Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Heap
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
$0
per month
Pricing
Google Analytics
Heap
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Free
$0
Up to 10k sessions/month
Growth
Starting at $3,600 annually
Up to 300k sessions/year
Pro
Contact Heap Sales
Custom sessions per month and unlimited projects
Premier
Contact Heap Sales
Custom sessions per month
Offerings
Pricing Offerings
Google Analytics
Heap
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
From a startup perspective, Heap is one of the best and fastest ways to go from 0 analytics to nearly all of what one would need with the least amount of effort. It's faster and easier to implement than many above and it's better suited for quick quantifiable analytics that …
Heap is way, way more intuitive, and easy to use than Google Analytics 4. It took so much effort to set up the simplest reports in the GA4 interface, which is also a huge mess at the moment. Heap obviously lacks the tighter integration with Google products, meaning you have to …
We evaluated Heap against Mixpanel but realized that Mixpanel was a non-starter for us. (Kudos to their sales rep, who quickly identified this and told us.) We inherited a Google Analytics implementation but have since had to stop using it due to GDPR restrictions.
I prefer Google Analytics to Heap, but that's probably because I used it first and for longer, so I've gotten very used to it. Heap is about as similar to Google Analytics as cheese is to filing your tax return, so switching from one to the other was difficult, and, as I said …
During the procurement process, we looked at Google Analytics and Amplitude. Google Analytics is free, and it is a platform we are already using frequently at my company; however, it does not have the dynamic product analytics capabilities that we need. Amplitude is more …
I didn't select heap. Someone else did. I wasn't consulted during the process either, it was there before I arrived and we recently renewed, but I wasn't part of that process. Hotjar was alright, the heapmap is a neat way to quickly show non-experts where we might have an …
Heap is much easier to use versus Google Analytics. Previously, I was using Segment to get channel level data. However, Segment is not a customizable tool to understand top of funnel/web performance in the same way Heap does. Heap Connect is excellent when it comes to creating …
Heap blows away the competition in this space in my opinion. Amplitude was the closest competitor but did not have the ease of instrumentation that Heap offers out of the box. Google Analytics has gotten worse year after year and was borderline worthless for our business, as …
Heap had an edge over Google Analytics in many ways. Few points to consider Heap over GA. 1. Low code implementation and less involvement of engineering team. 2. Great reporting dashboard with additional feature of of showing user journey, that helps understand user behaviour
For me, Heap is much simpler to utilize. I've previously used Google and Adobe Analytics but switched to Heap because it provide better features and is easy to integrate. Without a specialist's assistance, I am able to construct dashboards and am convinced that they are useable …
The ability to view events in real time as they occur, restrict them to just show mine, and then create dashboards using those events is the finest feature for me. It eliminates the requirement for constant 100% accuracy in documentation maintenance and guessing. I can monitor …
Heap was the clear winner in our comparison as it had a clear interface which allows for easy graph and table making. The best part of Heap is that it saves each and every action performed on all of our webpages. Even if a certain event is not defined, it can still be created …
We didn't choose Heap over the others listed above. But we use Heap in conjunction with several other platforms in order to better understand our user base. Heap has been a great addition to our repertoire of usable tools and we love how it has integrated with other …
Compared to GA, Heap provides a much better UI, and its a much better product analytics tool (considering GA's main functionality is not for Product analytics) Overall, of you, are searching for Product analytics I would choose Heap instead of GA.
Heap is much easier for me to use. With Adobe Analytics, I needed to work exclusively with a product analyst whose whole job is working in Adobe Analytics. I can create dashboards without help from a specialist and feel confident that they are functional, actionable, and usable …
Mix panel did not have automated event tracking so a developer would need to manually add every single event which was not functional. Outside of that, many core features were the same although mix panel did allow for custom reporting and querying. Mix panel felt much more …
One of the key features of Heap compared to other tools is auto-capture. Heap is now introducing session recordings, thereby covering features from other competitors as well.