September 17, 2013
Adobe Social Review: "Many Upgrades in 3.0, but losing effectiveness overall"
Online Training
6
TrustRadius
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.https://media.trustradius.com/product-logos/NI/uB/QOKXE5PZ0AWM.PNGAdobeMany Upgrades in 3.0, but losing effectiveness overall2013-09-17T18:24:10.225ZContent scheduling
Baseline social analytics
Moderation of wall posts and comments (Facebook),Social listening
Image moderation
Twitter and Google+ analytics
Analytics exports,Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.,2,4,7,3,Publishing and content scheduling to Facebook, Google+
Analytics
Moderation
Workflow management,Vendor implemented,5,Online training,6,No customization has currently been made available to us.,8,5,7,5,OmnitureVerified User
Unspecified
Adobe Social
41 Ratings
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