Resources Overview - TrustRadius for Vendors

Featured

TrustRadius Trust Talks: Why a Community-Driven Marketing Strategy Matters

Alisa Ligman

September 27, 2022

TrustRadius Trust Talks: Why a Community-Driven Marketing Strategy Matters

Customer experience (CX) is the cornerstone of Miro’s marketing strategy. With B2B and B2C thought leader Paul D’Arcy at the helm of their marketing program, Miro has experienced exponential growth over the past few years. Their software product, a visual collaboration platform, has thrived in a world of remote and hybrid work. Today, around 40 million people leverage Miro’s platform as a visual canvas for their collaboration efforts. Paul’s team fostered this growth with…

KEEP READING

4 Ways to Win and Retain Your B2B Customers

Steven Macdonald

August 12, 2022

4 Ways to Win and Retain Your B2B Customers

Marketers are always striving to delight their customers. However, attaining unparalleled levels of customer satisfaction requires brands to go above and beyond in order to provide a cohesive customer experience. Winning a customer in B2B differs from what you’d do in a conventional B2C space. First, you are sure that more than one person is making the purchase decision in B2B. Our findings suggest that B2B buying involves purchasing decisions made in groups of…

KEEP READING