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Adobe Social

Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media…

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Recent Reviews

Time Saving!

7 out of 10
June 27, 2022
Incentivized
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look …
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Adobe Social: #ItsAwesome

7 out of 10
September 18, 2015
Adobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while …
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Popular Features

View all 27 features
  • Content optimization (9)
    7.5
    75%
  • Workflow management (9)
    7.5
    75%
  • Broad channel coverage (9)
    7.0
    70%
  • Content planning and scheduling (9)
    7.0
    70%
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Pricing

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N/A
Unavailable

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews,…

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Product Demos

GDPR Demo for Adobe Social

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9
Avg 8.5

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.3
Avg 8.2
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Product Details

What is Adobe Social?

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(58)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Sandy Adam | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social is used to tie our social promotions back to our web analytics to measure reach, sentiment and conversion. It is primarily used by Corporate Marketing, however, we do have some field marketing sites that contribute.
  • Gives you one place to allow other employees to post content, moderate it and approve or modify.
  • Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.
  • The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
  • The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
Adobe Social is best suited for B2C or eCommerce, but not general brand awareness initiatives. You can't adequately track social campaigns not specifically designed for conversion.
  • No impact really. Other than getting other employees to look at posting content.
Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Software still too buggy. Have been working on a bug fix since April of this year.
  • Vendor implemented
  • Moderating others posts is quite easy and intuitive.
  • Adding a social campaign is easy enough.
  • Easy to post a new social update but difficult to customize by channel.
  • Tagging must be done right or you'll be all messed up.
  • Not enough data showing on the dashboards requiring you to dig into raw data constantly.
No
Even though they advertised such they never launched. Big disappointment.
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
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