Likelihood to Recommend Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
Read full review StackAdapt seems to work really well for niche audiences that might be hard to reach in Google display
ADS . For example, we have a client in the welding industry that sells products to multiple fairly small audiences, like welding schools. We can create and target these small audiences by combining ABM audiences, uploaded lists, and browsing behavior based on contextual terms.
Read full review Pros Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products). Read full review Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that. Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that. Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on. Read full review Cons If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that. There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span. Read full review There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs. Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers. The reporting UI is definitely clunky and unintuitive. Read full review Likelihood to Renew I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
Read full review The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Read full review Usability I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"! The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Read full review Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
Read full review Support Rating We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Read full review Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Read full review Online Training Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Read full review Alternatives Considered Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Read full review StackAdapt is significantly less expensive than
The Trade Desk . StackAdapt doesn't have campaign minimums, unlike
The Trade Desk , meaning you can experiment with a lower ad spend to gain client confidence before investing at a larger level. Plus they don't lock you into an annual contract or anything long term. It feels very similar to
The Trade Desk but without the high contract.
Read full review Return on Investment Google Ads is often one of our highest ROI channels, especially when you factor in branded ads. Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap. If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account. Read full review Excellent traffic from our ads. Traffic exceeded our forecast. Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test. The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content. Read full review ScreenShots