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ZoomInfo Marketing

ZoomInfo Marketing
Formerly MarketingOS

Overview

What is ZoomInfo Marketing?

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.

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Recent Reviews
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How ZoomInfo Marketing Differs From Its Competitors

Marketing Performance

Getting the correct customer contact data is crucial and helps with B2B sales, social media campaigns, drip marketing and email campaigns. ZoomInfo helps with those things but you really have to put a lot of time into the investment in order to get your ROI.
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Marketing Performance

It has all the features needed to succeed as a digital or demand-gen marketer. The robust ad network, the form completion and scheduler tools, and the other aspects of ZoomInfo combine to create a supercharged platform. Using this platform has greatly helped me achieve my goals.
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Marketing Performance

The B2B Demand Side Platform (DSP) allows us to automate the purchase of digital advertising, providing access to a wide range of ad inventory across the web, mobile, video, and social media. By leveraging data and insights from ZoomInfo, we can target our ideal customer profiles more accurately …
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Marketing Performance

Retargeting has been huge for us in maintaining that relationship with leads over the buying cycle. In software this could be 12 months or more - tricky to call out direct ROI for individual campaigns, but we have at least half a dozen contracts from nurture campaigns.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 15 features
  • Display advertising (5)
    7.8
    78%
  • Ad campaign creation (5)
    7.6
    76%
  • Customer interaction histories (5)
    6.8
    68%
  • Automated routing and prioritization (5)
    6.4
    64%

Reviewer Pros & Cons

View all pros & cons
Verified User
Manager in Marketing
Warehousing Company, 201-500 employees
Jesse Miller | TrustRadius Reviewer
Jesse Miller
ABM Manager
Newsela (Computer Software, 51-200 employees)
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Pricing

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ZoomInfo Marketing

ZoomInfo Marketing

N/A
Unavailable

What is ZoomInfo Marketing?

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

6 people also want pricing

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

6.7
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.1
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

6.9
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.6
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6
Avg 8.4
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Product Details

What is ZoomInfo Marketing?

MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. MarketingOS also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales.

Using MarketingOS, marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations to target specific professionals, job titles, levels, or functions at in-market accounts exhibiting buyer intent. MarketingOS also features an in-market predictive score that ranks where prospects are in their buying journeys, informing how and when marketers should engage with prospects based on their ranking and helping them to prioritize their outbound efforts on prospects who are most likely to convert.

Additionally, MarketingOS gives teams ongoing monitoring of their entire universe of prospect and customer accounts, helps them cleanse and manage their marketing database effectively, and surfaces the best audiences based on fit, intent, and engagement. With ZoomInfo’s contact data, Intent data and intelligence, hyper-targeted campaigns can engage high-value accounts and buyers based on ideal customer criteria using 300-plus company attributes that reveal timely business needs and insights.

ZoomInfo Marketing Features

ABM Integrations Features

  • Supported: Integrations with third-party software
  • Supported: Automated workflow & orchestration

Intent Data Features

  • Supported: 3rd party intent signals
  • Supported: Downstream intent signals
  • Supported: Account identification

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: ABM sales intelligence

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Engagement data tracking

Ad Campaigns Features

  • Supported: Ad campaign creation
  • Supported: Display advertising
  • Supported: Contextual advertising
  • Supported: Social advertising
  • Supported: Ad reporting and analytics

Additional Features

  • Supported: Form acceleration
  • Supported: Human-first chat
  • Supported: Meeting acceleration

ZoomInfo Marketing Screenshots

Screenshot of MarketingOS DashboardScreenshot of Target Audience

ZoomInfo Marketing Video

Introducing MarketingOS, an ABM platform powered by ZoomInfo's B2B data.

ZoomInfo Marketing Integrations

ZoomInfo Marketing Competitors

ZoomInfo Marketing Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

ZoomInfo Marketing Downloadables

Frequently Asked Questions

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.

6sense, Demandbase One, and Terminus ABM Platform are common alternatives for ZoomInfo Marketing.

Reviewers rate Account identification highest, with a score of 8.6.

The most common users of ZoomInfo Marketing are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(26)

Attribute Ratings

Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
March 14, 2024

MarketingOS is poised to be a market leader in the GTM platform space.

Jesse Miller | TrustRadius Reviewer
Jesse Miller
ABM Manager
Newsela (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
MarketingOS is a great tool for running account-based marketing motions. Due to its seamless integration with the already popular and effective SalesOS platform, its ability to drive sales and marketing alignment is best in class. Build audiences based on ZoomInfo's robust database and then serve ads across various channels to achieve maximum ROI. It's as simple as that. Plus, all the reporting and additional products like FormComplete really get the GTM engine purring.
March 10, 2024

Quick access to customer info.

Verified User
Employee in Marketing
Hospitality Company, 10,001+ employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Zoom info to be able to get more information on prospects, such as who is the relevant person to speak to within a company, and identifying the decision maker, for example, once we have been given a company that might be interested in our services.
January 26, 2024

MarketingOS left much to be desired. It doesn't have full integration with SalesOS and not all of the touted features are ready. The support wasn't great either.

Verified User
Executive in Marketing
Restaurants Company, 201-500 employees
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Used it as an ABM tool to build audiences and run ads. Also occasionally told which companies were visiting the website and some of their intent.
November 11, 2023

Enterprise Grade Marketing Platform

Verified User
Manager in Marketing
Computer Software Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We have several use cases for ZoomInfo at AOT Technologies. First is Lead Intelligence & Generation. Finding in-market Leads within our ICP is hugely valuable. The second is lead qualification. Inbound leads are assessed using Zoominfo to qualify them at the top of funnel.
Lastly, Sales and Leadership use the platform to gain insights into market behaviours.
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