Adobe Social Reviews

43 Ratings
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Score 8.3 out of 100

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Anonymous | TrustRadius Reviewer
September 17, 2013

Many Upgrades in 3.0, but losing effectiveness overall

Score 4 out of 10
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Verified User
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Implementation Rating

5
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification.
Read this authenticated review

Feature Scorecard Summary

Boolean keyword searches (6)
2.0
Filtering out noise/spam (5)
2.0
Sentiment analysis (6)
2.0
Broad channel coverage (7)
3.0
Content planning and scheduling (8)
4.0
Audience targeting (7)
3.0
Content optimization (8)
2.0
Workflow management (8)
3.0
Automated routing and prioritization (7)
2.0
Customer interaction histories (7)
2.0
Bulk actions (7)
2.0
Lead generation (5)
2.0
Content marketing (7)
2.0
Paid media management (5)
2.0
Campaigns and promotions (6)
2.0
Twitter (8)
4.0
Facebook (8)
3.0
LinkedIn (5)
3.0
Google+ (7)
3.0
Instagram (5)
3.0
Pinterest (3)
3.0
YouTube (6)
1.0
Campaign success analytics (8)
2.0
Real-time tracking (7)
2.0
Competitor analysis (7)
2.0
Role-based user permissions & privileges (7)
3.0
Mobile access (5)
2.0

About Adobe Social

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating Systems: Unspecified
Mobile Application:No