Question 1

What is Adobe Social?

Accepted Answer

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Question 2

What are Adobe Social's top competitors?

Accepted Answer

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social are common alternatives for Adobe Social.

Question 3

What is Adobe Social's best feature?

Accepted Answer

Reviewers rate Instagram highest, with a score of 8.5.

Question 4

Who uses Adobe Social?

Accepted Answer

The most common users of Adobe Social are from Enterprises (1,001+ employees).