Adspert

Minimum plus 20% performance increase for every Google Adwords account. Adspert (www.adspert.net) is a web-based bid management tool that enables organizations of all sizes to optimize Google AdWords campaigns automatically without prior knowledge or complicated installation and thus create highly profitable online advertising. The software not only relies on recognized forecasting models from the financial market, but also includes seasonality such as time of day or day of the week as well as individual learning effects for each customer actively; in order to always identify the most profitable bid for search and display ads. Adspert manages and optimizes all available keywords at least five times a day and expands the AdWords account automatically to other promising terms. Profitable ad placements are identified and added on their own. In this way, the service achieved an effective performance increase of at least 20 per cent. The automation of time-consuming and complex AdWords management frees up marketing executives to use their capacity for other relevant marketing activities.