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Best Marketing Resource Management Software 2025

Marketing resource management (MRM) is software assisting with marketing operations or the more internal aspects of marketing management. It consists of five main disciplines: strategic planning and financial management; creative production management; marketing fulfillment; marketing performance management; and knowledge management.

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Learn More about Marketing Resource Management Software

What is Marketing Resource Management Software?


Marketing Resource Management (MRM) Software helps marketers manage their assets. It provides the capabilities to plan, budget, produce, and execute marketing programs and campaigns. It includes tools for managing content, digital brand assets, workflows, approval processes, and supports campaign tracking, analysis, and reporting. The software centralizes marketing assets, facilitating brand consistency across marketing and communication channels. It helps enhance team performance and shortens campaign time to market.


Marketing Resource Management Software Features


Most marketing resource management software will include the following capabilities:


  • Strategic Planning

  • Financial Management, Budgeting, Forecasting

  • Brand Management / Compliance

  • Digital Asset Management

  • Centralized Content Management Across Multiple Channels

  • Activity Planning

  • Marketing Calendar

  • Creative Production Management

  • Workflow Management and Approval Processes

  • Marketing Fulfillment

  • Marketing Performance Management, Analytics, ROI

  • Role-Based Custom Dashboards / Permission-Based Access



Marketing Resource Management Software Comparison


Consider the following when evaluating marketing resource management software:


  • Scope: Products offer a variety of features that may or may not be needed for your operation. Identify which functions are desirable. For example, a brand manager may be seeking software that supports robust analytics and reporting to help improve marketing strategies. Large companies with many marketing assets and large teams may look for software that makes sharing and collaboration easy.


  • Integration: What system integrations are required? CRM? CMS? Accounting? Do you already have a DAM (Digital Assets Management) system in place, or will that need to be part of your MRM software?


  • Access: Does the product offer mobile access? This feature permits marketers and their teams to collaborate and communicate on the go. It allows marketers to review campaign performance from anywhere. It also provides access to branded marketing assets from anywhere users have a strong internet connection. This can be critical for social media and other digital marketing professionals.



Pricing Information


Pricing is usually based upon the number of users, data storage requirements, and the features included. Entry-level options begin as low as $9/user/mo., rising to a minimum fee of $7,500 a month for some products. To support enterprise installations, vendors often request that you contact them so they can determine the best solution and provide a quote. Some vendors offer free trials.


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Marketing Resource Management FAQs

What does marketing resource management software do?

Marketing resource management software gives marketers the tools to plan, budget, and execute marketing campaigns. It supports asset management, workflow management, analytics, and reporting.

What are the benefits of using marketing resource management software?

Key benefits of using marketing resource software include:

  • Brand Consistency: It helps centralize marketing assets, enabling brand consistency across marketing and communication channels
  • Cost Savings: It organizes and streamlines workflows and approvals. This fosters more effective collaboration amongst marketing and cross-functional team members. It helps launch campaigns more quickly. Campaign reporting helps marketing leaders identify better-performing initiatives and decide where to allocate marketing funds.
  • More Effective Marketing: Analytics and reporting help improve marketing strategies.


What are the best marketing resource management software products?

These are some of the more popular marketing resource management software products:


How much does marketing resource management software cost?

Pricing is based upon the number and range of features offered, the number of users, and data requirements. The cost can range from $9 a month per user to a minimum charge of over $7,000 a month. Obtaining a quote is recommended for enterprise solutions.