Name: Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Rating: 9.8 (7 reviews)
Author: Zywave

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Chatbot

Performance Testing

Development

School Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Document Management

Enterprise Legal Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Enterprise

Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Referral

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printers

3D Printing

Business Process Automation

Cloud Migration

Cloud Storage

Continuous Delivery

Database-as-a-Service (DBaaS)

Firewall

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Product Implementation Services

Server Virtualization

System Monitoring

Test Management

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Contest Management

Email Marketing

Marketing Attribution

Marketing Automation

Press Release Management

Social Media Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales Enablement

Sales

Cloud Access Security Brokers

Cloud Infrastructure Entitlement Management

Security

Aviation

Construction Takeoff and Estimating

Digital Forensics

Financial Services CRM

Hospital Management

Internet of Medical Things

Medical Office EMR & EHR

Population Health Management

Veterinary

Vertical-Specific

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BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

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Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Likelihood to Recommend

Content Publishing

Content Reporting & Analytics

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

<div>Zywave leads the insurance tech industry with the most expansive portfolio of sales management and client delivery solutions available.</div><div>Through deep expertise and an unparalleled content offering, we offer our partners solutions that deliver business efficiency, effectiveness, and insights.</div><div>At Zywave , we enhance and automate the conventional so your advice can be exceptional.</div>

Zywave

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

Agency Owner

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) 2021-02-02 10:25:51

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Content Marketing Software

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives us the ability to look and feel much larger and more professional and helps us compete with the larger shops. There isn't a topic out there that they haven't addressed with legally proofed agency branded documents, videos, or posters. A true compendium of knowledge.

I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.

It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.

It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Overview

What is Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)?