ZoomInfo Reviews

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627 Ratings
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Score 8.3 out of 100

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Reviews (1-25 of 313)

Joshua Partyka | TrustRadius Reviewer
June 25, 2020

Essential for prospecting and finding new contacts

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Gathers useful information on a prospect or company.
  • Interface is clean and easy to maneuver.
  • I love how it is integrated with Salesforce and Linkedin.
  • When a company's HQ is outside of the US, it does not allow me to transfer the contact to Salesforce as a lead. I'm not sure if there is a way around this, but I then have to enter the lead manually on Salesforce, which takes more time.
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Sean Mir | TrustRadius Reviewer
June 25, 2020

ZoomInfo is Priceless

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Prospecting
  • Contact information
  • Validating
  • Updated contact information.
  • Updated company insight.
  • Notifying us when there is movement between roles or when people leave the company.
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Andrew Gale | TrustRadius Reviewer
June 25, 2020

ZoomInfo is one of the most essential sales tools thus far in my career as a BDR.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • ZoomInfo has an ease of use that is unparalleled in my opinion. They recently revamped their UI and it looks great and everything is very straight forward. They also offer detailed instructions for new users.
  • Their phone numbers and emails listed are very reliable, I use it as my source of truth because the tool we use to complement it isn't as reliable.
  • ZoomInfo basically contains every company you can imagine.
  • I have zero complaints in regards to Zoominfo. No database is perfect, but this is the most reliable I have ever used.
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Tiffany Karabin | TrustRadius Reviewer
June 24, 2020

Very useful software for sales people!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The contact info for people is pretty great.
  • I love the company info so I can get the backstory.
  • Organizational charts for companies.
  • Searching for specific job titles in the company doesn't always show everyone with that title.
  • Not all organization charts are there for every company.
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Jordan Harnum | TrustRadius Reviewer
June 24, 2020

ZoomInfo: Would recommend

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Phone numbers: plentiful and accurate.
  • ZoomInfo scoops are great insight and they send emails every week.
  • Org charts are accurate.
  • Some HQ phone numbers get mixed in with personal phone numbers.
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Justin Lowell | TrustRadius Reviewer
June 24, 2020

ZoomInfo: Best tool for contact info & marketable insights

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Current, accurate contact information.
  • Scoop and news info in the same place helps start relevant conversations with insight.
  • Easy, smooth integration with Salesforce (plus an awesome Chrome extension).
  • I'd like to be able to export tech stack data.
  • I'd love to be able to sync this with my LinkedIn Sales Nav Account to reduce the manual burden of re-creating target Accounts in both systems.
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Jeremy Schmerer | TrustRadius Reviewer
June 24, 2020

Zoom info

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Provides contact info for difficult to reach prospects.
  • User-friendly
  • Syncs well with other systems.
  • How often it is updated.
  • Perhaps simplifying the search query options, there are many that I don’t use.
  • Perhaps more ability to sort the contacts that come up in a search.
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Cameron Davis | TrustRadius Reviewer
June 16, 2020

Data quality: good. Usability: bad.

Score 3 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Seems to have more contact points than other platforms (personal emails, cell phones).
  • Management hierarchy display is somewhat helpful.
  • NAICS/SIC filter options are nice... if...
  • Intent feature is very cool.
  • The boolean logic is terrible and extremely confusing to enter a "not" command.
  • LinkedIn URL's require an email to support to append an exported file.
  • Because of the (lack of) boolean logic, the platform requires a lot of downloading of preview files, scrubbing and then re-uploading a file and again - exporting it to get a clean contact list.
  • Depending on the export type (companies, contacts, intent), the CSV file formats (column headers) are different for each export.
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Maian Tran | TrustRadius Reviewer
May 06, 2020

ZoomInfo Pros and Cons

Score 4 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • I have more access to phone numbers than I used to.
  • The tool itself is quite fast.
  • Some contact information is out of date. I would say like 20% of the time the person isn't at that same job or has a different title
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John Dooley | TrustRadius Reviewer
April 03, 2020

ZoomInfo BDR review

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Collection of accurate data
  • Organization Tree is an awesome feature.
  • Seemless integration with our sales enablement tool.
  • Workflow can be slow at times.
  • Quicker up-to-date prospect profiles (Ex. prospect's employer is out of date).
  • Sometimes crashes.
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Lucas Armstrong | TrustRadius Reviewer
March 17, 2020

If you are seeking fresh contacts to increase prospecting efforts look into ZoomInfo

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Updated contacts.
  • Ease of adding contacts to CRM.
  • Monthly mass uploads of new contacts.
  • The actual ZoomInfo browser could make uploading contacts easier.
  • Better filters to find when a contact started.
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Karen Forester | TrustRadius Reviewer
June 23, 2020

ZoomInfo Review

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Scoops.
  • Accurate Direct Phone Numbers.
  • Accurate Titles.
  • Make Lists, MatchLists easier to use.
  • Cross reference with CRM to find all companies in zip codes that are not in our Database.
  • Searchable quick help with step by step short videos.
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Nick Flory | TrustRadius Reviewer
February 04, 2020

Zoom Into Pipeline Generation with ZoomInfo

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • ZoomInfo supplies Org Charts, which are good for laddering up to Dirac, VPs, and C level.
  • Provides the ability to filter by desired contact info (biz email, direct phone, etc.).
  • Boolean (logic) searches within organizations.
  • Add the ability to select multiple tag lists at once for viewing.
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Taylor Davis | TrustRadius Reviewer
May 20, 2020

ZoomInfo is Dishonest

Score 1 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • List was of medium quality.
  • ZoomInfo used misleading language in the contract to auto-renew and pushed us for more payment even though we do not log in anymore and we verbally agreed that this would not auto-renew. They have been very unreasonable.
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Anonymous | TrustRadius Reviewer
July 03, 2020

ZoomInfo is great so far, only had for a short time, but looking forward to full utilization!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Robust database of company and professional information
  • Provides contact information
  • Can find professionals connected with specific organizations
  • Sometimes contact information isn't available for persons
  • Sometimes contact information is outdated
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Anonymous | TrustRadius Reviewer
June 25, 2020

Overall a Powerful Data Source for Sales and Marketing Organizations

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Identify Key Contacts within Corporate Hierarchies.
  • Allows for a bulk import of contacts for any account in the CRM.
  • Provides unique insights like technologies used and recent news.
  • Revenue data for private companies often needs a second check.
  • Sometimes contact and account data is out of date.
  • Some connectivity issues with Salesforce.
Read this authenticated review

Feature Scorecard Summary

Advanced search (298)
Identification of new leads (279)
List quality (293)
List upload/download (262)
Ideal customer targeting (274)
Load time/data access (286)
Contact information (300)
Company information (296)
Industry information (280)
Lead qualification process (52)
Smart lists and recommendations (52)
Salesforce integration (190)
Company/business profiles (273)
Alerts and reminders (125)
Data hygiene (257)
Automatic data refresh (221)
Tags (158)
Filters and segmentation (265)
Sales email templates (80)
Append emails to records (25)

About ZoomInfo

ZoomInfo powered by DiscoverOrg combines a comprehensive business database with technology to fuel a go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With features and integrations incorporated into your workflows, the company is on a mission to deliver more leads for sales and marketing, with more closed deals, more efficiency for operations, and more control for leadership.

ZoomInfo Features

Prospecting Features
Has featureAdvanced search
Has featureWeb browser extension
Has featureIdentification of new leads
Has featureList quality
Has featureEmail contacts
Has featureDirect dial contacts
Has featureList upload/download
Has featureIdeal customer targeting
Does not have featureLinkedIn integration
Does not have featureData.com integration
Has featureLoad time/data access
Does not have featureReverse IP lookup
Sales Intelligence Data Standards Features
Has featureContact information
Has featureCompany information
Has featureIndustry information
Data Augmentation & Lead Qualification Features
Does not have featureLead qualification process
Does not have featureSmart lists and recommendations
Has featureSalesforce integration
Has featureCompany/business profiles
Has featureNews updates
Has featureWeb traffic insights
Has featureProspect tracking/following
Has featureAlerts and reminders
Has featureData hygiene
Has featureAutomatic data refresh
Has featureTags
Has featureFilters and segmentation
Does not have featureNotes
Has featureSalesforce opportunity creation
Has featureAbility to append contact, lead, and account level data
Sales Intelligence Email Features Features
Does not have featureAutomated initial emails
Has featureSales email templates
Does not have featureSales landing pages
Does not have featureEngagement tracking
Does not have featureAppend emails to records
Does not have featureGmail integration
Has featureExchange integration
Has featureMarketing automation integration

ZoomInfo Competitors

Data.com, InsideView, Hoover's (Legacy)


  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

ZoomInfo Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

ZoomInfo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No