Google marketing Platform meets all our needs and comes with a great support team.
January 18, 2020
Google marketing Platform meets all our needs and comes with a great support team.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)
GMP is used to manage ad delivery for a number of our clients across 9 countries in Asia. It's mainly used for display and video campaigns. We use DV360 and campaign managers regularly, and spend over $1M USD annually. It enables us to manage ad delivery across multiple networks from a single platform with excellent targeting options.
- Custom targeted audiences (for qualified accounts) allows us to target specific audiences with relevant ads.
- Very good brand safety options with built-in brand safety and additional safety options available to purchase.
- I would like to see an easier reporting process similar to the reporting service in the Adwords platforms.
- We use this as part of an overall strategy often to reach niche targeted audiences where it is very effective for scaling.
- Enables us to buy premium inventory with guaranteed delivery for a known cost.
Google Marketing Platform had greater reach, was easily added to our other Google platforms and had a great support system. Our staff was more familiar with the platform as it has similarities to other Google products, hence it was easier to use. Whilst the other platforms had some merits GMP gave us the most cost-effective inventory and was the most popular with our Ad Ops Team.
Google Marketing Platform Feature Ratings
Google Marketing Platform (formerly DoubleClick) Support
Pros | Cons |
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Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
The support has always been exceptional from the dedicated account manager to the live chat system and email help desk. The support team . usually solves issues within the same day or keeps me updated on issues that require input from multiple specialists.