TrustRadius
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.https://dudodiprj2sv7.cloudfront.net/product-logos/NI/uB/QOKXE5PZ0AWM.PNGAdobePoorly planned, poorly developed, barely supported2018-01-18T15:51:19.766ZOur organization, which is comprised of several business units, introduced and mandated the use of Adobe Social across the company after an initial pilot during which many concerns were raised. The tool was implemented anyway, and business units were required to use it for all social media publishing for the next three years. However, the limitations of the tool forced many to publish certain types of content outside of the tool.,Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
It has workflow processes, but they are over-complicated and poorly designed.
It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.,Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
Listening tools are difficult to work with and filtering results are not easy either.,2,,Adobe Social has only had negative impact on ROI, as it takes longer to publish to social media while offering no major benefits in return.
We have lost a lot of time due to downtime in Adobe Social, some of which was not ever scheduled or announced in advance.
Now that Adobe Social is being retired, we're also having to migrate to another tool which is time-consuming. But at least it's time we feel good about spending!,Hootsuite Enterprise, Sprinklr and Simply Measured,BrightEdge, Google Analytics Premium, InVisionVerified UserAdobe Social - A product constantly in Beta2016-05-26T22:33:53.314ZAdobe Social is used for publishing, moderation, and reporting at our organization.,Integrates with Omniture SiteCatalyst data
Integrated photo editing tools,Very poor reporting features
Product is very rarely updated with new features
Feels like a Beta product,2,5,Hootsuite Enterprise,TweetReach Pro,Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
No integration with Instagram
Reporting is lacking in information, often missing key elements.,4,Publishing/Scheduling
Moderation and monitoring
Reporting,1Chris CartwrightGet Social with Adobe2016-02-18T20:22:08.446ZAdobe Social was used as our social analytics tool. It helped guide the overall content strategy for the social department and enabled the department to be more efficient and analytical. Adobe Social provided measurable top level results for our department managers. Social media can be tough to analyze, but Adobe Social solved this problem.,In-Depth analytics.
Excellent social listening tools.
Efficient way of content distribution.,Updating the #'s. Sometimes I would have to wait a day or two for this update.
Faster responses: I would have to wait at least a day or two to hear back from customer service.
Layout: sometimes the layout of things was hard to find.,8,,,Social Studio, Hootsuite Free,7Robert RandleAdobe Social: The Cadillac of Social Listening Tools2016-02-17T23:05:50.983ZAdobe Social is being used by our Social Media Manager on our Digital Marketing Team. It allows us to be more effective with social listening and track analytics. It allows us to provide content to our social media channels, provide KPI's to our Executive Team and make smarter Social Media decisions across multiple platforms and profiles.,Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
Provides detailed and in depth analytics so we can make smarter Social Media decisions.
Allows us to provide content across multiple Social Media platforms.
Provides sentiment of engagement,When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.,10,1,Hootsuite, Buffer and TweetDeck,10Melissa ButlerAdobe Social: It Just Makes Sense2016-02-16T21:23:07.081ZMy experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning. As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool just makes sense, and it's a wonder more interfaces don't follow suit. In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier. Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.,Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none.
Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.,I think better exporting tools and features should be utilized. Adobe Social can be a great interface, but it can be difficult to effectively generate exports with selective data sets.,9,,,Hootsuite Pro, Google Analytics, Google Search Console,8Christopher Mclaughlin
Unspecified
Adobe Social
40 Ratings
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