Adobe Social
Overview
What is Adobe Social?
Recent Reviews
Popular Features
View all 27 features- Content optimization (9)7.575%
- Workflow management (9)7.575%
- Broad channel coverage (9)7.070%
- Content planning and scheduling (9)7.070%
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What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large enterprises.
Adobe Social Video
Adobe Social Integrations
Adobe Social Competitors
Adobe Social Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
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Reviews
(1-14 of 14)- Popular Filters
Onboard Adobe Social for Digital Marketing
Time Saving!
Poorly planned, poorly developed, barely supported
Adobe Social - A product constantly in Beta
Adobe Social - perfect if you plan everything welllllll in advance.
Adobe Social - Impressive yet not
Get Social with Adobe
Adobe Social: The Cadillac of Social Listening Tools
Adobe Social: It Just Makes Sense
My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning.
As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool just makes sense, and it's a wonder more interfaces don't follow suit.
In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier.
Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.