Amazon Cognito vs. Microsoft Entra ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Cognito
Score 7.5 out of 10
N/A
Amazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.
$0.01
Per MAU
Microsoft Entra ID
Score 8.9 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
Pricing
Amazon CognitoMicrosoft Entra ID
Editions & Modules
Starting Price
$0.01
Per MAU
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
Offerings
Pricing Offerings
Amazon CognitoMicrosoft Entra ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Amazon CognitoMicrosoft Entra ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Amazon Cognito
-
Ratings
Microsoft Entra ID
8.6
87 Ratings
6% above category average
ID-Management Access Control00 Ratings8.885 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.086 Ratings
Multi-Factor Authentication00 Ratings9.286 Ratings
Password Management00 Ratings8.282 Ratings
Account Provisioning and De-provisioning00 Ratings8.481 Ratings
ID Management Workflow Automation00 Ratings8.263 Ratings
ID Risk Management00 Ratings8.565 Ratings
Best Alternatives
Amazon CognitoMicrosoft Entra ID
Small Businesses
Dashlane
Dashlane
Score 9.2 out of 10
Dashlane
Dashlane
Score 9.2 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.5 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.5 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
8.0
(15 ratings)
8.8
(99 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(14 ratings)
Usability
8.0
(2 ratings)
8.5
(8 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
7.0
(3 ratings)
8.5
(21 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.4
(3 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.5
(2 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
Amazon AWS
Well Suited
  1. B2C mobile and web apps with a high number of users.
  2. Cheaper and cost-effective.
  3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
Not Suited For:
  1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
  2. For any use-cases needing SCIM.
  3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
Read full review
Microsoft
It is well suited for creating and updating and deleting employee attributes through Azure AD provisioning. But there can be some scenarios such as installation of provisioning agent documentation can be improved with proper screenshots. This will help consultants better in further implementations in future. The integration perspective is good but still the documentation available has scope of improvement.
Read full review
Pros
Amazon AWS
  • Strong integration with React.js and client-side applications
  • Easy to bridge Cognito identities with the rest of the AWS ecosystem
  • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
  • Easy integration with AWS Lambda to extend and add sophistication to the service
Read full review
Microsoft
  • Microsoft Entra ID's biometric authentication improves security and streamlines user access through facial recognition and fingerprint scanning, which are reliable and practical.
  • Users can easily confirm their identities using biometrics, smart cards, or PINs, increasing security without disrupting business operations.
  • Microsoft Entra ID provides us with a thorough security comprehension by allowing us to effectively manage user identities, regulate access entitlements, and track authentication events.
Read full review
Cons
Amazon AWS
  • Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
  • Some Console screens would benefit from improved search and filtering options.
  • When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.
Read full review
Microsoft
  • Support has been less responsive than we'd like. Sometimes, responses/callbacks can take days.
  • There seem to be some credential conflicts with users who had "personal" accounts in the past using the same email address.
  • Would like more options for chat-based troubleshooting, rather than phone or email.
Read full review
Likelihood to Renew
Amazon AWS
No answers on this topic
Microsoft
In an Office 365 environment Entra ID is part of the package,
it makes life easier compared to a traditional active directory.

It’s feature rich, packed with analytics and security features
to protect users from being compromised, it can be costly to equip all users
with the extra features but is well worth the time saved and the extra features
to avoid potential security breaches that can be costly for companies.

The SSO features and integration into 3rd party
applications is something that interests us, but a lot of our specialist software
doesn’t support it, but it’s currently being developed so that will be another
feature we will be using in the future.
Read full review
Usability
Amazon AWS
All the features AWS Cognito offers gives the user the options they need without making it too complicated. Your customers will be happy. On the administration site usability is also great. After a small learning curve, you can setup Cognito for your usage
Read full review
Microsoft
I think it can be hard to manage, but only because it is so big. Any time you have a lot you can do the management of it gets harder. They do a good job making it good to use and document the product very well.
Read full review
Reliability and Availability
Amazon AWS
No answers on this topic
Microsoft
There has been a handful of outages but they have been either minimal or rarely severe
Read full review
Performance
Amazon AWS
No answers on this topic
Microsoft
I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
Read full review
Support Rating
Amazon AWS
AWS Support overall is poor. Your main resources are trainings and the docs, and the docs can be very confusing. Using Cognito well involves having a developer learn it deeply and help support your team in understanding it. That said, Cognito's competitors also have dismal support and even worse documentation, so while this isn't a strength for Cognito it may still be the frontrunner here.
Read full review
Microsoft
I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
Read full review
Online Training
Amazon AWS
No answers on this topic
Microsoft
Most training was internally produced
Read full review
Implementation Rating
Amazon AWS
No answers on this topic
Microsoft
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
Read full review
Alternatives Considered
Amazon AWS
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
Read full review
Microsoft
Microsoft seems to be the better service for cloud identity syncing and is still a leader in this realm. Their service is reliable, and we use it with all of our clients. Compared to Okta, the cost is more affordable and they include a lot of services in the Microsoft licensing plans. This makes it the better option for most cases.
Read full review
Contract Terms and Pricing Model
Amazon AWS
No answers on this topic
Microsoft
The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
Read full review
Scalability
Amazon AWS
No answers on this topic
Microsoft
Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
Read full review
Professional Services
Amazon AWS
No answers on this topic
Microsoft
Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
Read full review
Return on Investment
Amazon AWS
  • ROI is great for Amazon Cognito Overall.
  • It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
  • The paid pricing is also affordable, so a positive impact on ROI.
Read full review
Microsoft
  • I believe that the reduction in requests for lost access passwords has been considerably reduced by 20%.
  • There has been an increase in the productivity of each user who has used Entra ID; what these types of programs do is act as a motivator for users so that they can work more comfortably and avoid procrastinating.
Read full review
ScreenShots