Adobe Social

Adobe Social

Score 8.3 out of 10
Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with...
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Recent Reviews

Time Saving!

7 out of 10
June 27, 2022
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look …
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Popular Features

View all 27 features
  • Content optimization (9)
    7.5
    75%
  • Workflow management (9)
    7.5
    75%
  • Broad channel coverage (9)
    7.0
    70%
  • Content planning and scheduling (9)
    7.0
    70%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

3 people want pricing too

Alternatives Pricing

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Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce…

What is SharpSpring from Constant Contact?

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. The platform, open architecture and customer support, along with flexible contracts, aim to…

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Product Demos

Why is Social Media Video Powerful? | Adobe Social Media Video Course
02:58
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4Avg 7.9

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7Avg 8.4

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9Avg 8.4

Reporting/analytics

7.8Avg 8.0

Account management

Users can manage access to multiple social media accounts.

7.3Avg 8.2
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Product Details

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social Engagement & Sales are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-14 of 14)
Companies can't remove reviews or game the system. Here's why
June 27, 2022

Time Saving!

Score 7 out of 10
Vetted Review
Verified User
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look for the correct individuals for our products. Using Adobe Social, we managed a deeper relationship with our customers and boosted our productivity.
Score 2 out of 10
Vetted Review
Verified User
Our organization, which is comprised of several business units, introduced and mandated the use of Adobe Social across the company after an initial pilot during which many concerns were raised. The tool was implemented anyway, and business units were required to use it for all social media publishing for the next three years. However, the limitations of the tool forced many to publish certain types of content outside of the tool.
Score 5 out of 10
Vetted Review
Verified User
Adobe Social was primarily used by Marketing and Digital. Marketing: to schedule posts and report on social engagement - especially as it relates to our tv shows, pop culture and to analyzing posts we did for sponsors. Digital: plugged in the data from the social side to Omniture (or whatever it's called now) to assess click thru rates from social.
Score 1 out of 10
Vetted Review
Verified User
Adobe Social is used to schedule social posts for our client. Client is able to approve the post and leave comments through Adobe Social before posts are scheduled. It is only being used by the Social Media team and the Social Analytics team. It addresses the problem of client approval for social posts and the ability to schedule posts.
February 18, 2016

Get Social with Adobe

Robert Randle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Adobe Social was used as our social analytics tool. It helped guide the overall content strategy for the social department and enabled the department to be more efficient and analytical. Adobe Social provided measurable top level results for our department managers. Social media can be tough to analyze, but Adobe Social solved this problem.
Melissa Butler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Adobe Social is being used by our Social Media Manager on our Digital Marketing Team. It allows us to be more effective with social listening and track analytics. It allows us to provide content to our social media channels, provide KPI's to our Executive Team and make smarter Social Media decisions across multiple platforms and profiles.
Christopher Mclaughlin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning.

As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool just makes sense, and it's a wonder more interfaces don't follow suit.

In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier.

Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.

September 18, 2015

Adobe Social: #ItsAwesome

Score 7 out of 10
Vetted Review
Verified User
Adobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while aggregating KPIs to make smarter business decisions. It is tied to Adobe Analytics so we are able to attribute website engagements and conversions back to social media content.
Sandy Adam | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Adobe Social is used to tie our social promotions back to our web analytics to measure reach, sentiment and conversion. It is primarily used by Corporate Marketing, however, we do have some field marketing sites that contribute.
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