- Easy to post a new social update but difficult to customize by channel.
- Tagging must be done right or you'll be all messed up.
- Not enough data showing on the dashboards requiring you to dig into raw data constantly.
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.