B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

No matter what industry you’re in, your target customers are on social media, and they want to see you there…

Delivering a great customer experience today also means managing your online presence. For a contact center or sales teams to…

The amount of data storage required by companies is vast, and only going to continue to grow. Data warehouse storage…

Communication is key for all relationships, especially your customer relationships. You want your consumers to always be able to reach…

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience…

Accounting has a reputation for being boring, but the market is fierce. With the needs of accounting changing as fast…

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped…

Customer service is the most powerful way a company can grow. It’s especially integral for the success of sales and…

Small businesses will go far if they have amazing customer communication. If you want to keep fostering strong customer connections…

If you’re a small business looking to grow at scale, expand your market share, or even stay afloat, marketing intelligence…

Help desks are a vital tool for companies to make a good impression on customers when its most important: when…

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. With the right…

Marketing to and connecting with consumers on social media networks is an almost mandatory practice for eCommerce platforms. Shoppers need…

The ace in the hole for many small business owners could be social media marketing. You can increase your brand…

Having a website today means managing programs, data, and databases: you can’t even think of them all at once.  You…

Web Accessibility has become an important agent for equality on the internet. How else would you expect those with visual…

You need to market where the people are, so…where are they? Today everyone is on social media to communicate, collaborate,…

Pricing is a key consideration for most software buyers. If you’re looking to improve business decisions with marketing intelligence, pricing…

The progress of the modern world increases the power and necessity of the internet with each passing day. Businesses use…

Pricing is a key consideration for most software buyers. If you’re looking to improve business decisions with marketing intelligence, pricing…