Adobe Social

Adobe Social

Score 8.3 out of 10
Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with...
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Recent Reviews

Time Saving!

7 out of 10
June 27, 2022
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look …
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Popular Features

View all 27 features
  • Content optimization (9)
    7.5
    75%
  • Workflow management (9)
    7.5
    75%
  • Broad channel coverage (9)
    7.0
    70%
  • Content planning and scheduling (9)
    7.0
    70%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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N/A
Unavailable

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

3 people want pricing too

Alternatives Pricing

What is Salesforce Social Studio?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce…

What is SharpSpring from Constant Contact?

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. The platform, open architecture and customer support, along with flexible contracts, aim to…

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Product Demos

Why is Social Media Video Powerful? | Adobe Social Media Video Course
02:58
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4Avg 7.9

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7Avg 8.4

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9Avg 8.4

Reporting/analytics

7.8Avg 8.0

Account management

Users can manage access to multiple social media accounts.

7.3Avg 8.2
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Product Details

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social Engagement & Sales are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-12 of 12)
Companies can't remove reviews or game the system. Here's why
June 27, 2022

Time Saving!

Score 7 out of 10
Vetted Review
Verified User
I don't really use many types of Adobe products however I used photoshop in the past and in terms of similarities they don't have much since it is for different purposes. The one thing they are great at is functionality. Many features and ways to finish the job effectively but overall great!
Score 2 out of 10
Vetted Review
Verified User
I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
Chris Cartwright | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Score 1 out of 10
Vetted Review
Verified User
Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable.
February 18, 2016

Get Social with Adobe

Robert Randle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics.
Melissa Butler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Christopher Mclaughlin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I had previously been introduced to Hootsuite, which really is a much more introductory product cocmpared to Adobe Social. Before using Adobe Social, I really had only experienced Google Analytics for analytic purposes. Adobe Social was much more intuitive, user-friendly, and had a much less steep learning curve, which is why I chose (and continue to enjoy) Adobe Social.
Score 9 out of 10
Vetted Review
Verified User
  • Buddy Media,Shoutlet
Adobe Social provided better tools for a company as large as ours managing as many brands as we do. We used Buddy for over three years but they had issues handling our content on an enterprise level and all App design required CSS coding.
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