Adobe Social

Adobe Social

Score 8.3 out of 10
Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with...
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Recent Reviews

Time Saving!

7 out of 10
June 27, 2022
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look …
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Popular Features

View all 27 features
  • Content optimization (9)
    7.5
    75%
  • Workflow management (9)
    7.5
    75%
  • Broad channel coverage (9)
    7.0
    70%
  • Content planning and scheduling (9)
    7.0
    70%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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N/A
Unavailable

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

3 people want pricing too

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What is SharpSpring from Constant Contact?

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. The platform, open architecture and customer support, along with flexible contracts, aim to…

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Product Demos

Why is Social Media Video Powerful? | Adobe Social Media Video Course
02:58
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4Avg 7.9

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7Avg 8.4

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9Avg 8.4

Reporting/analytics

7.8Avg 8.0

Account management

Users can manage access to multiple social media accounts.

7.3Avg 8.2
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Product Details

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social Engagement & Sales are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Score 2 out of 10
Vetted Review
Verified User
Mostly they are either social media managers or marketers using company social media channels across our business units or at the corporate level. There are also some analysts who are able to look at the reporting found in the tool, but many of them tend not to use that reporting because better reporting is usually found in the native social platforms.
February 18, 2016

Get Social with Adobe

Robert Randle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I was the main person in my company to use the platform. I would generate reports via Adobe Social to give to my boss, so he had seen the functionality within the platform. But I was the contact for day to day. If another social person was brought on, I am sure that we would have both used it.
Christopher Mclaughlin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
About 10-20 people at Cengage Learning were engaged with Adobe Social at the time that I was there. It was utilized primarily by those working in social, but there were a multitude of sales personnel as well as several back-end SEO and software architects that utilized it for different purposes, but all functions were served well by Adobe Social.
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