from their initial visit on our website to onboarding, document management, project management, billing, and accounting as well as people management. With Zoho's SalesIQ, I can see who is currently on our website, which page(s) they've visited and for how long. We have the option of chatting with them directly or implementing a bot for targeted messaging and to answer frequently asked questions. The analytics and heatmap tracking on each page informs us where to target call to action buttons or where to make improvements.
  • Tracking and communicating with clients
  • Reporting through Zoho Analytics
  • Customization and flexibility
  • Internal communication through Zoho Cliq
  • HR management through Zoho People
  • Auto weekly visitor reports provid excellent contextualization data
  • How to leverage Zoho's powerful app suite into specific enterprise industry solutions by providing detailed case studies of existing clients
  • Share API and other limitations based on use cases and industry
  • Improve documentation of how each field works
Most people struggle with envisioning how to use the apps together to solve what we've built at my company. Zoho Marketing Automation can work in many industries but owners and decision makers need to understand the power that Zoho brings. Because of Zoho's flexibility, we have customized the apps to meet our specific needs the way our business runs. At long last, we have the information we have needed to make informed decisions to grow our company.
Email & Online Marketing (9)
96.66666666666666%
9.7
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
70%
7.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
95%
9.5
Lead nurturing automation
100%
10.0
Lead scoring and grading
80%
8.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
90%
9.0
Dashboards
100%
10.0
Standard reports
70%
7.0
Custom reports
100%
10.0
Platform & Infrastructure (5)
56%
5.6
API
80%
8.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
N/A
N/A
Integration with SugarCRM
N/A
N/A
  • Our business has grown by 20% since we implemented Zoho
  • Our processes are automated and easy to follow
  • Our internal and external communication has increased significantly allowing a much greater level of efficiency
We had excellent support from our Zoho Partner and resolved any questions quickly. It was easy to implement.
It's flexibility allowed for 100% adoption in our company
We are a professional service firm
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
Amanda Riddle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use marketing automation to track marketing campaigns and social media posts. This app allows our users to easily see the impact of various marketing efforts on an easy-to-use dashboard.
  • Ease of use
  • Integration with other applications
  • Planning tools
  • As a manufacturer, the way it is laid out doesn't always apply to us
Great for launching and managing marketing efforts. We use several Zoho apps and this gave us access to all the relevant data in one place.
Email & Online Marketing (9)
78.88888888888889%
7.9
WYSIWYG email editor
80%
8.0
Dynamic content
90%
9.0
Ability to test dynamic content
70%
7.0
Landing pages
70%
7.0
A/B testing
80%
8.0
Mobile optimization
80%
8.0
Email deliverability reporting
80%
8.0
List management
80%
8.0
Triggered drip sequences
80%
8.0
Lead Management (4)
82.5%
8.3
Lead nurturing automation
80%
8.0
Lead scoring and grading
80%
8.0
Data quality management
80%
8.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
65%
6.5
Calendaring
50%
5.0
Event/webinar marketing
80%
8.0
Social Media Marketing (2)
80%
8.0
Social sharing and campaigns
80%
8.0
Social profile integration
80%
8.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Platform & Infrastructure (5)
48%
4.8
API
80%
8.0
Role-based workflow & approvals
80%
8.0
Customizability
80%
8.0
Integration with Salesforce.com
N/A
N/A
Integration with SugarCRM
N/A
N/A
  • Saves our marketing team time
  • Saves time for management
  • Marketing effort payoff in sales is easily tracked
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
Love the integrations with other apps. We are heavy Zoho product users so this was an ideal step for us!
We are Zoho One users. I cannot stress enough the value of this platform. For the cost of a single application from competitors, Zoho offers an entire suite of applications to run your whole business
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