Onboard Adobe Social for Digital Marketing
Managing our company's social content and driving more content-based campaigns to improve business connections on social media.
Adobe Social
Adobe Social
Overview
Recent Reviews
Popular Features
View all 27 featuresContent optimization (9)
7.5
75%
Workflow management (9)
7.5
75%
Broad channel coverage (9)
7.0
70%
Content planning and scheduling (9)
7.0
70%
Reviewer Pros & Cons
View all pros & consVideo Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Adobe Social, and make your voice heard!
Pricing
View all pricingN/A
Unavailable
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
1 person want pricing too
Alternatives Pricing
What is Salesforce Social Studio?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce…
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind,…
Features Scorecard
Listening/monitoring
7.4
74%
Publishing
7.4
74%
Engagement
7.7
77%
Marketing
8.0
80%
Channel coverage/integration
7.9
79%
Reporting/analytics
7.8
78%
Account management
7.3
73%
Product Details
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
Adobe Social Video
Why is Social Media Video Powerful? | Adobe Social Media Video Course
Adobe Social Integrations
Adobe Social Competitors
Adobe Social Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
View all alternativesCompare with
Frequently Asked Questions
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
What are Adobe Social's top competitors?
What is Adobe Social's best feature?
Reviewers rate Instagram highest, with a score of 8.5.
Who uses Adobe Social?
The most common users of Adobe Social are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.
Reviews and Ratings
(58)
Reviews
(1-16 of 16)- Popular Filters
Companies can't remove reviews or game the system. Here's why
June 27, 2022
Onboard Adobe Social for Digital Marketing
Managing our company's social content and driving more content-based campaigns to improve business connections on social media.
- Social campaign management
- Business connection grow
- Quick post insights
- Multiple brand measurement
- Good to have WhatsApp connection.
June 27, 2022
Time Saving!
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look for the correct individuals for our products. Using Adobe Social, we managed a deeper relationship with our customers and boosted our productivity.
- Relationship Builder
- Organization
- Mobile friendly
- App functionality
- Format
- Marketing
January 18, 2018
Poorly planned, poorly developed, barely supported
Our organization, which is comprised of several business units, introduced and mandated the use of Adobe Social across the company after an initial pilot during which many concerns were raised. The tool was implemented anyway, and business units were required to use it for all social media publishing for the next three years. However, the limitations of the tool forced many to publish certain types of content outside of the tool.
- Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
- It has workflow processes, but they are over-complicated and poorly designed.
- It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
- Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
- Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
- Listening tools are difficult to work with and filtering results are not easy either.
May 26, 2016
Adobe Social - A product constantly in Beta
Adobe Social is used for publishing, moderation, and reporting at our organization.
- Integrates with Omniture SiteCatalyst data
- Integrated photo editing tools
- Very poor reporting features
- Product is very rarely updated with new features
- Feels like a Beta product
February 29, 2016
Adobe Social - perfect if you plan everything welllllll in advance.
Adobe Social was primarily used by Marketing and Digital. Marketing: to schedule posts and report on social engagement - especially as it relates to our tv shows, pop culture and to analyzing posts we did for sponsors. Digital: plugged in the data from the social side to Omniture (or whatever it's called now) to assess click thru rates from social.
- Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
- Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
- Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
- Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
- Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
- The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
February 25, 2016
Adobe Social - Impressive yet not
Adobe Social is used to schedule social posts for our client. Client is able to approve the post and leave comments through Adobe Social before posts are scheduled. It is only being used by the Social Media team and the Social Analytics team. It addresses the problem of client approval for social posts and the ability to schedule posts.
- The approval process for posts is very straightforward.
- If permissions are properly set up, it is very easy to write and schedule most types of posts.
- The ability to set up custom moderation feeds is great.
- It would be great if Adobe scheduled video uploads for Twitter.
- A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
- Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
February 18, 2016
Get Social with Adobe
Adobe Social was used as our social analytics tool. It helped guide the overall content strategy for the social department and enabled the department to be more efficient and analytical. Adobe Social provided measurable top level results for our department managers. Social media can be tough to analyze, but Adobe Social solved this problem.
- In-Depth analytics.
- Excellent social listening tools.
- Efficient way of content distribution.
- Updating the #'s. Sometimes I would have to wait a day or two for this update.
- Faster responses: I would have to wait at least a day or two to hear back from customer service.
- Layout: sometimes the layout of things was hard to find.
February 17, 2016
Adobe Social: The Cadillac of Social Listening Tools
Adobe Social is being used by our Social Media Manager on our Digital Marketing Team. It allows us to be more effective with social listening and track analytics. It allows us to provide content to our social media channels, provide KPI's to our Executive Team and make smarter Social Media decisions across multiple platforms and profiles.
- Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
- Provides detailed and in depth analytics so we can make smarter Social Media decisions.
- Allows us to provide content across multiple Social Media platforms.
- Provides sentiment of engagement
- When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
February 16, 2016
Adobe Social: It Just Makes Sense
My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning.
As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool just makes sense, and it's a wonder more interfaces don't follow suit.
In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier.
Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.
- Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none.
- Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.
- I think better exporting tools and features should be utilized. Adobe Social can be a great interface, but it can be difficult to effectively generate exports with selective data sets.
January 29, 2016
Great product, few complaints.
Across the whole organization. I am a contractor/consultant for a media company that owns many brands. It allows us to be more efficient with posting, and better track via analytics.
- Posting to three outlets/channels at once
- Tracking various campaigns
- Ability to scale the use from basic/simple to complex
- Easy to edit channels separately before posting/scheduling
- Editing a scheduled post is problematic in terms of content or just date/time
- Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
- Ability to tag a Facebook page and other missing functionality.
- Instagram.
September 18, 2015
Adobe Social: #ItsAwesome
Adobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while aggregating KPIs to make smarter business decisions. It is tied to Adobe Analytics so we are able to attribute website engagements and conversions back to social media content.
- Integrates with web analytics
- Seeding content, approvals, and publishing capabilities
- Monitoring capabilities
- Escalations & routing
February 04, 2015
Ask the right questions before you invest
Adobe Social is used to tie our social promotions back to our web analytics to measure reach, sentiment and conversion. It is primarily used by Corporate Marketing, however, we do have some field marketing sites that contribute.
- Gives you one place to allow other employees to post content, moderate it and approve or modify.
- Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.
- The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
- The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
October 22, 2014
Impressed with Adobe Social - - Client Review
Our client registered for this product and we manage their social media pages. My company is not registered with the product.
- Scheduling posts
- reviewing the calendar of posts
- rganizing campaign content with tagging
- A lot of bugs lately where I had issues logging in
- Being able to promote campaigns from the platform
We own 120 shopping malls across the country. We use Adobe Social to manage the social assets for each of these brands on both an aggregate and an individual level. Right now Adobe Social is used by our digital team.
- Templates. These allow us to share content with all of our 120 brands in a clean and simple way. From there, each brand can decide if they would like to share that content with their fans.
- Analytics. The visuals used to represent metrics are great. They offer a quick and easy snapshot of what is going on in our social space.
- Publisher. The post predictor and recommended time to post are both very useful.
- The Applications, while easier than our past provider still have some area for improvement.
- Communication. The Help desk tends to go silent when they are working on a problem. They are still working on it, but updates would be nice.
November 01, 2013
Adobe Social is not worth the money
- Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
- Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
- Recent update to newest version did bring some noticable improvements.
- The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
- The customer service provided in support of this product leaves an enormous amount to be desired.
- Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
- Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
September 17, 2013
Many Upgrades in 3.0, but losing effectiveness overall
- Content scheduling
- Baseline social analytics
- Moderation of wall posts and comments (Facebook)
- Social listening
- Image moderation
- Twitter and Google+ analytics
- Analytics exports
- Online training