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Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.https://media.trustradius.com/product-logos/NI/uB/QOKXE5PZ0AWM.PNGAsk the right questions before you investAdobe Social is used to tie our social promotions back to our web analytics to measure reach, sentiment and conversion. It is primarily used by Corporate Marketing, however, we do have some field marketing sites that contribute.,Gives you one place to allow other employees to post content, moderate it and approve or modify. Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.,The functionality is still buggy. Several features are not reliable such as posting videos to YouTube. The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.,2,No impact really. Other than getting other employees to look at posting content.,,1,Vendor implemented,Moderating others posts is quite easy and intuitive. Adding a social campaign is easy enough.,Easy to post a new social update but difficult to customize by channel. Tagging must be done right or you'll be all messed up. Not enough data showing on the dashboards requiring you to dig into raw data constantly.,No,2Many Upgrades in 3.0, but losing effectiveness overallContent scheduling Baseline social analytics Moderation of wall posts and comments (Facebook),Social listening Image moderation Twitter and Google+ analytics Analytics exports,Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.,2,4,7,3,Publishing and content scheduling to Facebook, Google+ Analytics Moderation Workflow management,Vendor implemented,5,Online training,6,No customization has currently been made available to us.,8,5,7,5,Omniture
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Adobe Social
41 Ratings
Score 7.3 out of 101
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Adobe Social Reviews

Adobe Social
41 Ratings
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Score 7.3 out of 101

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Feature Scorecard Summary

Boolean keyword searches (6)
2.0
Filtering out noise/spam (5)
2.0
Sentiment analysis (6)
2.0
Broad channel coverage (7)
3.0
Content planning and scheduling (8)
4.0
Audience targeting (7)
3.0
Content optimization (8)
2.0
Workflow management (8)
3.0
Automated routing and prioritization (7)
2.0
Customer interaction histories (7)
2.0
Bulk actions (7)
2.0
Lead generation (5)
2.0
Content marketing (7)
2.0
Paid media management (5)
2.0
Campaigns and promotions (6)
2.0
Twitter (8)
4.0
Facebook (8)
3.0
LinkedIn (5)
3.0
Google+ (7)
3.0
Instagram (5)
3.0
Pinterest (3)
3.0
YouTube (6)
1.0
Campaign success analytics (8)
2.0
Real-time tracking (7)
2.0
Competitor analysis (7)
2.0
Role-based user permissions & privileges (7)
3.0
Mobile access (5)
2.0

About Adobe Social

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating Systems: Unspecified
Mobile Application:No