TrustRadius
Allocadia is a marketing resource management platform with marketing campaign analytics capability, from the company of the same name headquartered in Vancouver.https://dudodiprj2sv7.cloudfront.net/product-logos/6y/hS/DEH7T1C0QBIA.PNGAllocadiaAllocadia is a streamlined platform to manage your marketing budgets2017-03-07T02:13:43.239ZAllocadia is currently only being used by our corporate marketing teams to manage budgets. It helps to provide greater budget visibility to our finance department and also allows us to not have to rely on spreadsheets to manage our budgets. It is a very intuitive platform to use and this has helped with its adoption in our marketing department.,Plan and allocating quarterly budgets.
Providing reports on your budget.
Generating "MRM" codes to tie our purchase orders in finance to our project codes within our individual team budgets.,The wording between the "plan" and "forecast" sections can be confusing at first, as they both imply the same type of activity.
Better recovery options for admins if folders are accidentally deleted - had this happen and took a week of manual recreation from an internal admin to get us up and running again.,9,Allocadia has helped me hit 99.9% of my budget allocation and spend for 3 consecutive quarters.
Helps my manager be hands off with her budget, but provide visibility of what is being spent when she needs that information.,ExcelNick MillerEasy to use, Excellent customer service2015-12-10T18:07:15.792ZWe use Allocadia for the marketing team to manage all of our budgets and forecast expenses. We use it as an additional step from the main accounting package that corp finance uses because we need to get more granular with our expense tracking for mROI. It has helped us quickly gain insight into the broader marketing spend as well as calculate various levels of marketing ROI (segment, category, campaign, vendor, etc.),Easy to use
Excellent customer support
Product development is accessible for product enhancement ideas,Not really at fault of Allocadia, but my marketing users have many different programs that they are using in addition, which makes things complicated. (ie. Project management tool for managing projects and workload, Allocadia, for building the budget, marketing automation for building campaigns, Salesforce for tracking campaigns, etc....),9,Increased marketing process efficiency
Ability to generate reports for finance faster,MarcomCentral,Pardot, Salesforce.com, Oracle Eloqua,Entering your month to month forecast, plan data
Moving money from one month to another
Importing new budgets,Truing up actuals can be tricky, but it's manageable once you figure out what works for your company,No,9Amanda LomasAn Allocadia Partner's Point-of-View2015-07-30T19:39:30.847ZWe are a certified consulting partner of Allocadia. We help other companies determine if they should use Allocadia, help them prepare to use it, then help them implement and support for the long-run.
The primary business problems we've seen solved by Allocadia:
- Misalignment between Finance and Marketing on current forecast
- Disparate ways of tracking similar marketing spend
- Inability to transfer, cut, and add budgets with confidence
- Low visibility in the budgeting roll-ups across multiple budgets and organizations,The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.,I look forward to improvements on the approvals engine. The latest release is fantastic, and with a couple more additions, it will be even more robust.
I would like to eventually see integrations / adapters to project management (MRM workflow) solutions. Part of controlling marketing cost and improving ROI is measuring and improving the marketing process. Marketers would really benefit from being able to manage process and capacity alongside spend and performance.,10,Drives marketing efficiencies to free up time to allow marketers to focus on the bigger issues and get more campaigns out the door.
Better visibility to performance analytics drives better decision-making when changing budget allocations.,Brian BrownriggEscape "Excel Hell" -- Allocadia is Marketing Performance Management at its Finest2015-10-20T19:43:19.593ZAllocadia is a terrific way to track your existing budgets in a unified way; even for those companies who are not looking to or are not ready to begin tracking the return on their marketing investment. Allocadia's interface is simple, but its reporting engine is incredibly powerful. Allocadia unifies budgeting, planning, and actual spend tracking within an organization.,The Allocadia interface is simple to use and understand, which helps end user adoption.
Allocadia contains powerful analytic tools that easily display a visual representation of your data.
Allocadia is purpose built for marketers, and geared to easily track marketing performance.,I would like to see a greater focus on organizational roles via the ability to create user groups, and custom security groups in Allocadia.
I look forward to improvements on the approvals engine.,10,Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
Allocadia's visual display and representation of ROI is incredibly helpful for end users.
Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.,Joshua JamiesonAllocadia instead of an Excel mess2014-03-10T22:27:26.845ZWe are using Allocadia as a Marketing Budget maintenance tool is various departments (Finance, Marketing) and throughout the whole company which is located in different countries in Europe. By using a Excel spreadsheet based solution in the past, we were facing a lot of Excel-related issues incl. deletion of files, changing of past entries, layout and structural issues. Of course that's not what Excel files are supposed to be used for, but we were lacking a proper software solution.,Individuality. Allocadia was kind of a start-up when we first got in touch. They adjusted a lot of their functionalities, layout and usability in order to fit our needs.
Easy to use. It is very easy to keep control over all the stats while the users take advantage of a nice and easy user interface.
Great support. Although we have a time shift of about 10-11 hours (Europe to Canada) we are experiencing a fast, proper and friendly support in any cases.,An integrated calculator as well as an currency exchange calculator. It would make working with the stats a lot easier if some additional tools would be available.
Improve the general performance. A topic which is valid at any time. No matter how good your performance is lately, there's always room for improvement.
Some smaller adjustments regarding the usability would be great to ease the budget entry process - but as far s I am informed, some changes and updates are coming up with the HTML5 solution,7,Reduced error prone in regards to the budget data
New insights to budget planned, spend and split
More efficient work on the budget maintenance,IBM Cognos TM1,Prophix,9,8Benjamin Deigendesch
Unspecified
Allocadia
15 Ratings
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