Adobe Social

Adobe Social

Score 8.3 out of 10
Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with...
Read more

Recent Reviews

Time Saving!

7 out of 10
June 27, 2022
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look …
Continue reading
Read all reviews

Popular Features

View all 27 features
  • Content optimization (9)
    7.5
    75%
  • Workflow management (9)
    7.5
    75%
  • Broad channel coverage (9)
    7.0
    70%
  • Content planning and scheduling (9)
    7.0
    70%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Adobe Social, and make your voice heard!

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

3 people want pricing too

Alternatives Pricing

What is Salesforce Social Studio?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce…

What is SharpSpring from Constant Contact?

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. The platform, open architecture and customer support, along with flexible contracts, aim to…

Return to navigation

Product Demos

Why is Social Media Video Powerful? | Adobe Social Media Video Course
02:58
Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4Avg 7.9

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7Avg 8.4

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9Avg 8.4

Reporting/analytics

7.8Avg 8.0

Account management

Users can manage access to multiple social media accounts.

7.3Avg 8.2
Return to navigation

Product Details

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social Engagement & Sales are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
A social media audience is very important to generate quality leads and get to know user feedback and response for particular product launches. It's useful for other purposes like sending samples and running campaigns on social media. Adobe Social is the perfect tool to achieve the desired output with strategy effort done.
June 27, 2022

Time Saving!

Score 7 out of 10
Vetted Review
Verified User
I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.
Score 2 out of 10
Vetted Review
Verified User
Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Score 5 out of 10
Vetted Review
Verified User
For intricate, complex organizations who dynamically fuse social and digital - Adobe Social is great. A methodical approach to social and its integration to other aspects of the company is needed. Furthermore, there must be buy in for many departments and the aptitude in those departments to learn how to use the tool - and then actually do it. There are many hurdles for most companies. It is NOT a tool for fast-paced social brands who want to react and measure in real time.
February 18, 2016

Get Social with Adobe

Robert Randle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I believe it was very well suited for our needs in social media. We used every tool and feature that was provided to us within the department. I never felt that it was less appropriate or not needed. I highly recommend this product for any person in social media marketing.
Melissa Butler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We launched a new campaign and with Adobe Social we were able to provide extensive Social Media listening and KPI's so that we could see card members/fans reactions. Adobe Social was able to provide graphs within the platform and helped keep the engagement well organized.
Christopher Mclaughlin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Adobe Social is definitely the ultimate tool for live social tracking, without a doubt. However, exporting reports is definitely more of a challenge than I'd like to see in an analytic package. As a standalone product, Adobe Social is above the bar in every single way. However, it should be crafted to better accommodate exported data.
Stephanie Marx | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It depends on the goals and the overlapping opportunities between search and social; however we're not currently using it to its fullest advantage I believe. It's a bit limiting for me to provide full detail since I'm using a limited version of it.
Return to navigation