Onboard Adobe Social for Digital Marketing
Managing our company's social content and driving more content-based campaigns to improve business connections on social media.
Adobe Social
Adobe Social
Adobe Social
Overview
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with...
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Popular Features
View all 27 features- Content optimization (9)7.575%
- Workflow management (9)7.575%
- Broad channel coverage (9)7.070%
- Content planning and scheduling (9)7.070%
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Pricing
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What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. The platform, open architecture and customer support, along with flexible contracts, aim to…
Product Demos
Why is Social Media Video Powerful? | Adobe Social Media Video Course
02:58
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
Adobe Social Video
Why is Social Media Video Powerful? | Adobe Social Media Video Course
Adobe Social Integrations
Adobe Social Competitors
Adobe Social Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
Hootsuite, Shoutlet (Discontinued), and Sprinklr Social Engagement & Sales are common alternatives for Adobe Social.
Reviewers rate Instagram highest, with a score of 8.5.
The most common users of Adobe Social are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
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June 27, 2022
Time Saving!
I don't really use many types of Adobe products however I used photoshop in the past and in terms of similarities they don't have much since it is for different purposes. The one thing they are great at is functionality. Many features and ways to finish the job effectively but overall great!
January 18, 2018
Poorly planned, poorly developed, barely supported
I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
May 26, 2016
Adobe Social - A product constantly in Beta
Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
February 25, 2016
Adobe Social - Impressive yet not
Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable.
February 18, 2016
Get Social with Adobe
I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics.
February 17, 2016
Adobe Social: The Cadillac of Social Listening Tools
Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
February 16, 2016
Adobe Social: It Just Makes Sense
I had previously been introduced to Hootsuite, which really is a much more introductory product cocmpared to Adobe Social. Before using Adobe Social, I really had only experienced Google Analytics for analytic purposes. Adobe Social was much more intuitive, user-friendly, and had a much less steep learning curve, which is why I chose (and continue to enjoy) Adobe Social.
January 29, 2016
Great product, few complaints.
That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
September 18, 2015
Adobe Social: #ItsAwesome
Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not.
Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud.
Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud.
February 04, 2015
Ask the right questions before you invest
Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
October 22, 2014
Impressed with Adobe Social - - Client Review
I didnt have the option to select it for this client. They came to us with this tool. I believe it's quality and has a lot to offer in terms of really driving Social ROI with an integration with bitly.
- Buddy Media,Shoutlet
Adobe Social provided better tools for a company as large as ours managing as many brands as we do. We used Buddy for over three years but they had issues handling our content on an enterprise level and all App design required CSS coding.