Khoros Marketing vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Sprinklr Social
Score 8.0 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Pricing
Khoros MarketingSprinklr Social
Editions & Modules
No answers on this topic
Sprinklr Social Advanced Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Offerings
Pricing Offerings
Khoros MarketingSprinklr Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
Khoros MarketingSprinklr Social
Considered Both Products
Khoros Marketing
Chose Khoros Marketing
I would prefer Khoros over Sprinklr. For Opal, we believe it has a better content calendar mechanism and has more functions to CREATE content.
Chose Khoros Marketing
Khoros is by far the easiest to use
Spinklr has more functions with ads for TWitter and you can keep track of budget easily on Sprinklr but it is an absolute MONSTER for the interface. I am a certified Sprinklr admin and I still have problems figuring stuff out.
Hootsuite is …
Chose Khoros Marketing
Sprinklr proved to be a strong competitor when we initially looked at social media management platforms. However, the price point, complexity of implementation and of use were important contingency point where Khoros outperformed its competition by providing and simple to …
Chose Khoros Marketing
Khoros offers more specific labels for customer posts
Chose Khoros Marketing
I have heard its cheaper, so for the price, it's a good return on Investment.
Chose Khoros Marketing
I like Later a lot because it lets us implement the link in bio and make Facebook + Instagram posts at the same time, which cuts time in half.
Chose Khoros Marketing
I've used a number of other Marketing software over my 13yrs of working in social media. I would say that Khoros stacks up relatively well against it's competitors. It may not be the number one but it suited our needs.
Chose Khoros Marketing
I was not involved in the selection process for Khoros Marketing. However, it serves the needs of our business and compares well with other products used in the organization.
Chose Khoros Marketing
Sprinklr has a better interface with LinkedIn. Sprinklr also offers a data display offering (called Display) that enables you to have real-time updated reporting that can display on a monitor.

Khoros' Analytics dashboards can be sized for a monitor, but they aren't …
Chose Khoros Marketing
When going through the evaluation, Khoros met all the buckets and pain points we had. The implementation and learning to use the tool were very smooth.
Chose Khoros Marketing
Hootsuite is great for smaller teams and organizations and provides basic analytics/reporting. It's ideal for those who aren't as advanced in the social maturity scale. Khoros Experiences does what TINT does, times 10. I use (and have used in the past) NetBase more for …
Chose Khoros Marketing
I was not involved in the decision to select Khoros but I've seen no reason to replace them through two renewal cycles.
Chose Khoros Marketing
The combination of scalability, enterprise functionality, and user experience is incomparable.
Chose Khoros Marketing
We honestly really liked the people at Khoros, and it set them apart from the rest of the products and people that we evaluated when first making our decision almost five years ago. The platform has tons of features, but wasn't super overwhelming like some of others that we …
Chose Khoros Marketing
Khoros is very easy to use and have a great CSM team that makes us feel supported. We didn't feel that the others could manage the number of accounts and users we had available and would be more difficult for our regional teams to use. The layout and analytics reports are easy …
Chose Khoros Marketing
Khoros offers a well balanced approach to sales, support and scalable growth. The products we currently use make the most sense for our social media configuration across our organization.
Chose Khoros Marketing
Every other year, we evaluate social media monitoring, engagement, analytics, and display tools. Khoros consistently comes out on top for its strong products, great support, competent services team, and fair price point. I highly recommend them for organizations that want a …
Chose Khoros Marketing
Sprout Social could not integrate with Microsoft Dynamics when we were evaluating the platforms. Sprinklr and Khoros were the top two platforms we investigated; Khoros appeared to have better customer service, which is something we value highly. We use Meltwater for PR purposes …
Chose Khoros Marketing
I think Khoros and Sprinklr are the two top tools from my evaluations in this role and in my previous role at Mattel.
Chose Khoros Marketing
All tools were piloted in a controlled environment Khoros ticked all the boxes.
Chose Khoros Marketing
I think that Sprinklr had more advanced analytics but Khoros has a better layout and platform/easier to use, in addition to easier responding/labelling.
Chose Khoros Marketing
While each platform has its pros and cons, Khoros takes the cake when it comes to providing a quality user workflow. Khoros' success managers will listen to your current workflow, whatever madness it contains, and make suggestions on the best route that you should take moving …
Chose Khoros Marketing
Khoros stacked up very well to the competition in our analysis. The only tool which we graded better was Sprinklr, which costs twice as much. Though Sprinklr had more and better features, it was not twice as good. Khoros compared very well to Falcon (slow due to data centers …
Sprinklr Social
Chose Sprinklr Social
Sprinklr is a lot more compatible across multiple platforms and reporting is significantly more streamlined. This helps prevent agent overlap and the ability to add approved responses within the tool saves time and revenue. The ability to create listening queues is very helpful …
Chose Sprinklr Social
Sprinklr is a far superior tool that has more breadth and more tools under a unified platform. The listening, reporting, account management, advertising, content management was a lot more developed than the other companies we vetted. I spent weeks talking with various companies …
Chose Sprinklr Social
None of these tools are incredibly easy to use but I found Sprinklr to be the most robust. Moreover, Sprinklr's support and account teams are excellent. I believe this to be an additional benefit as they're always quick to help solve any questions or issues that may arise.
Chose Sprinklr Social
Sprinklr was the most robust, customizable. Other tools also lacked in certain functionalities and Sprinklr provided all that we needed.
Chose Sprinklr Social
I personally prefer Sprinklr over Spredfast. It has more features required to track and record. Spredfast was a little bulky and not as customer service friendly. Sprinklr is also easier to use and implement.
Chose Sprinklr Social
I think that Sprinklr is strongest in analytics and community management - however - the interface of the other platforms I have used is more friendly and other colleagues have a harder time with navigating the Sprinklr platform.
Chose Sprinklr Social
We looked at a dozen and the shortlist ended with Spredfast and Sprinklr. Chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.
Top Pros
Top Cons
Features
Khoros MarketingSprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Marketing
6.5
117 Ratings
16% below category average
Sprinklr Social
7.7
51 Ratings
1% above category average
Boolean keyword searches7.290 Ratings8.644 Ratings
Filtering out noise/spam6.099 Ratings8.147 Ratings
Sentiment analysis6.889 Ratings6.248 Ratings
Broad channel coverage5.9111 Ratings7.847 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Marketing
7.3
148 Ratings
8% below category average
Sprinklr Social
8.1
51 Ratings
2% above category average
Content planning and scheduling8.5146 Ratings8.248 Ratings
Audience targeting7.2112 Ratings7.943 Ratings
Content optimization5.05 Ratings8.041 Ratings
Workflow management8.4130 Ratings8.145 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Marketing
7.5
113 Ratings
7% below category average
Sprinklr Social
7.7
50 Ratings
4% below category average
Automated routing and prioritization7.290 Ratings6.443 Ratings
Customer interaction histories7.7103 Ratings8.049 Ratings
Bulk actions7.494 Ratings8.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Marketing
7.1
103 Ratings
8% below category average
Sprinklr Social
6.9
43 Ratings
10% below category average
Lead generation6.747 Ratings6.430 Ratings
Content marketing6.786 Ratings5.736 Ratings
Paid media management7.12 Ratings7.431 Ratings
Campaigns and promotions7.790 Ratings8.237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Marketing
7.6
147 Ratings
11% below category average
Sprinklr Social
8.5
54 Ratings
0% below category average
Twitter7.7138 Ratings9.152 Ratings
Facebook7.9143 Ratings8.352 Ratings
LinkedIn7.5105 Ratings8.339 Ratings
Google+9.018 Ratings8.226 Ratings
Instagram7.3132 Ratings8.751 Ratings
Pinterest6.346 Ratings8.227 Ratings
YouTube7.533 Ratings9.137 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Marketing
7.1
131 Ratings
10% below category average
Sprinklr Social
7.6
53 Ratings
3% below category average
Campaign success analytics8.0121 Ratings7.449 Ratings
Real-time tracking6.6120 Ratings8.152 Ratings
Competitor analysis6.777 Ratings7.235 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Marketing
6.2
136 Ratings
27% below category average
Sprinklr Social
7.4
51 Ratings
10% below category average
Role-based user permissions & privileges6.5132 Ratings8.650 Ratings
Mobile access5.8112 Ratings6.144 Ratings
Best Alternatives
Khoros MarketingSprinklr Social
Small Businesses
Conte.ai
Conte.ai
Score 1.6 out of 10
Conte.ai
Conte.ai
Score 1.6 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
Khoros MarketingSprinklr Social
Likelihood to Recommend
8.0
(184 ratings)
7.8
(79 ratings)
Likelihood to Renew
8.9
(34 ratings)
7.0
(29 ratings)
Usability
8.9
(29 ratings)
10.0
(7 ratings)
Availability
9.7
(11 ratings)
9.1
(5 ratings)
Performance
8.0
(8 ratings)
8.2
(4 ratings)
Support Rating
8.0
(31 ratings)
9.9
(34 ratings)
In-Person Training
8.9
(7 ratings)
7.0
(2 ratings)
Online Training
6.0
(7 ratings)
8.4
(3 ratings)
Implementation Rating
7.7
(24 ratings)
9.0
(5 ratings)
Ease of integration
5.4
(4 ratings)
-
(0 ratings)
Product Scalability
7.3
(122 ratings)
8.2
(1 ratings)
User Testimonials
Khoros MarketingSprinklr Social
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Read full review
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Read full review
Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
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Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Read full review
Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Read full review
Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Read full review
Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Read full review
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Read full review
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
Read full review
Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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