#1 most frequent
United States of America
56.0%75 installations of 134
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
Categories & Use Cases
Videos
Top Performing Features
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 8.8
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.4
Areas for Improvement
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.7
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.2
Who Buys & Uses Adobe Social
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.7%9 installations of 134
#3 most frequent
Canada
6.0%8 installations of 134
Onboard Adobe Social for Digital Marketing
Use Cases and Deployment Scope
Managing our company's social content and driving more content-based campaigns to improve business connections on social media.
Pros
- Social campaign management
- Business connection grow
- Quick post insights
- Multiple brand measurement
Cons
- Good to have WhatsApp connection.
Return on Investment
- Improve business ROI
- Bulk lead generation
Usability
Time Saving!
Use Cases and Deployment Scope
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look for the correct individuals for our products. Using Adobe Social, we managed a deeper relationship with our customers and boosted our productivity.
Pros
- Relationship Builder
- Organization
- Mobile friendly
Cons
- App functionality
- Format
- Marketing
Return on Investment
- Increased clients
- Time saver
- Customer satisfaction
Alternatives Considered
Adobe PhotoShop
Other Software Used
Brand24, Percolate, monday.com
Usability
Adobe Social - A product constantly in Beta
Pros
- Integrates with Omniture SiteCatalyst data
- Integrated photo editing tools
Cons
- Very poor reporting features
- Product is very rarely updated with new features
- Feels like a Beta product
Other Software Used
TweetReach Pro
Return on Investment
- Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
- No integration with Instagram
- Reporting is lacking in information, often missing key elements.
Get Social with Adobe
Pros
- In-Depth analytics.
- Excellent social listening tools.
- Efficient way of content distribution.
Cons
- Updating the #'s. Sometimes I would have to wait a day or two for this update.
- Faster responses: I would have to wait at least a day or two to hear back from customer service.
- Layout: sometimes the layout of things was hard to find.
Other Software Used
Social Studio, Hootsuite Free
Adobe Social: The Cadillac of Social Listening Tools
Pros
- Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
- Provides detailed and in depth analytics so we can make smarter Social Media decisions.
- Allows us to provide content across multiple Social Media platforms.
- Provides sentiment of engagement
Cons
- When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
