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Adobe Social

Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media…

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Pricing

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What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews,…

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Product Demos

GDPR Demo for Adobe Social

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9
Avg 8.4

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.3
Avg 8.0
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Product Details

What is Adobe Social?

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 16)

Onboard Adobe Social for Digital Marketing

Rating: 8 out of 10
June 27, 2022
JS
Vetted Review
Verified User
Adobe Social
2 years of experience
A social media audience is very important to generate quality leads and get to know user feedback and response for particular product launches. It's useful for other purposes like sending samples and running campaigns on social media. Adobe Social is the perfect tool to achieve the desired output with strategy effort done.

Time Saving!

Rating: 7 out of 10
June 27, 2022
Vetted Review
Verified User
Adobe Social
2 years of experience
I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.

Get Social with Adobe

Rating: 8 out of 10
February 18, 2016
RR
Vetted Review
Verified User
Adobe Social
1 year of experience
I believe it was very well suited for our needs in social media. We used every tool and feature that was provided to us within the department. I never felt that it was less appropriate or not needed. I highly recommend this product for any person in social media marketing.

Adobe Social: The Cadillac of Social Listening Tools

Rating: 10 out of 10
February 17, 2016
MB
Vetted Review
Verified User
Adobe Social
1 year of experience
We launched a new campaign and with Adobe Social we were able to provide extensive Social Media listening and KPI's so that we could see card members/fans reactions. Adobe Social was able to provide graphs within the platform and helped keep the engagement well organized.
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