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Users of Adspert have found that the advanced automation capabilities of the software are a game-changer in optimizing their campaigns. …
Overview
What is Adspert?
Adspert is the bidding management platform from the German company of the same name founded in 2010 for managing a search engine marketing (SEM) paid advertising campaign. To that end it features automated reporting and optimization suggestions, keyword analysis, Adwords…
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What is Adspert?
Adspert is the bidding management platform from the German company of the same name founded in 2010 for managing a search engine marketing (SEM) paid advertising campaign. To that end it features automated reporting and optimization suggestions, keyword analysis, Adwords account "health check," and…
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How to Optimize Amazon PPC and Google Ads in One Place Using Adspert
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Product Details
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What is Adspert?
Adspert Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users of Adspert have found that the advanced automation capabilities of the software are a game-changer in optimizing their campaigns. With Adspert, they can save a significant amount of time, allowing them to focus on other critical aspects of their business. The automation algorithms simplify the complex process of managing and optimizing campaigns for maximum performance, resulting in time and effort savings while ensuring profitable campaigns.
One common business problem that Adspert addresses is the lack of visibility into campaign performance on Amazon's advertising platform. Users have praised Adspert's reporting and analytics tools, which provide them with in-depth data and insights for making data-driven decisions. With Adspert, users can overcome this challenge by gaining access to detailed metrics and performance indicators, enabling them to understand how their campaigns are performing and make informed adjustments.
Another business problem that users have experienced is the difficulty of manually making bid adjustments at scale. Adspert's bid adjustment capabilities make over 1500 bid changes every night, which would be physically impossible for users to achieve on their own. This automation feature has resulted in significant cost reductions and doubled revenue for users, as bids are optimized based on data-driven algorithms.
Users have also benefited from Adspert's ability to find longtail keywords and search terms. By adding these into their campaigns, they can uncover additional revenue streams and reach a wider audience. This feature allows users to expand their keyword targeting beyond their initial set, identifying profitable keywords that they may have otherwise missed.
The onboarding process for Adspert has been praised as very good by users. They appreciate the knowledgeable support personnel who provide assistance during this phase, helping them get up and running quickly. Additionally, users managing global Amazon accounts for multiple brands have found that Adspert requires little to no intervention once set up properly. With performance verification every other month being sufficient, they can focus on other tasks while trusting Adspert to optimize their campaigns effectively.
The monthly calls with Adspert's account manager have been another valuable aspect for users. These calls allow for adjustments to be made as needed and provide a frequent check-in to ensure everything is running smoothly. Users appreciate the proactive approach taken by Adspert in maintaining regular communication and ensuring their campaigns are on track.
Overall, Adspert simplifies the campaign management process, saves time, improves visibility, optimizes bids, uncovers new revenue streams, and provides excellent support. It addresses various business problems faced by users and empowers them to achieve better results with
Efficient Campaign Optimization: Users consistently praise Adspert for its efficiency in reaching campaign goals and optimizing campaigns to achieve better results. Many reviewers have found that the software's powerful algorithms and automation capabilities enable them to focus on other important aspects of their business while Adspert takes care of the technicalities. This efficiency has led to increased sales, lowered ad costs, and improved bids for many users.
User-Friendly Interface: Adspert's intuitive and easy-to-navigate interface is highly appreciated by users, making it a user-friendly platform even for those with limited experience in PPC management. The platform allows users to track campaign performance, make informed decisions, and generate detailed reports using customizable reporting tools. Its clean interface and ease of use have contributed to an overall positive user experience.
Responsive Customer Support: Reviewers commend Adspert's customer support for being responsive, knowledgeable, and always available to provide support and guidance. Regardless of the complexity of the issue at hand, customers appreciate having access to a supportive team that can assist them throughout their journey with Adspert. This level of customer support adds value to the overall experience of using Adspert as a PPC management tool.
User Interface: Some users have mentioned that the user interface could benefit from an update to enhance its visual appeal and improve user-friendliness.
Notification System: A reviewer suggested the implementation of a notification system to inform users when they are about to upgrade to a new pricing tier, as this change can sometimes catch them by surprise.
Complicated System: While a couple of users found the system to be somewhat complicated, they acknowledged that the customer support team was helpful in guiding them through any challenges they faced.