Overview
What is ZoomInfo Marketing?
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.
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How ZoomInfo Marketing Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Display advertising (5)7.878%
- Ad campaign creation (5)7.676%
- Customer interaction histories (5)6.868%
- Automated routing and prioritization (5)6.464%
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Pricing
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is ZoomInfo Marketing?
MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. MarketingOS also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales.
Using MarketingOS, marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations to target specific professionals, job titles, levels, or functions at in-market accounts exhibiting buyer intent. MarketingOS also features an in-market predictive score that ranks where prospects are in their buying journeys, informing how and when marketers should engage with prospects based on their ranking and helping them to prioritize their outbound efforts on prospects who are most likely to convert.
Additionally, MarketingOS gives teams ongoing monitoring of their entire universe of prospect and customer accounts, helps them cleanse and manage their marketing database effectively, and surfaces the best audiences based on fit, intent, and engagement. With ZoomInfo’s contact data, Intent data and intelligence, hyper-targeted campaigns can engage high-value accounts and buyers based on ideal customer criteria using 300-plus company attributes that reveal timely business needs and insights.
ZoomInfo Marketing Features
ABM Integrations Features
- Supported: Integrations with third-party software
- Supported: Automated workflow & orchestration
Intent Data Features
- Supported: 3rd party intent signals
- Supported: Downstream intent signals
- Supported: Account identification
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: ABM sales intelligence
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Engagement data tracking
Ad Campaigns Features
- Supported: Ad campaign creation
- Supported: Display advertising
- Supported: Contextual advertising
- Supported: Social advertising
- Supported: Ad reporting and analytics
Additional Features
- Supported: Form acceleration
- Supported: Human-first chat
- Supported: Meeting acceleration
ZoomInfo Marketing Screenshots
ZoomInfo Marketing Video
Introducing MarketingOS, an ABM platform powered by ZoomInfo's B2B data.
ZoomInfo Marketing Integrations
ZoomInfo Marketing Competitors
ZoomInfo Marketing Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
ZoomInfo Marketing Downloadables
Frequently Asked Questions
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.
Reviewers rate Account identification highest, with a score of 8.6.
The most common users of ZoomInfo Marketing are from Mid-sized Companies (51-1,000 employees).