- Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
- It has workflow processes, but they are over-complicated and poorly designed.
- It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
- Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
- Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
- Listening tools are difficult to work with and filtering results are not easy either.
- In-Depth analytics.
- Excellent social listening tools.
- Efficient way of content distribution.
- Updating the #'s. Sometimes I would have to wait a day or two for this update.
- Faster responses: I would have to wait at least a day or two to hear back from customer service.
- Layout: sometimes the layout of things was hard to find.
- Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
- Provides detailed and in depth analytics so we can make smarter Social Media decisions.
- Allows us to provide content across multiple Social Media platforms.
- Provides sentiment of engagement
- When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning.
As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool just makes sense, and it's a wonder more interfaces don't follow suit.
In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier.
Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.
- Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none.
- Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.
- I think better exporting tools and features should be utilized. Adobe Social can be a great interface, but it can be difficult to effectively generate exports with selective data sets.
- Gives you one place to allow other employees to post content, moderate it and approve or modify.
- Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.
- The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
- The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
- The approval process for posts is very straightforward.
- If permissions are properly set up, it is very easy to write and schedule most types of posts.
- The ability to set up custom moderation feeds is great.
- It would be great if Adobe scheduled video uploads for Twitter.
- A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
- Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
- Publishing capabilities
- Moderation Dashboards
- Customized Dashboard Feeds
- Content calendar layout is hard to follow along with
- Shared logins don't load data consistently into each dashboard
- Can't mass delete comments from your social page
- Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
- Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
- Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
- Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
- Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
- The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
- Posting to three outlets/channels at once
- Tracking various campaigns
- Ability to scale the use from basic/simple to complex
- Easy to edit channels separately before posting/scheduling
- Editing a scheduled post is problematic in terms of content or just date/time
- Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
- Ability to tag a Facebook page and other missing functionality.
- Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
- Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
- Recent update to newest version did bring some noticable improvements.
- The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
- The customer service provided in support of this product leaves an enormous amount to be desired.
- Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
- Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
- Templates. These allow us to share content with all of our 120 brands in a clean and simple way. From there, each brand can decide if they would like to share that content with their fans.
- Analytics. The visuals used to represent metrics are great. They offer a quick and easy snapshot of what is going on in our social space.
- Publisher. The post predictor and recommended time to post are both very useful.
- The Applications, while easier than our past provider still have some area for improvement.
- Communication. The Help desk tends to go silent when they are working on a problem. They are still working on it, but updates would be nice.
Adobe Social Scorecard Summary
Feature Scorecard Summary
About Adobe Social
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
Adobe Social Integrations
Adobe Social Competitors
Adobe Social Technical Details