Return on Investment
- Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
- No integration with Instagram
- Reporting is lacking in information, often missing key elements.
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.