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ZoomInfo Marketing

ZoomInfo Marketing
Formerly MarketingOS

Overview

What is ZoomInfo Marketing?

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.

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Recent Reviews
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How ZoomInfo Marketing Differs From Its Competitors

Marketing Performance

Getting the correct customer contact data is crucial and helps with B2B sales, social media campaigns, drip marketing and email campaigns. ZoomInfo helps with those things but you really have to put a lot of time into the investment in order to get your ROI.
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Marketing Performance

It has all the features needed to succeed as a digital or demand-gen marketer. The robust ad network, the form completion and scheduler tools, and the other aspects of ZoomInfo combine to create a supercharged platform. Using this platform has greatly helped me achieve my goals.
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Marketing Performance

The B2B Demand Side Platform (DSP) allows us to automate the purchase of digital advertising, providing access to a wide range of ad inventory across the web, mobile, video, and social media. By leveraging data and insights from ZoomInfo, we can target our ideal customer profiles more accurately …
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Marketing Performance

Retargeting has been huge for us in maintaining that relationship with leads over the buying cycle. In software this could be 12 months or more - tricky to call out direct ROI for individual campaigns, but we have at least half a dozen contracts from nurture campaigns.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 15 features
  • Display advertising (5)
    7.8
    78%
  • Ad campaign creation (5)
    7.6
    76%
  • Customer interaction histories (5)
    6.8
    68%
  • Automated routing and prioritization (5)
    6.4
    64%

Reviewer Pros & Cons

View all pros & cons
Verified User
Manager in Marketing
Warehousing Company, 201-500 employees
Jesse Miller | TrustRadius Reviewer
Jesse Miller
ABM Manager
Newsela (Computer Software, 51-200 employees)
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Pricing

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ZoomInfo Marketing

ZoomInfo Marketing

N/A
Unavailable

What is ZoomInfo Marketing?

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

6 people also want pricing

Alternatives Pricing

Folloze

Folloze

N/A
Unavailable
What is Folloze?

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign…

PFL Direct Mail Platform

PFL Direct Mail Platform

$40,000
per year
What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

6.7
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.1
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

6.9
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.6
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6
Avg 8.4
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Product Details

What is ZoomInfo Marketing?

MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. MarketingOS also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales.

Using MarketingOS, marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations to target specific professionals, job titles, levels, or functions at in-market accounts exhibiting buyer intent. MarketingOS also features an in-market predictive score that ranks where prospects are in their buying journeys, informing how and when marketers should engage with prospects based on their ranking and helping them to prioritize their outbound efforts on prospects who are most likely to convert.

Additionally, MarketingOS gives teams ongoing monitoring of their entire universe of prospect and customer accounts, helps them cleanse and manage their marketing database effectively, and surfaces the best audiences based on fit, intent, and engagement. With ZoomInfo’s contact data, Intent data and intelligence, hyper-targeted campaigns can engage high-value accounts and buyers based on ideal customer criteria using 300-plus company attributes that reveal timely business needs and insights.

ZoomInfo Marketing Features

ABM Integrations Features

  • Supported: Integrations with third-party software
  • Supported: Automated workflow & orchestration

Intent Data Features

  • Supported: 3rd party intent signals
  • Supported: Downstream intent signals
  • Supported: Account identification

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: ABM sales intelligence

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Engagement data tracking

Ad Campaigns Features

  • Supported: Ad campaign creation
  • Supported: Display advertising
  • Supported: Contextual advertising
  • Supported: Social advertising
  • Supported: Ad reporting and analytics

Additional Features

  • Supported: Form acceleration
  • Supported: Human-first chat
  • Supported: Meeting acceleration

ZoomInfo Marketing Screenshots

Screenshot of MarketingOS DashboardScreenshot of Target Audience

ZoomInfo Marketing Video

Introducing MarketingOS, an ABM platform powered by ZoomInfo's B2B data.

ZoomInfo Marketing Integrations

ZoomInfo Marketing Competitors

ZoomInfo Marketing Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

ZoomInfo Marketing Downloadables

Frequently Asked Questions

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.

6sense, Demandbase One, and Terminus ABM Platform are common alternatives for ZoomInfo Marketing.

Reviewers rate Account identification highest, with a score of 8.6.

The most common users of ZoomInfo Marketing are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(26)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
March 08, 2024

Great tool for quick and safe go live.

Yigal Rabi | TrustRadius Reviewer
Yigal Rabi
Business applications manager
Gloat (Computer Software, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Lead generation tool data quality routing automation for SDR integration with Salesforce.
Pros and Cons
  • Lead search engine.
  • Market analysis.
  • Lead generation.
  • Integration with Salesforce.
  • Routing automation for lead assignment.
  • Duplicates check.
  • Relationship with opportunities.
Likelihood to Recommend
Great for lead/account search lead generation to CRM, solving data quality issues, helping prioritize leads that need improvement in regards to their relationship with opportunities, lead ownership logic, and forecasting.
ZoomInfo Marketing Feature Ratings
ABM Integrations (2)
80%
8.0
Integrations with third-party software
90%
9.0
Automated workflow & orchestration
70%
7.0
Intent Data (3)
86.66666666666666%
8.7
3rd party intent signals
90%
9.0
Downstream intent signals
80%
8.0
Account identification
90%
9.0
Audience Segmentation & Targeting (3)
80%
8.0
Standard visitor segmentation
80%
8.0
Behavioral visitor segmentation
80%
8.0
ABM sales intelligence
80%
8.0
Engagement (3)
80%
8.0
Automated routing and prioritization
80%
8.0
Customer interaction histories
80%
8.0
Engagement data tracking
80%
8.0
Ad Campaigns (5)
78%
7.8
Ad campaign creation
90%
9.0
Display advertising
70%
7.0
Contextual advertising
70%
7.0
Social advertising
70%
7.0
Ad reporting and analytics
90%
9.0
Return on Investment
  • Generation of cold leads.
  • Data quality.
  • ABM targeting.
Usability
9
Very intuitive and simple to use, no need for much training, friendly UI, great customer service with respectful SLA.
Marketing Performance
The tool helps understand which campaign generates more hot leads and eventually revenue by showing the matrix data related to clicks, views, leads generated, and pipeline.
Alternatives Considered
Other Software Used
Users and Roles
25
Marketing Sales Sales Ops IT BI.
Support Headcount Required
2
Marketing ops IT.
Business Processes Supported
  • Campaign ROI.
  • Lead generation.
  • Data quality.
Innovative Uses
  • Account targeting.
  • Data accuracy.
  • Market analysis.
Future Planned Uses
  • forecasting
  • Leverage integration with Salesforce.
  • AI
Likelihood to Renew
9
Products Replaced
Key Differentiators
  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
  • Ease of Use
Fast and easy implementation of intuitive UI.
Evaluation Lessons Learned
No change.
Implementation Rating
9
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was a small part of the implementation and was well-handled
Clear detailed design.
Implementation Issues
  • Missing field mapping with CRM.
  • Clear idea of target accounts.
  • Logical lead generation.
Training Types Used
  • Online Training
Online Training
8
Calls using Zoom remote sessions, emails chat.
Product Configurability
8
Easy to use, good value for money, new version releases with improvements.
Configuration Lessons
Have a clear design and KPI's resources for implementation and enablement.
UI Customization
No - we have not done any customization to the interface
Extensibility and Customization
No - we have not done any custom code
Additional Customization Considerations
Integration with Salesforce.
Support Rating
9
Good SLA quality and kind support online documents.
Premium Support
no
Bug Resolution
No
Exceptional Examples of ZoomInfo Marketing Support
During the implementation including remote sessions.
Easy Tasks
  • Data search.
  • Manage list views.
  • Integration with Salesforce.
Difficult Tasks
  • Campaign performance view.
  • Prioritize leads.
  • Dashboard
Scalability
8
Enable scalable process and implementation to use for marketing and sales.
Reliability and Availability
8
Performance
9
Ease of Integration
9
Systems Integrated With
  • Salesforce
  • BI
Zero code, all UI-based.
Future Integration Plans
  • Gong
  • Chilli piper
Not sure.
Types of Integration
  • File import/export
  • Single Signon
  • API (e.g. SOAP or REST)
  • ETL tools
Integration Lessons Learned
Ensure interface match.
Pre-Sale Experience
8
Post-Sale Experience
8
Professional Services
8
Key Negotiation Points
market brunch
Contract Terms and Pricing Model
8
No, it was clear.
Dealing with ZoomInfo
Know your requirements and use forecast.
Upgrade Process
No
Upgrade Benefits
  • feature improvement
Anticipated Benefits from Future Upgrades
  • more capabilities
Future Edition Upgrade Plans
No
Migrating Between Editions
No
January 26, 2024

MarketingOS left much to be desired. It doesn't have full integration with SalesOS and not all of the touted features are ready. The support wasn't great either.

Verified User
Executive in Marketing
Restaurants Company, 201-500 employees
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Used it as an ABM tool to build audiences and run ads. Also occasionally told which companies were visiting the website and some of their intent.
Pros and Cons
  • Identify Website Visitors
  • Build Audiences
  • Run Ads
  • The integration with SalesOS leaves much to be desired.
  • It's hard to prospect accounts within MarketingOS
  • There were a few technical issues that need to be fixed.
Likelihood to Recommend
It's better than nothing. Their support and customer success teams leave much to be desired. The product lacks complete and seamless integration with their flagship SalesOS product. It did provide insight as to who is visiting the website. The ads component was ok. There is a lot that needs to be improved before purchasing again.
ZoomInfo Marketing Feature Ratings
ABM Integrations (2)
30%
3.0
Integrations with third-party software
20%
2.0
Automated workflow & orchestration
40%
4.0
Intent Data (3)
43.33333333333333%
4.3
3rd party intent signals
20%
2.0
Downstream intent signals
40%
4.0
Account identification
70%
7.0
Audience Segmentation & Targeting (3)
20%
2.0
Standard visitor segmentation
30%
3.0
Behavioral visitor segmentation
20%
2.0
ABM sales intelligence
10%
1.0
Engagement (3)
36.666666666666664%
3.7
Automated routing and prioritization
20%
2.0
Customer interaction histories
40%
4.0
Engagement data tracking
50%
5.0
Ad Campaigns (4)
65%
6.5
Ad campaign creation
60%
6.0
Display advertising
80%
8.0
Social advertising
60%
6.0
Ad reporting and analytics
60%
6.0
Return on Investment
  • As with any ABM tool, it can help provide the full story on new accounts.
  • Since the price was discounted to $30,000/year, you'll get what you pay for.
Usability
5
It's not rocket science provided that your own systems (Saleforce and Hubspot) are in order.
Marketing Performance
They can help you focus efforts and budget on the accounts that matter.
Alternatives Considered
If you are already using ZoomInfo SalesOS, then you're almost obligated to get MarketingOS since they don't integrate with Demandbase or 6sense.
Implementation Rating
2
They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
Implementation Details / Implementation Partner
  • Implemented in-house
Change Management Lessons
Change management was a minor issue with the implementation
Implementation Issues
  • The custom intent topics are a pain to choose and you don't have much control of it.
Support Rating
2
They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
Premium Support
It's supposed to come with support. I don't think you can buy extra support?
Bug Resolution
Yes
No and it likely won't until the next contract cycle.
Exceptional Examples of ZoomInfo Marketing Support
Not really.
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