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December 22, 2022
What’s in for Winning GTM Strategies in 2023
As B2B tech buyer behavior evolves, go-to-market (GTM) teams must adjust their strategies to meet expectations. In this playbook, we’ve identified overarching themes discovered from the combined data of multiple TrustRadius surveys of both technology buyers and marketers to bring you an overview of what’s in and what’s out for B2B marketing in 2023 and beyond. You may recall in our 2022 survey report, B2B Buying Disconnect: The Age of the Self-Serve Buyer, we…
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Webinar: How to Build A Winning Customer-Led Marketing Strategy
TrustRadius VP of Marketing Allyson Havener and on24 VP of Marketing Tessa Barron discuss how to build a customer-led marketing strategy and get executive buy-in.
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