Google Marketing Platform help us to leverage valuable business insights
May 07, 2024
Google Marketing Platform help us to leverage valuable business insights
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Marketing Platform
We use Google Marketing Platform for media analysis and optimisation. Understanding our online data is key to improve the way we drive decisions regarding investment allocation between all our media platforms. Thanks to Google Marketing Platform powerful tools we are able to make data accessible for media and digital stakeholders and help them improving ROAS. One of our use case is about matching our online data (collected in Google Analytics) and our offline data (collected backend) in order to understand the best digital paths that lead to a business conversion (which always occur offline). Through Google Cloud Platform, BigQuery and Looker Studio especially we are then able to simplify the way our online/offline tables can be used troughout the organization by digital stakeholders.
- Data accessibility
- Data visualization
- Connectors in third party platforms (eg Power BI)
- Formation for beginners
Do you think Google Marketing Platform delivers good value for the price?
Yes
Are you happy with Google Marketing Platform's feature set?
Yes
Did Google Marketing Platform live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Google Marketing Platform go as expected?
Yes
Would you buy Google Marketing Platform again?
Yes