Onboard Adobe Social for Digital Marketing
Managing our company's social content and driving more content-based campaigns to improve business connections on social media.
Adobe Social
Adobe Social
Adobe Social
Overview
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with...
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Popular Features
View all 27 features- Content optimization (9)7.575%
- Workflow management (9)7.575%
- Broad channel coverage (9)7.070%
- Content planning and scheduling (9)7.070%
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What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Why is Social Media Video Powerful? | Adobe Social Media Video Course
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Product Details
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- Competitors
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What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
Adobe Social Video
Why is Social Media Video Powerful? | Adobe Social Media Video Course
Adobe Social Integrations
Adobe Social Competitors
Adobe Social Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
Hootsuite, Shoutlet (Discontinued), and Sprinklr Social Engagement & Sales are common alternatives for Adobe Social.
Reviewers rate Instagram highest, with a score of 8.5.
The most common users of Adobe Social are from Enterprises (1,001+ employees).
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June 27, 2022
Onboard Adobe Social for Digital Marketing
Managing our company's social content and driving more content-based campaigns to improve business connections on social media.
June 27, 2022
Time Saving!
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look for the correct individuals for our products. Using Adobe Social, we managed a deeper relationship with our customers and boosted our productivity.
January 18, 2018
Poorly planned, poorly developed, barely supported
Our organization, which is comprised of several business units, introduced and mandated the use of Adobe Social across the company after an initial pilot during which many concerns were raised. The tool was implemented anyway, and business units were required to use it for all social media publishing for the next three years. However, the limitations of the tool forced many to publish certain types of content outside of the tool.
May 26, 2016
Adobe Social - A product constantly in Beta
Adobe Social is used for publishing, moderation, and reporting at our organization.
February 29, 2016
Adobe Social - perfect if you plan everything welllllll in advance.
Adobe Social was primarily used by Marketing and Digital. Marketing: to schedule posts and report on social engagement - especially as it relates to our tv shows, pop culture and to analyzing posts we did for sponsors. Digital: plugged in the data from the social side to Omniture (or whatever it's called now) to assess click thru rates from social.
February 25, 2016
Adobe Social - Impressive yet not
Adobe Social is used to schedule social posts for our client. Client is able to approve the post and leave comments through Adobe Social before posts are scheduled. It is only being used by the Social Media team and the Social Analytics team. It addresses the problem of client approval for social posts and the ability to schedule posts.
February 18, 2016
Get Social with Adobe
Adobe Social was used as our social analytics tool. It helped guide the overall content strategy for the social department and enabled the department to be more efficient and analytical. Adobe Social provided measurable top level results for our department managers. Social media can be tough to analyze, but Adobe Social solved this problem.
February 17, 2016
Adobe Social: The Cadillac of Social Listening Tools
Adobe Social is being used by our Social Media Manager on our Digital Marketing Team. It allows us to be more effective with social listening and track analytics. It allows us to provide content to our social media channels, provide KPI's to our Executive Team and make smarter Social Media decisions across multiple platforms and profiles.
February 16, 2016
Adobe Social: It Just Makes Sense
My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning.
As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool just makes sense, and it's a wonder more interfaces don't follow suit.
In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier.
Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.
January 29, 2016
Great product, few complaints.
Across the whole organization. I am a contractor/consultant for a media company that owns many brands. It allows us to be more efficient with posting, and better track via analytics.
September 18, 2015
Adobe Social: #ItsAwesome
Adobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while aggregating KPIs to make smarter business decisions. It is tied to Adobe Analytics so we are able to attribute website engagements and conversions back to social media content.
February 04, 2015
Ask the right questions before you invest
Adobe Social is used to tie our social promotions back to our web analytics to measure reach, sentiment and conversion. It is primarily used by Corporate Marketing, however, we do have some field marketing sites that contribute.
October 22, 2014
Impressed with Adobe Social - - Client Review
Our client registered for this product and we manage their social media pages. My company is not registered with the product.
We own 120 shopping malls across the country. We use Adobe Social to manage the social assets for each of these brands on both an aggregate and an individual level. Right now Adobe Social is used by our digital team.