Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.
The following is a quick overview of editions offered by other software in similar categories
If you want to conduct very simple (and free) A|B tests, Google Content Experiments is an appropriate solution. Experiments has certain limitations for pages with flow traffic and is not the best solution for people who don't have the ability to code a page from scratch, or need…
Unless a more powerful and equally cost-effective (free) alternative surfaces, Google Content Experiments is definitely serving our purposes at present … Seamless integration with Google Analytics Absolutely free of charge … Unless a more powerful and equally cost-effective…
also its agreeable price tag (it is free,) have made it my go to tool when I need to demonstrate and educate businesses to the value of conversion testing … confidence thresholds to ensure that experiment results are robust Great value, it is free! … If you are looking…
