Name: Adspert
Author: Adspert

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Interactive Application Security Testing (IAST)

Product Lifecycle Management (PLM)

Service Mesh

Development

Alumni Management

School Management

Education

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Operational Analytics

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Pay Equity

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Application Performance Management (APM)

Archiving

Build Automation

Cloud Storage

Composable Infrastructure

Data Integration

Data Privacy Management

Database Performance Monitoring

Email Verification

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Internet Security

License Management

Network Diagnostics

Network Performance Monitoring

Network Simulation

SQL Server Performance Monitoring

Storage Management

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Computer-Assisted Translation

Content Management

Creative Collaboration

Email Marketing

Marketing Automation

Product Sampling

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

API Security

Security

Construction Management

ID Card

Laboratory Information Management

Last Mile Delivery

Municipal

Nonprofit CRM

Roofing

Vertical-Specific

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### PPC Management
Users generally praise the efficiency and automation capabilities of Adspert's PPC management for Amazon campaigns. The software's user-friendly interface, detailed reporting, and analytics tools are highlighted as valuable assets for making data-driven decisions. Additionally, users appreciate the excellent customer support provided by Adspert, which adds to the overall positive experience of managing PPC campaigns on the platform. Despite some minor drawbacks mentioned, the consensus leans towards Adspert being a reliable and beneficial tool for optimizing and managing Amazon PPC campaigns effectively.

### Campaign Performance Optimization
Users consistently praise Adspert's campaign performance optimization capabilities, highlighting its effectiveness in improving campaign results and providing valuable insights. Many users have reported significant enhancements in their campaign performance, with increased revenue and reduced costs attributed to Adspert's optimization strategies. The platform's ability to track and analyze campaign performance has been commended for enabling users to make data-driven decisions and achieve better outcomes. Despite some minor drawbacks mentioned by a few users, the overall sentiment towards Adspert's campaign performance optimization remains positive and impactful.

### Bid Management
Users consistently highlight Adspert's bid management as a pivotal factor in reducing manual workload and enhancing campaign performance. The platform's ability to automate bid adjustments based on campaign targets and performance metrics is widely appreciated for its efficiency and cost-effectiveness. While some users note a learning curve in optimizing bids, the overall sentiment leans towards the positive impact of Adspert's bid management on campaign success.

### Automation and Real-Time Adjustments
Users consistently praise Adspert's automation and real-time optimization capabilities, highlighting them as key strengths of the software. The advanced automation features enable users to make quick adjustments and optimizations, saving valuable time and ensuring campaigns run efficiently. Additionally, the real-time adjustments functionality is lauded for its ability to adapt to changing market conditions promptly, leading to improved campaign performance. The consensus among users is that Adspert's automation and real-time adjustments play a vital role in streamlining PPC management processes and driving better results on Amazon.

### Detailed Reporting and Analytics
Users consistently praise Adspert for its robust reporting and analytics features, highlighting the platform's ability to provide in-depth insights into campaign performance. While some users express a desire for more granular reporting on search term performance, the general consensus is that Adspert's reporting tools offer valuable data for making informed decisions. The detailed reporting and analytics capabilities of Adspert are seen as a key strength by users, contributing to the overall effectiveness of their Amazon PPC management strategies.

### Data-Driven Decision Making
User sentiment regarding Adspert's data-driven decision-making capabilities is generally positive, with users appreciating the platform's ability to provide detailed reporting and analytics for making informed decisions. However, some users have expressed concerns about the lack of information on organic sales and their correlation with advertising spend, which limits the ability to compare organic versus advertising performance for bid adjustments. Despite these limitations, Adspert's data-driven approach is seen as a valuable asset for businesses looking to optimize their Amazon PPC campaigns.

Users of Adspert have found that the advanced automation capabilities of the software are a game-changer in optimizing their campaigns. With Adspert, they can save a significant amount of time, allowing them to focus on other critical aspects of their business. The automation algorithms simplify the complex process of managing and optimizing campaigns for maximum performance, resulting in time and effort savings while ensuring profitable campaigns.

One common business problem that Adspert addresses is the lack of visibility into campaign performance on Amazon's advertising platform. Users have praised Adspert's reporting and analytics tools, which provide them with in-depth data and insights for making data-driven decisions. With Adspert, users can overcome this challenge by gaining access to detailed metrics and performance indicators, enabling them to understand how their campaigns are performing and make informed adjustments.

Another business problem that users have experienced is the difficulty of manually making bid adjustments at scale. Adspert's bid adjustment capabilities make over 1500 bid changes every night, which would be physically impossible for users to achieve on their own. This automation feature has resulted in significant cost reductions and doubled revenue for users, as bids are optimized based on data-driven algorithms.

Users have also benefited from Adspert's ability to find longtail keywords and search terms. By adding these into their campaigns, they can uncover additional revenue streams and reach a wider audience. This feature allows users to expand their keyword targeting beyond their initial set, identifying profitable keywords that they may have otherwise missed.

The onboarding process for Adspert has been praised as very good by users. They appreciate the knowledgeable support personnel who provide assistance during this phase, helping them get up and running quickly. Additionally, users managing global Amazon accounts for multiple brands have found that Adspert requires little to no intervention once set up properly. With performance verification every other month being sufficient, they can focus on other tasks while trusting Adspert to optimize their campaigns effectively.

The monthly calls with Adspert's account manager have been another valuable aspect for users. These calls allow for adjustments to be made as needed and provide a frequent check-in to ensure everything is running smoothly. Users appreciate the proactive approach taken by Adspert in maintaining regular communication and ensuring their campaigns are on track.

Overall, Adspert simplifies the campaign management process, saves time, improves visibility, optimizes bids, uncovers new revenue streams, and provides excellent support. It addresses various business problems faced by users and empowers them to achieve better results with

Efficient Campaign Optimization: Users consistently praise Adspert for its efficiency in reaching campaign goals and optimizing campaigns to achieve better results. Many reviewers have found that the software's powerful algorithms and automation capabilities enable them to focus on other important aspects of their business while Adspert takes care of the technicalities. This efficiency has led to increased sales, lowered ad costs, and improved bids for many users.

User-Friendly Interface: Adspert's intuitive and easy-to-navigate interface is highly appreciated by users, making it a user-friendly platform even for those with limited experience in PPC management. The platform allows users to track campaign performance, make informed decisions, and generate detailed reports using customizable reporting tools. Its clean interface and ease of use have contributed to an overall positive user experience.

Responsive Customer Support: Reviewers commend Adspert's customer support for being responsive, knowledgeable, and always available to provide support and guidance. Regardless of the complexity of the issue at hand, customers appreciate having access to a supportive team that can assist them throughout their journey with Adspert. This level of customer support adds value to the overall experience of using Adspert as a PPC management tool.


User Interface: Some users have mentioned that the user interface could benefit from an update to enhance its visual appeal and improve user-friendliness. 

Notification System: A reviewer suggested the implementation of a notification system to inform users when they are about to upgrade to a new pricing tier, as this change can sometimes catch them by surprise.

Complicated System: While a couple of users found the system to be somewhat complicated, they acknowledged that the customer support team was helpful in guiding them through any challenges they faced.

Adspert is the bidding management platform from the German company of the same name founded in 2010 for managing a search engine marketing (SEM) paid advertising campaign. To that end it features automated reporting and optimization suggestions, keyword analysis, Adwords account "health check," and visibility over all via a comprehensive dashboard.

A fully featured free trial is available for 30 days, after which €199 are required for managing a single Adwords account of less than €10,000. For more money and more accounts, custom quotes are available.

Pilot

Advanced Pilot

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Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

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Adspert

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

How to Optimize Amazon PPC and Google Ads in One Place Using Adspert

Minimum plus 20% performance increase for every Google Adwords account.

Adspert (www.adspert.net) is a web-based bid management tool that enables organizations of all sizes to optimize Google AdWords campaigns automatically without prior knowledge or complicated installation and thus create highly profitable online advertising. 

The software not only relies on recognized forecasting models from the financial market, but also includes seasonality such as time of day or day of the week as well as individual learning effects for each customer actively; in order to always identify the most profitable bid for search and display ads. Adspert manages and optimizes all available keywords at least five times a day and expands the AdWords account automatically to other promising terms. Profitable ad placements are identified and added on their own. 

In this way, the service achieved an effective performance increase of at least 20 per cent. The automation of time-consuming and complex AdWords management frees up marketing executives to use their capacity for other relevant marketing activities.

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Adspert

Overview

What is Adspert?