B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

Podcast recording and editing can be done by professionals, amateurs, and everyone in between. No matter the content of your…

Many invoicing software are built with larger organizations and financial professionals in mind with features that a small business doesn’t…

The bigger the company the more powerful the software you need to have. Instead of searching for and switching between…

IT infrastructure monitoring is critical to the successful operation of any enterprise. Networks are composed of many moving parts that…

For many professionals, modern data analytics may make them wish they’d paid more attention in middle school math class. Mathematical…

70% of organizations have experienced project failure at some point over the past year, according to research from KPMG. One…

Finding the right business software is like trying to buy a one size fits all shoe for five different people.…

Power outages, severe storms, and cyberattacks are on the rise. Your risk of data loss or service interruptions from a…

Low-code environments offer the chance to build your ideal application with little to no coding experience. Companies can create their…

Social media is indispensable for enterprises looking to maintain a strong competitive advantage. According to recent research by Sprout Social,…

Payroll is the lifeblood of HR. Everything else can go wrong. Employees can repeat training modules, and HR can revise…

Building a solid social media presence is the fastest and cheapest way for small business owners to increase brand engagement,…

There is a gap between the users of business applications and the software developers. This is why some business software…

Web analytics software helps businesses anticipate the needs of their consumers. Through data collection and analysis, teams can observe real-time…

Website analytics is an effective way for platforms to improve their website and meet the needs of consumers. You don’t…

Large or small, your business is one disaster away from utter ruin. A fire, a flood, a grid outage, or…

It might sound far-fetched, but there is a way for teams to create their own project and business management software.…

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. By using the…

Corporate learning management systems allow companies to effectively train new hires, maintain compliance, and provide professional development opportunities. Given that…

Web analytics is the realistic way virtual platforms can read the minds of their website visitors. Through data collection and…