2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It
Megan Headley
How to Deposition Competitors & Boost Marketing Position With Customer Reviews
Grace Wells
5 Ways to Build Long-Lasting Connections with B2B Technology Buyers
Ashley Streichert
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Grace Wells
How to Deposition Competitors & Boost Marketing Position With Customer Reviews
Ensure buyer’s trust with third-party produced and validated case studies, market and competitive assets Make your reviews your most powerful multi-channel marketing tool with TrustRadius premium content. These third-party authenticated assets establish trust with buyers, highlight your differentiation, and bolster your market position. Harness the voice of your customers and put their influence to work cross-functionally and across multiple marketing channels. Pull internal levers to tie pipeline influence back to asset consumption and tie…
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Megan Headley
2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It
Executive forewords Welcome to our seventh annual B2B Buying Disconnect Report: The Self-Serve Economy Is Prove It or Lose It. Since 2016, the TrustRadius research team has tracked year-over-year changes in business technology buying and selling trends. With each report, we uncover changes in how technology buyers research, evaluate, and choose tools for their business—and turn those insights into opportunities for tech go-to-market teams looking to better engage with their target audiences. In this…
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